While trust in our government and CEO's is declining, our trust in social media continue to increase and rapidly according...
In 2012, 1 out of 2 companies will have a blog. 23 reasons it should be in your business plan
One of the steadiest trends in social media is the adoption rate of company blogs. By 2012, 44% of companies...
10 life lessons social media taught me about business a building and ROI
The fact is every business turns to social media to save money versus other marketing channels; many hold it accountable...
9 facts with charts show how blogs drive sales
90% of purchase decisions begin online. Wouldn't you like it to be someone you know? That's what blogs do....
An adman's journey into social media marketing
Sometimes, the best person to tell your story is someone else. At a recent PRSA (Public Relations Society of America)...
5 lessons in fan relationship marketing from a music business leader
Here are 5 lessons in fan relationship marketing from a hip hop producer and why they matter to your business.
12 surprising stats for brands that learn social media skills
Peter Drucker (at right) said: The purpose of a business is to create and keep a customer. How would Peter say brands...
What the Top 20 words people use on Twitter tell us
E.B. White said, "Use the smallest word that does the job." In looking at the Top 20 words people use...
10 reasons Social Media RFP's aren't there yet
I have great respect for the RFP (Request For Proposal) process. At the early stage of the procurement process, it brings structure to decision making. ...
Who owns social media? PR? Advertising? Digital? Or you?
A picture tells a 1000 words, and the chart below says social media is here to stay. It's from Google Trends and...