92% of marketers say social media is important to their business (Social Media Examiner) 73% plan to increase spending on...
16 social media metrics for ALS Ice Bucket Challenge to watch
How does the ALS Association and others use social media metrics to create an actionable scorecard? Here are 16 social...
21 reasons social media metrics are a waste of time
Why do so many brands say: "Like Us on Facebook." Does it builds relationships that lead to sales? Or is...
10 social media measurements every marketer should know
Social media measurement tools are one of the fast growing areas of analytics and venture funding. But, did you know,...