Who We Are


Rob Petersen – President

Rob Petersen - BarnRaisers President

Rob Petersen is President of BarnRaisers. Rob was EVP/Chief Strategy Officer for Omnicom and has held leadership positions at FCB, Euro RSCG and Saatchi & Saatchi.

Rob has been recognized by the American Marketing Association for building billion dollar businesses multiple times. He has developed game changing consumer relationship platforms that have propelled brands from Abbott, Coca-Cola, Johnson & Johnson, MasterCard and Pfizer to market leadership.

Rob is on the MBA faculty of the Rutgers Business School where he teaches courses in Digital Marketing, Social Media Marketing and Measurement and ROI. He is also an instructor and the University of California Irvine.

His eBook, 166 Case Studies Prove Social Media Marketing ROI, is available for free on the home page. It has been downloaded over 110,000+ times. He is also a contributing author to Strategic Digital Marketingthe ultimate crash course in digital marketing. It is used as a textbook in many college curriculum.

Strategic Partners

We can scale to meet the needs of the largest corporate accounts. In addition to working with a team of talented and trusted professionals, we have created a strategic partnership with professionals who are renowned for their areas of specialization:

Dr. Augustine Fou

Augustine Fou

Dr. Augustine Fou is a professor, columnist, and a globally-respected thought leader with more than 16 years of management  and digital strategy consulting experience. He has advised executives in digital strategy, search, and social media marketing. He started his career with McKinsey & Company and previously served as SVP, digital strategy lead, McCann/MRM Worldwide and Group Chief Digital Officer of Omnicom’s Healthcare Consultancy Group (HCG).  Cliensts include Pepsi, Dr Pepper/Seven Up, Taco Bell, KFC, Coca Cola, Atari, Almay/Revlon, SELF/Conde’ Nast, Timex, Dun&Bradstreet, and Liz Claiborne/Lucky Brand Jeans. He completed his PhD at MIT at the age of 23.

Mike Moran

Mike Moran

Mike Moran is the author of the best-selling books Do It Wrong Quickly and Search Engine Marketing, Inc. Mike led many initiatives on IBM’s Web site for eight years, including IBM’s original search marketing strategy. Mike also serves as a senior strategist for Converseon, a leading social media consultancy based in New York City. Mike holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing, and is a Visiting Lecturer at the University of Virginia’s Darden School of Business. He also writes a marketing column for Search Engine Guide and for the Biznology blog.

Mark W. Schaefer

Mark Schaefer

Mark W. Schaefer is one of the world’s best-known marketing bloggers , speakers, educators, and authors. His blog {grow} is among the top-rated sites in the world and he has written two best-selling books, Return On Influence and The Tao of Twitter.Mark has worked in global sales, PR, product development, and marketing for 30 years and now provides consulting services to companies ranging from start-ups to global brands such as Johnson & Johnson, AT&T, IBM, and the UK government. Mark has advanced degrees in marketing and organizational development and holds seven patents.  He is a faculty member of the graduate studies program at Rutgers University and lectures at universities around the world. In 2012, he was named by Forbes magazine as one of the Top 50 social media “power influencers” of the world.  Mark has appeared on many national television shows and periodicals including the Wall Street Journal, Wired, The New York Times, MSNBC, CNN, and the CBS NEWS.



FutureMarketer is a digital marketing training and consulting firm headquartered in Singapore. FutureMarketer offers short and long-term digital marketing learning programmes for business leaders and marketing practitioners to help them win in a marketing world shaped by digital innovation and become future-ready. They have trained more than 15,000 executives in over 35 countries. And their clients have included Starbucks, MasterCard, Bloomberg, Kimberly-Clark, Johnson & Johnson, Sodexo, Sanofi, Fonterra among many others.

FutureMarketer also helps run Google classrooms in Singapore.

Interested in building your brand with digital marketing, proven relationship principles and ROI?

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11 to “Who We Are”

  1. loved the read, cheers!

  2. Great post, I bookmarked your blog so I can visit again in the future, All the Best

  3. seo London says:

    I am quite new to wordpress. but what you write in this blog is really good and very informative. I think it will help me in the future. Thanks for the great job London,UK

  4. Rob Petersen says:

    You’re very welcome and glad it was helpful. Rob

  5. Chivara says:

    I’ve been visiting your blog for a while now and I always find a gem in your new posts. Thanks for sharing.

  6. Tom says:

    Hi, Rob,
    Send you an email but added your blog to our blog Tab on

    You have the best information and useful too.

    We will twitter about you often and look forward to reading more from you.

    Cheers, TC

  7. pshapiro says:

    Rob, I am enjoying the blog. Great information and it gets into the nitty-gritty. Thanks.

  8. Rob Petersen says:

    Thank Paul. Really appreciate your feedback. Glad the information is helpful. Rob

  9. Curtman40 says:

    Your business has some interesting components I am currently involved in an SEO campaign and some of your elements are similiar to my campaign. Thanks for this post your business is very informative.

  10. @Curtman40 really is very informative it has helped me a lot as well

  11. techchefseo says:

    I am really very happy to find this particular site. I just wanted to say thank you for this huge read!! I absolutely enjoying every petite bit of it and I have you bookmarked to test out new substance you post.

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