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12 authentic ways to receive better online reviews (Infographic) 0

Posted on October 28, 2018 by Rob Petersen

Better online reviews

Better online reviews are now a key consideration for every organization, brand, doctor, lawyer, contractor, caterer, hotelier, restaurant owner and human resource department. And for good reason:

The facts show better online review influence our buying decisions and impact revenue for every kind of business. But any business is not above getting a negative review and figuring out how to deal with it. Some even resort to writing their own positive reviews. Do they work? Hardly.

How does a business get better online review authentically? Jessica Leone, an unapologetic word nerd, bookworm and Florida Gators football fan, let us know in an infographic she created, How to Get More Positive Reviews (and Deal with the Negative).

Here is a brief summary how to get more positive reviews and deal with the negative.

  1. HAVE A CLEAR CALL-TO-ACTION ON YOUR SITE: Make it easy for people to see and go to where they can write a review.
  2. SAY THANK YOU: A simple thank you page to customers with a request they leave a review goes a long way.
  3. SEND A PERSONALIZE TEXT OR EMAIL: Ask if they will leave a review when your business and their experiences are still fresh.
  4. SOCIAL MEDIA IS YOUR FRIEND: Use a display plug-in to share social media reviews.
  5. FACE-TO-FACE: Asking in person for a review is 7X more effective than asking by email.
  6. TALK TO VENDORS: For B2B industries, ask vendors and suppliers. 7 out of 10 people will leave a review if they are asked.
  7. CONSIDER AN INCENTIVE: Zappos Rewards Program gives members 100 points toward products for leaving a review.
  8. TIMING IS EVERYTHING: Ask consumers to leave a review when they are likely to be at their happiest. American Express found a happy customer will tell 9 other people about their experience.
  9. SEND A FOLLOW UP: 20% to 25% of Esty purchases result in a review because they send a follow up email or text.
  10. ALWAYS RESPOND: Whether positive or negative, respond to reviews. Harvard Business Review found hotels that respond receive 12% more reviews and their ratings increase.
  11. REACH OUT TO A NEGATIVE REVIEWER DIRECTLY: 78% of consumers who receive a response believe the business cares about them.
  12. SPREAD POSITIVE REVIEWS: Share and promote reviews on your website and social networks.

Here is the infographic.

Better Online Reviews Infographic

Are these ways useful to you to get better online reviews?

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    BarnRaisers builds brands with proven relationship principles and ROI. We are a full service digital marketing agency. Our expertise is strategy, search and data-driven results.



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