BarnRaisers


How much does good SEO cost? What the numbers say 0

Posted on June 17, 2018 by Rob Petersen

seo cost

SEO cost is a primary area to understand in any digital marketing plan.

The reason is most people find a website on a search page from their keyword query. Here’s what the numbers says.

  • 51% of website traffic on average comes from organic search (Bright Edge)
  • 33% of organic search traffic goes to the website in the 1st position on a search page (Search Engine Journal)
  • 92% of organic search traffic goes to websites listed on the 1st page of a search page (Chitika)

Search Engine Optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

How much does good SEO cost? Growth Ramp surveyed 242 agencies, freelancers, consultants, and contractors who provide SEO services on SEO cost. Here’s what their numbers say.

SUMMARY

  • More SEO services charge on a monthly rate than hourly rate.
  • 62% of SEO contractors surveyed charge $76-$150/hour. But you should not be surprised when an SEO professional quotes you for $150/hour or more.
  • 25% of SEO contractors surveyed charge monthly rates between $1,000-$2,000/month. 23% offer premium, full-service pricing packages starting at $4,000/month or more.
  • 81% of respondents change their rates based on the service they offer.
  • The top three most popular services offered are on-page SEO (82%), keyword research (81.2%), and content creation (76.8%), yet only 2% identify themselves as part of a content agency.

KEY FINDINGS

1. 57% of  agencies and consultants offer a monthly retainer. Aside from the monthly retainers, 22% of SEO service agencies use project/fixed-based pricing and 11% offer hourly rates.

seo cost - payment model

2. 62% of respondents price their services between  $76 and $150, with 76% charging less than $150 per hour. This is similar to other SEO pricing surveys:

Average Hourly Rate % Below $150 Per Hour
Growth Ramp $76-150 75.6%
Credo (2015) $171 70%
Moz (2012) $75-150 80.8%

3. 25% of respondents charge between $1,000-2,000. This is highest single segment but 30% charge $1,000/month. 22% charge between $2,000-$4,000 and almost a quarter (23%) charge more than $4,000 per month. This is consistent with other pricing surveys

 

seo cost - monthly rates

Average Monthly Rates
Growth Ramp $1,000-2,000
Credo $1,885.80
Moz $1,500-2,500

4. Differences in SEO cost is based most often on the type of work that is requested.

seo cost - rate change

5. Most popular services offered include on-page SEO (82%), keyword research (81%), and content creation (77%). seo cost - services offered

6. 31% consider their business as SEO agency/consultancy, 17% inbound/organic agency/consultancy, and 11% are specialty/boutique agencies. Furthermore, 6% are traditional marketing agencies and 11% are web design or development firms. It’s fascinating to consider how many offer content services, while only 2% identify themselves as part of a content agency.

 

seo cost - business type

Henry Foster of Growth Ramp wrote about SEO cost findings from this survey. We thank him and Growth Ramp for their work.

Does SEO cost match your expectations. Are you looking to an agency to put SEO to work for your business?

10 best data visualization tools for free in 2018 0

Posted on June 11, 2018 by Rob Petersen

best data visualization tools

Best data visualization tools drive better decision making. As Peter Drucker says, “what’s measured improves.” And the data backs up business leaders believe it.

  • 91% of marketing leaders believe successful brands use customer data to drive business decisions.
  • 87% of marketers agree capturing and sharing the right data is important to effectively measuring ROI in their own company

A simple pie chart you can one-click using Microsoft Excel is a best data visualization tool if it accomplishes this task. As technology has evolved, new kinds of data visualizations have emerged. Not only pie, line and bar charts but timelines, maps, heat maps and gauges using a whole host of new technologies and tools.

If you’re looking to really exploit best data visualization tools, you should be careful before making a buying decision. The costs of these tools vary widely. You could spend a lot of money before you know if you’re getting what you really need.

To use data to improve decision making without spending any money, here are the 10 best data visualization tools for free in 2018

best data visualization tools

1. TABLEAU PUBLIC: This is the same platform as the paid version of Tableau Desktop with only one caveat: Everything you create with it is public, which means you’ll automatically be making it available on the web via Tableau’s visualization gallery. The company chose not to make its free version feature-poor. And Tableau Gallery is a great resource, not only for business people but also for researchers, students, and journalists looking for ways not just to flesh out and beautify their Other folks have done tremendous work on some truly impressive data visualizations and Tableau has curated that content and made it available for download.

chartblocks best data visualization tools

2. CHARTBLOCKS: Chartblocks, like many of these free programs, basically does the same thing that made Windows so successful: replace the code with a visual interface so anyone can use it. In Chartblocks’ case, that visual interface is their chart designer, which guides you through the process. With its free version, you can make up to 30 charts, export the charts as PNG files (no vector graphics in this version), and get up to 5,000 monthly views.

chartbuilder best dat visualization tools

3. CHARTBUILDER: This best visualization tool has one of the cleanest user interfaces among all the charting tools I’ve seen. It’s extremely easy to use as well. All you have to do is upload a CSV file, or a Google Sheets link, and it’ll generate the chart for you. Moreover, it refreshes your chart every 30 minutes, so your chart’s data source remains fairly up-to-date. The Charted service is free, and its source code is also freely available if you would like to run it on your own web server.

best data visualization tools - datawrapper

4. DATAWRAPPER: This is one of the extremely easy-to-use best data visualization tools for plotting interactive charts. All you need to do is upload your data via a CSV file, choose the chart you want to plot, and that’s basically it, you’re good to go! It’s a very popular tool among journalists, often using Datawrapper to embed live charts into their news articles. The fact that it’s a tool of choice for most of the non-techie people out there tells you how easy Datawrapper is to use. Read this tutorial to get started with Datawrapper.

best data visualization tools - highcharts

5. HIGHCHARTS: Highcharts, another big name in the data visualization domain, offers you a wide selection of charts and maps. They offer many plugins that allow you to experience all of its powerful features without needing to deal with JavaScript. Highcharts is free for non-commercial purposes.

best data visualization tools - google charts

6. GOOGLE CHARTS: Google Charts is user-friendly and compatible with all browsers and platforms. It covers a wide range of data visualization types — from simple line and bar graphs to complex hierarchical tree maps — making Google charts suitable for almost any project. Check out the gallery that showcases the various charts and visualizations that Google Charts offers.

best data visualization tools - myheatmaps

7. MYHEATMAPS: If you want your visualization to provide immediate recognition, a heat map is a good way to go. Heat maps’ use of color makes them intuitive. MyHeatMap has the same easy user experience as a lot of other free software: drag, drop, (et voilà!) map. Be sure that at least two of the rows are for latitude and longitude, and that these values are included for all the data points you want to map. The one downside is a lack of privacy. MyHeatMap’s free version only offers public maps, and those free maps only get 20 data points for each.

best data visualization tools - openheatmap

8. OPENHEATMAPS: Creating a map is simple. You upload a CSV, Excel, or Google Sheets file to owner Pete Warden’s heat map website, click a button and get a map. It’ll live on his site, but you can link to it. This is all to say that Openheatmap is about as simple as sending an email with an attachment.

best data visualization tools - timeline

9. TIMELINE: Timelines are to history what directions are on maps: they show how one thing led to another. Timelines can also be a great way to enliven reports, especially when a tool like Timeline allows you to design and embed them for free. If you’ve got a Google Drive account, just make a Google Spreadsheet using a template Timeline provides, embed it on your website.

best data visualization tools - RAW

10. RAW: Raw bridges the gap between spreadsheets and vector graphics. It’s built on the D3.js platform. If you’re not a programmer, Raw could be the perfect data visualization tool for you. Raw provides a selection of 16 ready-to-use chart types. Customization is one of the biggest positive aspects of Raw, for it allows you to use your own custom layouts.

Do these best data visualization tools give you an idea of one for your business? Are you glad these best data visualization tools are free? Does your business need help with data visualization?

10 experts explain what is a good ROI and why 0

Posted on May 28, 2018 by Rob Petersen

good roi

Good ROI measures the profitability of investments and helps objectively assess future success.

ROI also demonstrates how skilled the people in charge are at generating profitable growth and managing company funds wisely.

What is a good ROI? 10 experts state explain their standards for a range of industries.

  1. Adverstising
  2. Business Owner
  3. Customer Relationship Management (CRM)
  4. Customer Service
  5. Entrepreneur
  6. Investing
  7. Marketing
  8. Digital Marketing
  9. Real Estate
  10. Restaurant
  11. Venture Capital

Here’s what they have to say.

GOOD ROI FOR ADVERTISING (GOOGLE ADWORDS)

“Research show businesses make an average of $2 in revenue for every $1 they spend on AdWords. According to Google, campaigns that use the Conversion Optimizer achieve a 21% increase in conversions while decreasing CPA by 14% on average.” – Elisa Gabbert, Sr. Manager of Content and SEO, WordStream

GOOD ROI FOR A BUSINESS OWNER

“Strive to make at least triple the value of the hard cash you have invested in your business. Average angel investors and venture capital fund investors shoot for a return of 4 to 10 times their invested capital.” – Start on Purpose

GOOD ROI FOR CUSTOMER RELATIONSHIP MANAGEMENT (CRM)

Nucleus Research finds that for every dollar spent on CRM implementation, returns can peak at a stellar $8.71 (2014). That’s a $3.11 jump from three years ago when the strongest returns topped out at $5.60.” – Sarah Brigham, Nutshell

GOOD ROI FOR CUSTOMER SERVICE

“In research on actual customer transactions published in the Harvard Business Review, researchers found that among thousands of customers studied, customers who had the best past experiences spend 140% more compared to those who had the poorest past experience.” – Elen Veenpere, Groove

GOOD ROI FOR AN ENTREPRENEUR

“My advice to entrepreneurs is to try to at least double total invested capital plus the value of any contingent liabilities associated with guaranteeing bank debt, real estate leases and equipment leases. Building a successful business is hard work. Earning a salary is not enough to compensate for all the risks and effort involved with business ownership.” – Susan Schreter, Fox Business

GOOD ROI FOR INVESTING

“A really good return on investment for an active investor is 15% annually. It’s aggressive, but it’s achievable if you put in time to look for bargains. ROI, or Return on Investment, measures the efficiency of an investment. For every dollar you put in, what kind of profit can you expect.You can double your buying power every six years if you make an average return on investment of 12% after taxes and inflation every year.” – Trendshare

GOOD ROI FOR MARKETING

“A good ROI for marketing is 5:1. A 5:1 ratio is middle of the bell curve. A ratio over 5:1 is considered strong for most businesses, and a 10:1 ratio is exceptional. A 2:1 revenue to marketing cost ratio wouldn’t be profitable for many businesses, as the cost to produce or acquire the item being sold (also known as cost-of-goods-sold, or COGS) is about 50% of the sale price. For these businesses, if you spend $100 in marketing to generate $200 in sales, and it costs $100 to make the product being sold, you are breaking even. If all you accomplish with your marketing is break even, you might as well not do it.” – Chris Leone

GOOD ROI FOR DIGITAL MARKETING

“According to Neilsen, the average marketing return on investment is $1.09. A $1.09 ROI means that for every $1 spent, the company generates $2.09 (for a profit of $1.09). The top 3 marketing media with the highest average return on investment are email marketing, search engine optimization, and direct mail. Tracking source of sales to be able to calculate return on investment from your marketing initiatives is critical to being able to improve the effectiveness of your marketing spending.” – Profitworks

GOOD ROI FOR REAL ESTATE

“Without using any debt, real estate return demands from investors mirror those of business ownership and stocks. The real rate of return for good, non-leveraged properties has been roughly 7% after inflation. Since we have gone through decades of 3% inflation, over the past 20 years, that figure seems to have stabilized at 10%.” – Joshua Kennon, Managing Director, Kennon-Green & Co. 

GOOD ROI FOR A RESTAURANT

“If by ROI you mean the profit realized annually by the average restaurant, it is very consistent across the industry: 3–5% according to several sources. Extremely well run restaurants or very high-end places might make as much as 10%, but those are the exceptions — not the norm. I would be very suspect of any restaurant that claims to achieve 15–25% net profits.” – Chuck Rogers, New Orleans Restaurant Owner

GOOD ROI FOR VENTURE CAPITAL

“Venture capital (“VC”) funds, as well as experienced angel investors, specialize in investing in startup and growth-oriented privately held companies. They understand the statistical risks of business failure within their investment portfolio. They know that on average, only four out of 10 investments in promising entrepreneurial companies will deliver any profit to VC fund investors. This is why VCs and angels aim extra high and turn down investment opportunities that don’t represent a “grand slam home run potential” to the overall fund.” Susan Schreter, Fox Business

Do these example help you understand what is a good ROI and why? How is your business measuring up? Or, if you don’t know, do you think it’s worth knowing what is the ROI for your business?

40 Google Adwords stats to guide your marketing strategy 0

Posted on May 13, 2018 by Rob Petersen

Google Adwords

Google Adwords is the 800 lb. gorilla of digital advertising. And marketers now spend more on digital ads than television advertising.

Consider these stats:

Here are 40 Google Adwords stats to guide your marketing strategy.

  1. 98% of searchers choose a business that is on page 1 of the search they query.
  2. 97% of mobile search spend comes from Google Adwords.
  3. 89% of the traffic generated by search ads is not replaced by organic clicks when ads are paused.
  4. 80% of global internet users are reached by Google Adwords Display campaigns.
  5. 78% of US search revenue is earned by Google.
  6. 78 of local searches on mobile result in offline purchases.
  7. 72% of AdWords marketers plan to increase their PPC budgets.
  8. 70% of mobile searchers call a business directly from Google Search.
  9. 66% of buyer-intent keywords are paid clicks.
  10. 60% of all digital ad spend comes from Google and Facebook.
  11. 52% of people who click on a Pay-Per-Click (PPC) ad go on to call the advertiser.
  12. Over 50% of people who search on Google cannot differentiate Paid from Organic entries.
  13. 50% higher conversions for PPC traffic than organic.
  14. 49% of Google ad clicks come from smartphones.
  15. 48% of digital ad spend is paid search.
  16. 41% of clicks on a search page come from the top 3 Paid Search ads.
  17. 36% of searches on Google are associated with location.
  18. 33% of global digital ad revenue comes from Google.
  19. 33% of all Google search clicks are generated through mobile.
  20. Less than 5% of ad publishers revenue goes to Google and Facebook.
  21. 7.94% is the average click-through rate for an ad in the first position.
  22. 2.19% is the average Conversion Rate for the Home Goods industry.
  23. Over 2 billion bad ads were taken down by Google in 2016.
  24. Over 4 million store visits have been tracked from Google Search Networks.
  25. 2 million publishers use Google AdSense.
  26. 100,000 publishers were removed from Google AdSense in 2016.
  27. 1.2 million businesses advertise on Google Adwords.
  28. 350 businesses advertised on Google Adwords when it started.
  29. 300,000 mobile apps currently serving Google Mobile Ads.
  30. $935.71 is the most expensive keyword on Adwords on a Cost-Per-Click (CPC) basis. It is for “best mesthelima lawyer.”
  31. $135.17 is the Cost Per Action for the Legal industry.
  32. $60.76 is the average Cost Per Acquisition for Google Adwords Display ads.
  33. $59.18 is the average Cost Per Acquisition for Google Adwords Search ads.
  34. $55 per click is the cost of a keyword using the word, insurance.
  35. $6.91 is the Cost Per Action for Dating and Personals industry.
  36. For every $1.60 businesses spend on Adwords, they make an average of $3.00 in revenue.
  37. In Q2 of 2012, Google’s revenues rose 35% to $12.21 billion. In the same quarter, aggregate paid clicks went up by 42%.
  38. AdWords advertisers can now target by Congressional District.
  39. Amazon is the largest Google Adwords advertiser.
  40. Facebook is a distant 2nd at $36 billion in ad revenue in 2017 to Google at $74 billion.

If you want to know how Adwords and the Google Ad Auction works, below is an infographic that explains it.

Do these stats teach you something new about Google Adwords? Do you think your business benefit from Google Adwords?

how Google Adwords works

What is the difference between a metric and KPI? (Video) 0

Posted on May 07, 2018 by Rob Petersen

A metric is a standard of measurement. A Key Performance Indicator (KPI) is a measurable value that demonstrates how effectively a company is achieving key business objectives. Organizations use KPIs to evaluate their success at reaching targets.

What’s the difference? A KPI is a “metric that matters.” It relates directly to the business’s objective or goal to help keep the strategy on track. Because a KPI is a metric that matters, a KPI is a metric that is tied to a target.

The video above explains the difference and offers examples.

Anivash Kaushik, Digital Marketing Evangelist at Google, says a key performance indicator (KPI) is a metric that helps you understand how you are doing against your objectives. Here’s how other experts define the difference between a metric and a KPI.

How do you chose KPIs. Look for the key metrics that:

  1. Relate to your business objective
  2. Provide context by being tracked over time
  3. Are based on legitimate data
  4. Are easy to understand
  5. Create meaning
  6. Can be acted upon
  7. Do it with the key stakeholders who are accountable

The video was created by Rutgers Business School Executive Education. I have had the privilege of serving on their MBA Faculty for 8 years. The Rutgers Business School is ranked #3 in the nation in MBA employment.

Rutgers Business School Executive Education offers Mini-MBA’s in Digital Marketing and Social Media Marketing. They occur offline in a week-long curriculum in an open classroom. Or online over 10 weeks at a pace that accounts for an executive’s busy work schedule. Digital Marketing is ranked among the Top 30 Best Value certificate programs.

Both consist of the same 10 modules that include: Digital and social strategy development, search engine optimization, paid search, content marketing, mobile marketing, video marketing, customer experience and measurement and ROI.

Either is going to up your game in fastest growing marketing channels, help advance your career or assist you in your own reinvention.

Does this video explain the difference between a metric and a KPI to you? Is your organization ready to put to use the KPIs that keep your business strategy on track?

 

 

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    BarnRaisers builds brands with proven relationship principles and ROI. We are a full service digital marketing agency. Our expertise is strategy, search and data-driven results.



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