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30 facts explain breakdown in digital trust 0

Posted on February 24, 2019 by Rob Petersen
Digital Trust

Digital trust is going through a meltdown.

What started as an age of opportunities where social channels and open sources platforms opened up publishing, networking and business building possibilities with real, human connections has evolved into a new age of privacy concerns, fake news, fake accounts, bots, unwanted solicitations and spam.

What can brands do about it? Take a more active role in the context where their messaging and ads appear. Monitor the audience being built. Manage and measure customer experience and rely on first-party, not third-party, data.

Here are 30 facts to explain the breakdown in digital trust.

  1. 583 million fake accounts were identified on Facebook last year. Facebook says they removed them in the 1st Quarter of 2018 to try to improve digital trust.
  2. Nearly 48 million Twitter accounts are bots.
  3. 89% of consumers now read businesses’ responses to reviews to see if they should trust the business.
  4. 86% of consumers prefer security over convenience.
  5. 81% of Facebook users say that they have little to no confidence in Facebook to protect their data and privacy.
  6. Yet, 77% of Facebook’s US monthly active users access the app on a daily basis, and this daily habit of hundreds of millions of Americans will be a difficult one to break. 
  7. 77% of Americans believe mainstream media reports fake news.
  8. 68% of Californians believe the tech industry is under-regulated and 69% of people who work in the tech industry in California say their companies could increase oversight to improve digital trust.
  9. 66% of consumers trust Amazon to obey privacy laws; 62% trust Google to obey privacy laws and 41% trust Facebook to obey privacy laws.
  10. 66% drop in trust for Facebook since the Cambridge Analytica scandal.
  11. 65% of consumers want Facebook to disclose how they use personal data they collect.
  12. 62% of US adults get their news on social media.
  13. 57% of consumers will only use a business if it has 4 or more stars.
  14. 56% of Americans trust Facebook the least of any major tech company with their personal information.
  15. 54% of consumers believe organizations will sell their data.
  16. 54% of B2B marketers say Facebook is their most important platform.
  17. 48% of consumers have stopped using the services of at least one organization due to a data breach and breakdown in digital trust.
  18. 44% of the general population gets news from Facebook.
  19. 44% of Facebook users say they recently changed their privacy settings on Facebook, and were sharing less with friends and followers. 80% say it’s due to negative stories about Facebook and privacy.
  20. 43% of Californians trust cannabis growers more than social media companies which only 33% of Californians trust.
  21. 40% of consumers only take into account reviews written within the past 2 weeks – up from 18% last year.
  22. 32% of consumers say a good thing about Facebook is that it is the best way to remember birthdays.
  23. 31% believe mainstream media reports fake news regularly.
  24. 30% of marketers think Facebook offers the highest digital ad ROI.
  25. Only 24% of U.S. internet users think Facebook will do enough to protect privacy in the future,
  26. 18% of US adults get news for social media often.
  27. Only 6% of US internet users say they trust media and entertainment companies.
  28. Only 6% say they trust social media.
  29. Only 3% say they trust marketing and advertising firms.
  30. Facebook ad revenue has increased 2X in last 3 years.

Do these facts explain the breakdown in digital trust? Could your company be doing something to improve digital trust with your audience?

30 straightforward facts why we are fed up with digital ads 2

Posted on February 10, 2019 by Rob Petersen

Do the companies who pour more money into digital ads know less people are watching? And if they knew, do you think they might do something?

See if these statistics mirror your behaviors. Here are 30 straightforward facts why we are fed up with digital ads.

  1. 083% of people say “not all ads are bad but I want to filter out the really obnoxious ones.”
  2. 82% of people have closed a web page because of an autoplaying video ad.
  3. 81% of consumers have closed a web page because of a pop-up.
  4. 79% of people feel they are being tracked by ads.
  5. 77% of people wish there was a way to ad filter instead of ad block completely.
  6. 73% of people disapprove of pop-up ads.
  7. 71% of people believe digital ads are more intrusive now than they were three years ago.
  8. 63% of people say “most ads I see online don’t look polished or professional.”
  9. 60% of online traffic is comprised of bots.
  10. 57% of people say their pet peeve with digital ads are pop-ups that obstruct content.
  11. 56% of consumers say “most ads are insulting to my intelligence.”
  12. 51% of people use ad blockers because too many ads are annoying or irrelevant.
  13. 50% of people use ad blocker because there are too many ads on the internet.
  14. 50% of viewers are irritated by ads that take up the entire screen.
  15. 51% of people think less of brands that use autoplaying video ads.
  16. 51% of consumers believe websites should host fewer ads.
  17. 50% of people use ad blocker because there are too many ads on the internet.
  18. 50% of video ads aren’t seen by a real person.
  19. 47% use ad blockers because ads are too intrusive.
  20. 44% of internet users cite two ads as the limit for a website.
  21. 42% of consumers are annoyed by pop-ups that interrupt their shopping experience on retail sites.
  22. 40% use ad blockers because ads take up too much screen space.
  23. 37% use ad blockers to speed up page loading time.
  24. 36% of people would never visit a website or app again if it crashed.
  25. 15% of people say “the ad tricked me into clicking.”
  26. Only 9.3 and 7.5 percent of consultants and freelancers said PPC and social media advertising were effective ways to get new clients
  27. Only 8% of display ads are viewable by real people.
  28. 8% of internet users account for 85% of clicks on display ads.
  29. Only 6% of people like ads that re-target them ay digital ads are more intrusive now than they were three years ago.
  30. The average person is served over 1,700 banner ads per month but only half of them are ever viewed.

Does this sound like you? Do you think companies will start producing better ads or will there be better filters to weed out the one that offend us?

Does you company need help creating a better ad experience?

20 best digital marketing case studies of 2018 to inspire in 2019 0

Posted on December 16, 2018 by Rob Petersen
best digital marketing case studies

Best digital marketing case studies are meant to not only inform us on significant accomplishments for this year but to inspire us in the year to come.

A digital marketing campaign is an online marketing effort by a company to drive engagement, conversions, traffic and revenue. 

While the best digital marketing case studies demonstrate integration, depending on the unique aspects of the business, certain channels can stand out.

Here are the 20 best digital marketing case studies of 2018 to inspire in 2019 across the areas of content marketing, ecommerce, mobile, social media, UX experience and video.

CONTENT MARKETING

  • LEVONO: Developed a digital content hub called Tech Revolution” to deliver technical news and technology information to IT decision makers for best digital marketing case studies of the year in content marketing. They were able to successfully engage with their target audience through this content marketing hub. The leads generated via Tech Revolution, were routed to their website, based on which sales executives were able to readily connect with consumers. The digital content hub had more than 250 articles with 34 million impressions, 308 link clicks, and was visited by 1,70,000 new web users, In terms of financials, $300 million in sales was attributable to this initiative alone.
  • HUBSPOT: Coined the phrase “inbound marketing.” The main reason HubSpot has grown so fast is because of their content marketing strategy. Their blogs are central to their content strategy: one focused on marketing, the other on sales. The goal of these blogs is to help HubSpot acquire traffic to their funnel. Content marketing has been one of HubSpot’s main growth drivers. It helped the company go from being funded in 2006 to a $75 million run rate public company worth over a billion dollars.
  • STR SOFTWARE: Attracted large businesses with big budgets and long, complex sales cycles. So instead of investing thousands of dollars to acquire each customer, STR Software decided to to set themselves apart by developing a content marketing strategy. STR Software promoted their “University” extensively throughout their site, including on their homepage, sidebar, and other articles. They also used email marketing to promote it to their audience. They saw 54% increase in website traffic, 67% increase in pageviews and 10% conversion rate on forms, up from 1-2 percent on other forms.

ECOMMERCE

  • ENVELOPE.COM: Wanted to see if they could “rekindle the flame” and land some sales from hot leads using target followups in best digital marketing case studies for ecommerce. These are visitors who created an account and put an item in their shopping cart. So they tested out email sends at two alternate time lapses post cart abandonment; the first group sent the following morning at 11 a.m. and the second group 48 hours post cart abandonment. The emails sent after 48 hours delivered: 1) An open rate of 38.01%, 2) click-through rate of 24.71% and 3) a conversion rate of 40.00%
  • RAW GENERATION: A company that makes drinking raw, unpasteurized juice from fresh fruits and vegetables more convenient. For their business, deal sites like Groupon, Gilt and Rue La La proved to be a major channel. After initially promoting on social media and getting no traction, Jessica, the founder was introduced to Lifebooker, a deal site. After promoting on Lifebooker, they hit a homerun. Once they discovered a marketing channel that working, they didn’t go seeking new marketing channels. Doubling down on the channel that’s working took ecommerce sales from $8K to $96K per month.
  • BEARDBRAND: An Ecommerce store that sells beard oil and beard care products and that prides themselves in leading the movement for all the “urban beardsmen” of the world, chose not to put ads or not to put products on sale because they wanted their brand to be as consistent as possible in providing premium customer experience. Then focused on offering premium customer experience by using high-quality oils for beard care, high-end packaging, one-business-day shipping and offering no discounts on products. Within a year, they created an ecommerce business that went from $0 to $120K per month.

MOBILE

  • CAROLINA PANTHERS: Wanted to elevate their ecommerce experience for their football apparel best digital marketing case studies for mobile. They enlisted the help of their official retail provider Delaware North Sportservice. One particular focus of the Panthers was to improve the mobile shopping experience. They not only looked at the desktop experience, but focused equally on the tablet and mobile shopping experience to be sure that customers would be able to navigate the site, find items, and checkout with ease –– no matter where they were shopping. Since the site has gone live, the Panthers mobile conversion rate, has increased 83%, with overall conversion rate growing by 37%.
  • DUNKIN DONUTS: Launched a new text messaging promotion towards young adults in the Boston area. Via a local radio DJ, Dunkin’ Donuts advertised the text message promotion on-air and ran mobile internet ads encouraging people to opt-in to text message promotions. The result was 7,500 consumers opting in. 17% of participants forwarded or showed the text message promotion to their friends. 35% of the participants considered themselves more likely to buy lattes and coffee from Dunkin’ Donuts. 21% increase in store traffic occurred due to the mobile promotion. 
  • ARGOS: The British retail major wanted to deliver a multi-channel experience comprising 14 combinations of order and fulfillment. The British retail major wanted to deliver a multi-channel experience comprising 14 combinations of order and fulfillment. Its multi-channel sales comprised over 50% of the total sales. 

SOCIAL MEDIA

  • CHEVROLET AND BUICK DEALERSHIP: Castle Chevrolet & Castle Buick GMC turned to Facebook Advertising, targeting the campaign to Facebook users who were located within a few miles of their showrooms as well as those that lived near Castle’s top competitors. The ads featured a map that showed exactly how close Castle’s dealerships were to the audience. The three-month campaign generated 2,212 unique visits to the dealership website at a cost of $0.98 per click. 23 vehicle sales were directly attributed to the campaign, providing a 23x return of advertising spend.
  • DISNEY: Came up with a wonderfully simple idea. For every photo that featured Mickey Mouse ears and the hashtag #ShareYourEars uploaded to Facebook, Twitter or Instagram, Disney would donate $5 to Make A Wish Foundation. The campaign for best digital marketing case studies of the year was a huge success and Disney ended up donating $2 million.
  • SHUTTERFLY: A company who flagship products are photo books, came up with a promotion to offer a free personalised ceramic mug. And the audience they chose to target in best digital marketing case studies for social media? Mothers with kids at home. Using Facebook’s Offer Claims feature, Shutterfly reached out to their target audience and distribute a unique, single-use offer code to each person who clicked its ad. The three-day campaign resulted in over 16,000 offers reclaimed. But crucially there were 8,000 additional purchases generated, resulting in an 11-fold return on ad spend.
  • STATE BYCYCLE CO.: Came up with a number of ways to reach out to cycling lovers. One of the most popular is their weekly photo challenge, where State Bicycle Co. reward the follower who submits the best snap on a given theme (e.g. the winner of the “most beat-up bike” theme landed themselves a brand new ride). State Bicycle Co. also offer unique discount codes on ‘Facebook Fridays’ and encourage followers to like posts to reveal sneak previews of new products. Since 2013 State Bicycle Co. has grown its followers from 4,500 to 480,000. Today, 12 per cent of State Bicycle Co.’s website traffic comes from Facebook, at a fifth of the cost per click of other platforms. Best of all? State Bicycle Co. attribute $500,000 in annual sales to coupon codes and traffic from Facebook.

WEBSITE DESIGN & UX EXPERIENCE

  • CONCORDIA PLAN SERVICES: An insurance provider, had a major problem for best digital marketing case studies in UX experience. Its three disjointed websites made it nearly impossible for users to find information and forms. As a result, customers resorted to calling support with basic requests, tying up support lines, causing customer dissatisfaction and increased support costs. They consolidated three websites and over 800 disjointed pages into a single 60-page user-centric website. The new website makes it easy for users to find information, resulting in a significant reduction of support calls and resulted in an improvement in 92% customer satisfaction.
  • HEARTLAND SENIOR FINANCE: (HSF): Australia’s largest leading provider of reverse mortgages, enables seniors to release equity in their property to help them live better in retirement. They developed content around solving problem to use keywords their customers used in organic search. They created a drop-down widget on the homepage which led to optimized landing pages, each focusing on one of the reasons for taking out a reverse mortgage. They did systems consolidations to ensure they converted as many leads as possible. In just a few months, the saw: 1) 29.5% increase in page views, 2) 25.38% increase in new visitors, 3) 81.2% increase in returning visitors, 4) 71.95% increase in guide downloads (leads)  and 5) 19.94% increase in conversion rate. 
  • STANLEY: Consolidated two separate brand web properties into one site. The process needed to mitigate traffic disruption, improve traffic, and increase organic search results. So they focused on increase search rank of top performing keywords as the key measurement of web design success. The results? Almost 40% of keywords Stanley ranked for were on the first page of organic results, and the company generated a 100% lift in revenue.

VIDEO:

  • CHILI’S: Decided to run a digital campaign to raise awareness of its 3 for $10 deal. The plan was to capture people’s attention using a made-for-digital 15-second creative spot that highlighted one of the meals from the promotion. Form ads — a new TrueView for action format optimized for lead generation — create a sign-up form that enables viewers to submit their name and email right below a video ad. It’s a quick and easy process that doesn’t interrupt the viewing experience. The campaign ended up generating over 7,800 form leads, a valuable addition for a campaign focused on brand consideration.
  • OVERSTOCK: Personalized each of the 15-second pieces of creative on YouTube. While the first half was one of several funny plays on a person’s name, the second half was tailored to a specific set of products, like furnituredining, or bedding. Overstock regularly used search ads. If someone is browsing online for, say, a table, the company can serve up a relevant ad featuring tables. Using a new YouTube tool, Overstock was able to take this understanding of what customers were actively looking to buy and apply it to video. Overstock used TrueView for action, a direct-response format, placing a call to action underneath the ad that told people to “Shop Now” or “Save Big.” When viewers clicked, they were taken directly to Overstock’s website. The direct-response video campaign an 80% increase in the conversion rate compared to other campaigns.
  • NAVY: Shot their first made-for-digital creative and personalized it for those audiences for best digital marketing case studies of the year. The creative was built into over 60 different 15-second and six-second video ads, all tied together with the tagline “Forged by the Sea.” Finally, they served the ads in a specific order, making sure each viewer saw more than one. People who saw the ads two or more times were 16% more likely to consider joining the U.S. Navy, and users who saw the ads at least twice were 19% more likely to search for U.S. Navy keywords on YouTube within three days.
  • PEEL: Sells thin phone cases, with the major selling point being they’re both functional and stylish. They used Facebook video ads to help tell the story of what separates their products from everyone else. When one of your brand’s major selling points is aesthetics, little details conveyed in video proved critical to messaging. The campaign proved successful resulting in a 16x increase in revenue and 3x higher ROI in best digital marketing case studies for video.

Do these best digital marketing case studies in 2018 provides inspiration for 2019? Does your business need direction in digital next year?

12 inspiring digital marketing case studies prove ROI 1

Posted on April 30, 2018 by Rob Petersen

digital marketing case studies

Digital marketing case studies show how businesses and brands produce great results with the benefits of digital targeting, media selection and data analytics.

Here are a few reasons why companies are moving in this direction.

  • 86% of women turn to social networks before making a purchase (Alist daily)
  • 49% of organizations do not have a clearly defined digital marketing strategy (Smart Insights, Managing Digital Marketing research report)
  • 40% of marketers say proving the ROI of their marketing activities is their top marketing  challenge. (HubSpot, State of Inbound)

Here are examples of companies large and small, B2C and B2B to help spark great content, creative thinkingand execution at your organization, 12 inspiring digital marketing case studies that prove ROI.

  1. BRITISH TELECOM: Managed to save £2m per year by routing around 600,000 contacts per year through social media instead of its call centres. This also improved the customer experience, as these people preferred to deal with BT via social instead of phone or email.
  2. CLEAN & CLEAR: Used Snapchat to help raise awareness of its Morning Burst facial cleanser among females age 13 to 24. Clean & Clear partnered with Snapchat to run animated Snap Ads that reached the right people at the right time. Clean & Clear used Snapchat’s Lifestyle Categories to optimize its Snap Ads between Stories campaign and reach Snapchatters more likely to be interested in beauty. Clean & Clear’s Snap Ads and Filters campaign generated an 11.2% lift in Aided Awareness (5.5X higher than Millward Brown Norms) and a 7% lift in brand favorability (3.5X higher than Millward Brown Mobile Norms).
  3. CREME EGG: Switched ad spend from TV to Facebook in this example of digital marketing case studies. A seasonal social media campaign invited people to ‘Have a fling with Crème Egg’ on Facebook, created a long series of one-off posts that fed into an overall narrative across the three months. Facebook matched TV in driving brand consideration for a third of the cost increasing sales by 7% as a result.
  4. FISHER TANK: A welded steel tank constructed with a sales cycle of 12 months to several years. They used an Inbound Marketing approach would attract more (and more qualified) prospects to their website and give the company a chance to demonstrate how they think and what they do. They developed a more visually attractive site, and one that was a magnet for search engines. They included calls-to-action to download content of interest and value to prospects (primarily engineers, owners and facility and project managers) and integrated a blog with social sharing abilities, established company social media profiles, and optimized the site with the right long-tail keywords to get Fisher found in more searches. As a result, 1) website traffic increase by 119%, 2) quote request increased by 500% and 3) drove up the value of qualified sales opportunities by $3.4 million.
  5. HCC MEDICAL INSURANCE SERVICE: Infographics have been overused in recent years, but they’re still an effective medium for content marketing.HCC Medical Insurance Services (HCCMIS) managed to increase blog traffic and email revenue using an infographic aimed at its travel customers. Compared to its normal sales emails the infographic achieved a 96% lift in email revenue, while on Facebook the post that featured the graphic had more than 2,000 interactions compared to an average of 10.Overall HCCMIS’s blog post featuring the graphic achieved 3.9m views, of which 90% were new visitors.
  6. IBM: trained its sales people to use LinkedIn and Twitter, and also gave them access to a content calendar so they had relevant things to share. In this example of digital marketing case studies, the program resulted in 4x more sales year-on-year, though there are a few caveats to take into account.
  7. KLM: Noticed, from one of its employees, that a lot of people were asking about social payments, so they spoke to KLM’s IT and accounts teams to see if it was possible to set it up.This resulted in a new social payments tool, which cost €3,500 to setup and now takes €80,000 per week in sales.
  8. MANN FAMILY DENTAL: A comprehensive family care and cosmetic dentistry practice, wasn’t generating leads that would convert to patients. The creation of a blog on their website saw an immediate rise in phone calls. They used social media to strengthen and increase that organic referral web by engaging with their patients on Facebook. They focused on long tail keyword with local geographic terms. Mann Family Dental saw a: 1) 270% increase in web traffic 2) 10X increase in leads and a 3) 50% increase in patients generated from the website.
  9. NEUTROGENA: Used shopping basket data to identify competitor products loyal customers were already buying that were within their own range. Neutrogena knew they had a loyal base of customers, but 75% of shoppers were only buying items within a single segment of the Neutrogena range. They created a “product pairings” campaign delivered through video, banner ads and coupons to drive sampling. Consumers were targeted based on their personal buying habits. They saw an Increase in incremental sales with 18.1 million households reached and a  £5.84 return on advertising spend (ROAS).
  10. NILLA WAFERS: used Facebook to reinvigorate its Nilla Wafers brand and boost sales. A study showed Nilla Wafers sales increased 9% in test market locations among consumers who saw Facebook ads versus a control group of consumers over the course of a five-month campaign. The Facebook ad campaign for Nilla Wafers also was able to reach 11.3 million households through 190 million total impressions (16.8 impressions per household).
  11. SNICKERS: Targeting fat-fingered typists, this clever search campaign from Snickers used misspelled words in Google keywords to capture hungry office workers’ attention during the working day. The chocolate bar brand managed to reach 500,000 people within just three days of launch, without any seeding and for less cost than bidding on brand keywords.
  12. W HOLLYWOOD: Knew their luxury condominiums were expertly-crafted. Vibrant homes in the L.A. spotlight are eye-catching to many people. They created a lead-generation strategy which included SEO and Facebook ads to drive engaged visitors to the site. Google AdWords campaigns targeted specific areas within the California region and other cities where qualified lead potential was determined. The campaign resulted in: 1) 115% increase in conversions from Google Adwords, 2) 63% increase in site visits from SEO and 3) 1,800 goal completions from Facebook.

Do these digital marketing case studies inspire you? Did they prove ROI to your satisfaction? Could a creative digital marketing program help increase business in your organization?

50 compelling facts how online video boosts business 0

Posted on April 24, 2017 by Rob Petersen

online video

Online video now accounts for nearly 70% of consumer internet traffic.

With its rise, the conversation about online video has evolved from ways to create video content to how to get the most out of it?

To help answer this question, here are 50 compelling facts how online video boosts business.

  1. 98% of millennials watch videos on smartphones, compared to 56 percent on computers. (Animoto)
  2. Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text. (Insivia)
  3. 93% of Twitter videos are watched on mobile. (Twitter)
  4. 92% of mobile viewers share online videos. (Animoto)
  5. 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text. (3M Corporation and Zabisco)
  6. 87% of online marketers use video content (Outbrain)
  7. 85% of Facebook video is watched without sound, (Digiday)
  8. 82% of Twitter users watch online video content on Twitter. (Bloomberg)
  9.  Including video in a landing page can increase conversion by 80% (EyeView).
  10. 80% Of Millennials use online videos when researching a purchasing decision. (Animoto)
  11. 80% of internet users who recall watching a video ad on a website they visited in the past 30 days. Of that 80%, 46% took some action after viewing the ad. In fact:
    • 26% looked for more information about the subject of the video
    • 22% visited the website named in the ad
    • 15% visited the company represented in the video ad
    • 12% purchased the specific product featured in the ad (Online Publishers Association)
  12. 77% of professional marketers and SMB owners are seeing results with video marketing. (Animoto)
  13. 75% of smartphone viewers watch a video to completion, while only 25% watch videos on desktop to completion. (Animoto)
  14. 75% of executives watch work-related videos on business websites at least once a week. (Forbes)
  15. 73% of B2B marketers say that video positively impacts marketing ROI. (Tubular Insights)
  16. 70% of marketers have found video produces more conversions than any other type of content. (Small Biz Trends)
  17. 65% of people who watch the first three seconds of a Facebook video will watch for at least 10 seconds, and 45% will watch for 30 seconds (Facebook)
  18. Video of a live event increases brand favorability by 63% (Twitter)
  19. 61% of young executive say they will rely more heavily on online video in the next 5-10 years (Cisco)
  20. 60% of marketers use videos in their social media marketing. (Social Media Examiner)
  21. 60% YouTube subscribers would follow advice on what to buy from their favorite creator over their favorite TV or movie personality (Google)
  22. 59% of executives agree that if both text and video are available on the same topic, they are more likely to choose video. (MWP)
  23. 55% of people consume videos thoroughly — the highest amount all types of content (HubSpot)
  24.  52% of marketing professionals worldwide name video as the type of content with the best ROI. (Syndacast)
  25. 52 percent of mobile traffic is a search for video. (Animoto)
  26. 54% of senior executives share work related videos with colleagues weekly (TubularInsights).
  27. More than 50% of videos are watched on mobile. (Ooyala)
  28. Almost 50% of internet users look for videos related to a product or service before visiting a store (ThinkWithGoogle).
  29. Marketers who use video grow revenue 49% faster than non-video users (VidYard).
  30. 48% of marketers plan to add YouTube to their content strategy in the next year (HubSpot).
  31. 48% of millennials view video solely on their mobile device. (Business of Apps)
  32. Almost half (46%) of viewers say they’ve actually made a purchase as a result of watching a branded video on social media and a third (32%) say they’ve considered making a purchase as a result of watching a video. (Animoto)
  33. 45% of internet users view at least one online video every month. (comScore)
  34. 45% of people watch more than an hour of Facebook or YouTube videos a week. (Wordstream)
  35. 43% of marketers said they’d create more video content if there were no obstacles like time, resources, and budget (Buffer).
  36. 43% of people want to see more video content from marketers in the future (HubSpot)
  37. Companies which use videos in their marketing enjoy 27% higher CTR and 34% higher web conversion rates than those which don’t. (Aberdeen Group)
  38. Using the word ‘video’ in an email subject line boosts the open rates by 19%. (Syndacast)
  39. U.S. online video ad spend projected to teach $17 billion by 2020. (eMarketer)
  40. Snapchatters watch 10 billion videos a day. (AdWeek)
  41. Periscope users have created more than 200 million broadcasts (Periscope)
  42. 1.8 million words. That’s the value of one minute of video, according to Dr. James McQuivey of Forrester Research.
  43. 50x easier to achieve a page 1 ranking on Google with a video (Forrester)
  44. More video content is uploaded in 30 days than the major U.S. television networks have created in 30 years. (Wordstream)
  45. Native videos on Facebook have 1oX higher reach compared to YouTube links. (Social Bakers)
  46. Videos are 6X more likely to be re-tweeted than photos and 3X more likely than GIFs (Twitter)
  47. 4x as many customer would rather watch a video about a product than read about it (Animoto).
  48. Blog posts incorporating video attract 3x as many inbound links as blog posts without video. (Moz)
  49. People spend on average 2.6x more time on pages with video than without (Wistia).
  50. Online shoppers who view demo videos are 1.81x more likely to purchase than non-viewers (DMB Adobe).

Hubspot created the infographic below to give you more guidance on online video and your business strategy.

To these facts help you see how online video can boost your business? Does your business need help with online video marketing?

online video

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