20 powerful reasons to use infographics 1

Posted on February 02, 2015 by Rob Petersen


  • 90% of the information transmitted to the brain is visual (source: Unbounce)
  • 65% of the population are visual learners (source: Unbounce)
  • In the last 2 years, search volume for “infographic” and “infographics” has increased by 800% (source: Google Trends (chart above))

Infographics are graphic visual representations of information, data or knowledge intended to present complex information quickly and clearly.

Infographics have been around for many years. In newspapers, infographics are commonly used to show the weather, as well as maps, site plans, and graphs for statistical data. Modern maps, especially route maps for transit systems, use infographic techniques to integrate a variety of information.

The increase in the number of easy-to-use digital tools has made the creation of infographics widely available to everyone. Social media sites allow for individual infographics to be shared and spread around the world. and Piktochart are two companies that offer great platforms for creating infographics. We, at BarnRaisers, are big believers in the value of infographics for our clients. Here’s a recent one we did for the Interactive Advertising Bureau (IAB) on Eight Reasons Why Digital Advertising Works for Brands.

What makes infographics so effective. Infographics tell stories that are in sync with way we like to learn and retain information as human being.

Here are 20 powerful reasons to use infographics.

  1. People who follow directions with text and illustrations do 323% better than people following directions without illustrations
  2. People remember 80% of what they see (source: The Content Cloud)
  3. Researchers found that color visuals increase the willingness to read by 80% (source: NeoMam Studios)
  4. 70% of all our sensory receptors are in our eyes (source: NeoMam Studios)
  5. 67% of the audience is persuaded by the verbal presentation that has accompanying visuals (source: NeoMam Studios)
  6. 50% of the audience are persuaded by a purely verbal presentation (source: NeoMam Studios)
  7. 50% of the brain is active in visual processing (source: Piktochart)
  8. 45% more web users click on a link if it features an infographic (source: Bit Rebels)
  9. 40% of people respond better to visual information than text (source: AnsonAlex)
  10. 30% of those who click share on an infographic then share the infographic(source: Bit Rebels)
  11. People only remember 20% of what they read (source: Unbounce)
  12. Only 20% of people read past headlines in text articles (source: Buzzsumo)
  13. 12% more web traffic for publishers who use infographics vs. those who don’t (source: Unbounce)
  14. Infographics are 30X more likely to be read than a purely textual article (source: The Content Cloud)
  15. The words “infographic” and “infographics” are searched an average of 547,000 times per month in Google; 301,000 search “infographic” and 246,000 search “infographics”  (source: AnsonAlex)
  16. Visuals are processed 60,000 times faster than text (source: Unbounce)
  17. Infographics get 540 Tweets in an hour; 87,000 in a week; 345,000 in a month; 6,000,000 in total (source: Unbounce)
  18. 41,000 Re-Tweets from 2010 to 2012 for KISSmetrics referencing their infographics (source: The Content Cloud)
  19. The average person is exposed to 174 newspapers full of information every day (source: Unbounce)
  20. 1/10 of a second is how long it takes us to get a sense of a visual scene (source: NeoMam Studios)

Below are infographics from Customer Magnetism and NeoMam Studios that tell the story of infographics effectiveness in word and visuals.

Do these reason convince of the power of infographics for storytelling?

infographic effectiveness

Infographics marketing tools

6 storytelling lessons I learned from Keith Richards 5

Posted on December 28, 2010 by Rob Petersen

I hope this holiday season finds you reading a good book.  In my case, that book is Life by Keith Richards, who surprises not only because he writes well (with the help of James Fox) but, even more surprising, remembers everything lucidly.

Keith is a great storyteller.  Here are 6 lessons in storytelling I learned from Life:

  1. BEGIN WITH AN EVENT:  This book begins with Keith and Ronnie Wood on tour in the US in 1976.  They stop at an Arkansas diner and are soon looking down the gun barrels of a half dozen redneck cops.  In the parking lot is their car with secret compartments filled with every imaginable drug.  If one of your fascinations with Keith Richards is his 9 lives, what happens next fulfills every one of them.
  2. SET THE STAGE:  Working class England in Post World War II begins his writings about childhood.  Craters from bombs line the middle of streets and food is rationed.  But the establishment of time and place is important for perspective.  We develop an appreciation for the storyteller, his affection for his parents and his lifelong attachment to his mom.
  3. DEFINE WHAT HAS TO BE ACHIEVED:  Once the original nucleus of the Rolling Stones forms, Keith states their mission a number of times.  He and the band are “a bunch of white guys intent on bringing black blues to the world.”  Throughout the book, even though some players change, the band find new life every time they realize these roots and lose their way whenever this focus is clouded.
  4. DEMONSTRATE DRIVE:   There are no shortage of homage to heroes that inspire.  He is driven to: 1)  Play guitar like Jimmy Reed, Bo Diddley, John Lee Hooker and Chuck Berry; 2) Capture the showmanship of Little Richard and James Brown; 3) discover the wonders of “open tunings” on guitar; particularly open G tuning with 5-strings and 4) realize his musical story, after 40+ years, is still unfolding.
  5. PLACE OPPONENTS IN THE WAY:  There are opponents of every kind:  The law (in the US and England), judges, police, managers who turn greedy, the press, guys who don’t like that their girlfriends like them, girls who mob them to the point of suffocation; even band members with split personalities.
  6. SHOW HOW, ONCE YOU GET TO THE END, THE STORY CAN BE REPLICATED BY OTHERS:  The messages of love what you do, learn from what you encounter (both good and bad) and be grounded by a strong sense of family are the consistent themes behind his journey.  Although none of us will have a life like Keith’s, it’s clear these values can be practiced by anyone and guide him until he goes.

Now, if I could learn some of his lessons on song writing and guitar.

Are you reading any good stories this holiday season?  What lessons are you learning?

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