cebook knows much from its user data. That's no secret. The alleged illegal data mining of by Cambridge Analytica is now no...
21 reasons social media metrics are a waste of time
Why do so many brands say: "Like Us on Facebook." Does it builds relationships that lead to sales? Or is...
Has the ad biz gotten so big it's bad? 9 say yes; 5 no; 1 maybe
“How big can we get before we get bad?” asked advertising executive Jay Chiat of his leading edge agency in...
4 better mouse traps to build social media promotions
Social media promotions are events like sweepstakes, contests and coupons that take place on a brand's social network sites, especially...
16 targeting tools to find your audience in social media
There are now 900,000,000+ Facebook pages, 100,000,000+ LinkedIn members, 59,000,000+ active Twitter profiles and 31,000,000+ blogs...and growing. Your audience isn't...
12 best practices of successful social media promotions
Social media promotions refer to brand building incentives and offers that gain attention through social media sites, website traffic, buzz...
7 ways Facebook helped a town weather Hurricane Sandy
The need to keep a community informed, connected and calm in a crisis has not been felt more this year...
How social media helped CPG company increase sales +35%
Founded in 1983, San Diego-based Circle Foods, LLC makes and markets TortillaLand, a fresh tortilla that cooks in 60 seconds,...
26 social media secrets Skittles knows
The Skittles website attracted 23,000 U.S. unique visitors in March 2012, while the Skittles Facebook Page attracted 320,000 visitors –...
What 21 experts say Facebook will do post IPO
This 2 minute video reminds us of Facebook's beginnings now that the public company starts its journey with a market...