7 great expectations from a marketing audit
A marketing audit is an analysis, done according to a plan, to support decision making based on facts, learning, insight, and data.
7 deadliest Google and Facebook ad mistakes to avoid
Google and Facebook ads account for almost 60% of digital ad spending. 37% are Google ads and 22% are Facebook ads.
Content Marketing KPIs: A Small Guide to Evaluate Success
Content lays the foundation of most of the digital marketing tactics today. It can help you reach your audience, interact with them, understand them, educate
30 online buying facts show how we pivot in pandemic
We all respond to a crisis in different ways. When faced with uncertainty, we gravitate to behaviors over which we having some control. In this pandemic, online buying is one of them.
My story (an entrepreneurial journey)
For anyone who pursues an entrepreneurial journey, it’s anything but a straight line to success. Nobody is born an entrepreneur.
How Can Brands Use the Power of Pop-Ups to Improve Their Brand Awareness?
In today’s oversaturated market, building brand awareness is an absolute imperative. In other words, the process of making sure your brand is known should be
How to Plan Your Content Marketing Process: A Guide for Beginners
Great content always has takers. Even on saturated platforms, stand-out content shines through. It is what differentiates mediocre brands from super successful ones, at least
36 pertinent facts why podcasts are so popular
Podcasts are an episodic series of spoken word digital audio files that a user can download to a personal device for easy listening.
30 inspiring quotes to make change management happen
Change management is a process that prepares, supports, and helps individuals, teams, and organizations change.