9 reasons why we love a good case study
Good case study In marketing, a good case study is an analysis that has simple, basic parts. The situation, strategy, implementation, and results are the
How to Write Ecommerce Product Descriptions for Better Conversions
Are you an ecommerce retailer who gets a lot of website traffic, but not nearly enough conversions? Well, one of the reasons could be that
How to Write Winning Microcopy: 4 Hacks to Maximize Landing Pages ROI
There are many psychological barriers to conversions. Consider these scenarios for instance. Scenario 1: A new visitor enters a review website (like Yelp) and gets
15 inspiring case studies of pivoting
Case studies of pivoting Case studies of pivoting serve as inspiration, especially for many businesses that have had to make major changes in direction over
How to Build a Balanced Scorecard in 3 Simple Steps
Balanced Scorecard A Balanced Scorecard manages and monitors a company’s performance against strategic goals. However, unlike traditional measurement systems, it takes a holistic view of
How Visual Marketing Can Boost Your Business ROI
As the attention span of consumers continues to dwindle, businesses are leaning more and more towards visual marketing to catch their attention, improve engagement, and
6 succinct steps to great data storytelling
Data storytelling Hard data with a human narrative is data storytelling. It’s a skill in demand. It’s something to consider learning. Because it can be.
9 experts explain what is a good cost per acquisition
Cost Per Acquisition Cost Per Acquisition or CPA is the amount of money that is invested to produce a sale. It is one of the
21 facts on Google’s Featured Snippets and SEO
Featured Snippets Have you ever searched on Google for a question and had it come up in a box telling you the answer, for instance?