Balanced Scorecard A Balanced Scorecard manages and monitors a company’s performance against strategic goals. However, unlike traditional measurement systems, it takes a holistic view of
Cost Per Acquisition Cost Per Acquisition or CPA is the amount of money that is invested to produce a sale. It is one of the
Customer segmentation is the practice of putting customers into groups that are similar in specific ways. The goal is to tailor marketing to best meet individual needs. As a result, it improves customer satisfaction, revenue, and profitability.
How has customer loyalty in COVID-19 been affected? The facts show more people are trying new brands, stocking up but turning to brands they know they can trust, who don’t put profit over people. And they want personal interaction.