6 Paid Social Media Advertising Trends to Watch for in 2024
2023 saw the rise—and fall—of many paid social media advertising trends. We saw a surge in generative AI use and the emergence of TikTok as
What is ROI of AI? Higher and lower than you might think
ROI of AI 77% of companies are either using or exploring AI this year. With an adoption rate this high, expect winners and losers, especially
5 Top Video Editing Tools to Boost Video ROI
It’s no doubt that video content is king. Studies show that it offers the highest ROI for marketers, compared to other formats like images, podcasts,
Homepage Must-Haves: How to Ensure Your Site Engages First Time Visitors
Your homepage is likely the first point of contact a lead will have with your brand. This is your chance to make a connection and
7 Best Image Optimization Tools that Help Compress Images
Is your website underperforming due to large image files? It’s time for you to explore the best image compression tools for your website. According to
7 Top Landing Page Optimization Services to Boost Conversions
Landing pages can be highly effective in lead generation. While 2-5% is a good conversion rate, marketers aspire to reach the 10% conversion rate mark
33 experts explain why failure is prerequisite to success
Failure is prerequisite to success Failure is prerequisite to success is the conclusion Dashun Wang and his colleagues at Northwestern University came to after analyzing
8 Strategies to Overcome Buyer Hesitation by Optimizing Your Website
Grabbing the attention of potential customers is only half the battle. The real challenge lies in converting that attention into action. It’s no secret that
AI in Marketing: How AI Can Boost Your Marketing ROI
Creating great content takes time. Between keyword research, writing drafts, and making your brand visually appealing, who has hours to spare? And that’s before you