Customer loyalty metrics 65% of people who purchase a brand are repeat customers. And a repeat customer spends 33% more...
6 straightforward steps to calculate Customer Lifetime Value
Calculate Customer Lifetime Value Calculate Customer Lifetime Value (CLV) and you have one of the most important metrics to measure...
9 inspiring case studies of Customer Lifetime Value (CLV)
Customer Lifetime Value (CLV) is a prediction of the net profit attributed to the future relationship with a customer. Peter...
12 big business benefits of Customer Lifetime Value
5% increase in customer retention increases profits by 25% to 95% (Harvard Business Review) 6-7x more costly to acquire a...