Who We Are

Rob Petersen – President

Rob Petersen - BarnRaisers President

Rob Petersen is the President of BarnRaisers. Rob was EVP/Chief Strategy Officer for Omnicom. He has also held leadership positions at Interpublic, Euro RSCG, and Saatchi & Saatchi.

In 2009, he started BarnRaisers, a full-service digital marketing agency focusing on strategy, analytics, KPIs, and data-driven results. BarnRaisers’ services include digital strategy, search engine optimization (SEO), paid search (SEM), content marketing, website optimization, and social media marketing. Clients include large and small B2C and B2B companies.

Rob has been recognized by the American Marketing Association multiple times for building billion-dollar businesses. He has developed game-changing consumer relationship platforms that have propelled brands such as Abbott, Coca-Cola, Johnson & Johnson, MasterCard, and Pfizer to market leadership.

Since 2010, Rob has also been on the MBA faculty of the Rutgers Business School, where he teaches courses in Digital Marketing, Social Media Marketing, Measurement, and ROI.

His eBook, 166 Case Studies Prove Social Media Marketing ROI, is accessible on the home page and has been downloaded over 165,000 times. He is also a contributing author to Strategic Digital Marketing, the ultimate crash course in digital marketing, which is used as a textbook in many college courses.

Lynn Dolynchuk – Sr. Director – Digital Marketing

Lynn Dolynchuk is BarnRaiser’s digital marketing, content strategy, and social media expert.

She oversees the planning, development, implementation, and management of digital and content marketing strategies. Lynn is passionate about telling compelling brand stories and is BarnRaiser’s primary writer.

Lynn has taught marketing and writing courses at Sacred Heart University, Robert Morris University, and Dominican University. She holds a master’s degree from Northwestern University in Integrated Marketing Communications.

Strategic Partners

We have strategic partnership with professionals who are renowned for their areas of specialization:

Dr. Augustine Fou

Augustine Fou

Dr. Augustine Fou is a professor, columnist, and a globally-respected thought leader with more than 16 years of management  and digital strategy consulting experience. He has advised executives in digital strategy, search, and social media marketing. He started his career with McKinsey & Company and previously served as SVP, digital strategy lead, McCann/MRM Worldwide and Group Chief Digital Officer of Omnicom’s Healthcare Consultancy Group (HCG).  Cliensts include Pepsi, Dr Pepper/Seven Up, Taco Bell, KFC, Coca Cola, Atari, Almay/Revlon, SELF/Conde’ Nast, Timex, Dun&Bradstreet, and Liz Claiborne/Lucky Brand Jeans. He completed his PhD at MIT at the age of 23.

Mike Moran

Mike Moran

Mike Moran is the author of the best-selling books Do It Wrong Quickly and Search Engine Marketing, Inc. Mike led many initiatives on IBM’s Web site for eight years, including IBM’s original search marketing strategy. Mike also serves as a senior strategist for Converseon, a leading social media consultancy based in New York City. Mike holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing, and is a Visiting Lecturer at the University of Virginia’s Darden School of Business. He also writes a marketing column for Search Engine Guide and for the Biznology blog.

Mark W. Schaefer

Mark Schaefer

Mark W. Schaefer is one of the world’s best-known marketing bloggers , speakers, educators, and authors. His blog {grow} is among the top-rated sites in the world and he has written two best-selling books, Return On Influence and The Tao of Twitter.Mark has worked in global sales, PR, product development, and marketing for 30 years and now provides consulting services to companies ranging from start-ups to global brands such as Johnson & Johnson, AT&T, IBM, and the UK government. Mark has advanced degrees in marketing and organizational development and holds seven patents.  He is a faculty member of the graduate studies program at Rutgers University and lectures at universities around the world. In 2012, he was named by Forbes magazine as one of the Top 50 social media “power influencers” of the world.  Mark has appeared on many national television shows and periodicals including the Wall Street Journal, Wired, The New York Times, MSNBC, CNN, and the CBS NEWS.



FutureMarketer is a digital marketing training and consulting firm headquartered in Singapore. FutureMarketer offers short and long-term digital marketing learning programmes for business leaders and marketing practitioners to help them win in a marketing world shaped by digital innovation and become future-ready. They have trained more than 15,000 executives in over 35 countries. And their clients have included Starbucks, MasterCard, Bloomberg, Kimberly-Clark, Johnson & Johnson, Sodexo, Sanofi, Fonterra among many others.

FutureMarketer also helps run Google classrooms in Singapore.

Interested in building your brand with digital marketing, proven relationship principles and ROI?