Cost Per Acquisition Cost Per Acquisition or CPA is the amount of money that is invested to produce a sale. It is one of the
Customer segmentation is the practice of putting customers into groups that are similar in specific ways. The goal is to tailor marketing to best meet individual needs. As a result, it improves customer satisfaction, revenue, and profitability.
How has customer loyalty in COVID-19 been affected? The facts show more people are trying new brands, stocking up but turning to brands they know they can trust, who don’t put profit over people. And they want personal interaction.
Are you getting a decent amount of traffic on your website but are struggling to get your visitors to convert? If so, then you might
In a year where business moved from physical to digital contact, there are many lessons from 2020 digital marketing trends to take into 2021.