Sun Tzu's wisdom in The Art of War is as true today as it was in 500 B.C. Competitive Intelligence...
11 studies prove the ROI of digital marketing
New media channels have more to prove. Take digital marketing. In many companies, the thinking is there still isn't enough...
37 key strategy questions web analytics answers
.Web analytics is not just a tool for measuring web traffic. Off-site web analytics refers to the measurement of a...
8 guidelines for great data visualization (with examples)
Data visualization is the art and practice of gathering, analyzing, and graphically representing empirical information. More and better data visualization...
6 case studies prove Social Selling ROI
S0cial Selling is the use of social media to interact directly with prospects, to answer questions and offer thoughtful content...
4 native advertising case studies prove ROI
Native advertising has exhibited explosive growth. But what businesses have proved it generates revenue? Does it "Show Me the Money"...
15 B2B case studies prove Social Media ROI
There are differences marketing to a business versus marketing to a consumer. When you market B2B: Decision making is based...
26 reasons companies can't figure out ROI
70% of CMOs report feeling unprepared to harness the power of their data to make intelligent marketing decisions. (source: HubSpot)...
166 case studies prove Social Media ROI (Free eBook)
"How do I measure the return on my social media investment? This question has been top of mind for marketers...
12 experts measure the ROI of customer service
It costs 4-6X as much to acquire a new customer as keep a current customer (source: The Times) 80% of...