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10 essential infographics to create a digital marketing plan 0

Posted on August 23, 2015 by Rob Petersen

 

 

Digital Marketing Plan

U.S. advertisers’ spending on digital advertising will overtake TV in 2016 and hit $103 billion in 2019 to represent 36% of all ad spending, according to Forrester’s latest estimates based on its ForecastView model.

That means a lot more businesses are going to be in need of an effective digital marketing plan.

To guide you through the development, here are 10 essential inforgraphics to create a digital marketing plan.

  1. WHAT IS DIGITAL MARKETING? Begin with an understanding of what is digital marketing. Make sure your audience knows what they’re getting. How it works. What are ways to achieve desired results. What tactics are going to be in the plan and what the measurement tools are. This infographic from Pixaal starts you on your way.

what is digital marketing2. TOP 10 DIGITAL BRANDING TRENDS: Account for key developments. Take them into consideration in developing your plan. Know what to be aware of, what to avoid and what to expect. This infographic from the Borenstein Group provides good perspective and context.

Top 10 Trends for a Digital Marketing Plan

3. SEO: EXPLAINED: 54% of people find a website through natural search results according to Forrester. Understand how to reach the majority of people who find your website and attract even more. Search Engine Optimization, the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine, is a primary requisite to every digital marketing plan. This infographic from NerdyFace explains what to enable on your site for effective SEO.

seo-explained

4. SEO VS PPC: While 85% of clicks on a search engine page go to an organic search listing, if your site isn’t at a top listing, that click isn’t going to go to your business. PPC (Pay Per Click) allows a web owner a quick way to be listed in a top position by paying for ads. In addition to a high search rank, a PPC campaign is relatively easy to measure and manage through the accessible of measurement like CPC (Cost Per Click), CTR (Click Through Rate) and Conversions. The author of this infographic isn’t identified but has objectively explained the differences and benefits of each.

SEO vs PPC for Digital Marketing Plan

5.  THE ANATOMY OF CONTENT MARKETING: 70% of consumers prefer getting to know a company via articles rather than ads according to kapost. Content Marketing takes many forms and has many benefits. This infographic from Axonn explains the various forms Content Marketing takes, results it produces and why it is so important for effective digital marketing.

Content Marketing for Digital Marketing Plan

6. SOCIAL MEDIA MARKETING: While Content Marketing is the primary ingredient of Social Media Marketing, there is an art and science to effectively using social network to accelerate, amplify and activate your audience. Social Media Marketing is a marketing discipline unto itself in any digital marketing plan. This infographic from Visual.ly created on PiktoChart puts the two in contest and the reasons to devote resources to both.

Social Media Marketing in Digital Marketing Plan

7. MOBILE MARKETING: US adults spent on average 34 hours per month using the mobile internet on smartphones. By comparison, they spend 27 hours on the PC internet. Of that smartphone internet time, apps capture 86 percent of usage. Only 14 percent of smartphone internet access time comes via the mobile web according to Marketing Land. This infographic from Milo shows how much of consumer behavior has gone mobile and the top tactics marketers should pursue.

mobile marketing for digital marketing plan

8.EMAIL BEST PRACTICES: In 2014, email marketing was cited as the most effective digital marketing channel for customer retention in the United States according to the CMO Council. Email marketing requires discipline and steady attention. This infographic from eMerge gives best practice so you can carry on the due diligence that is required for email marketing.

email marketing digital marketing plan

9, MOST IMPORTANT DIGITAL MARKETING METRICS: “If you can’t measure it, you can’t manage it,” said Peter Drucker. This infographic from Digital Marketing Philippines gives you the most important measurements to manage.

what is digital marketing

10. DIGITAL MARKETING ROI: Does digital marketing produce results? Here are 8 studies from an infographic BarnRaisers did for the IAB that proves it does, It also shows digital marketing works best when it is integrated into the overall marketing mix.

digital marketing plan ROI

Do these infographics give you guidance for your digital marketing plan? Do you need help with a digital marketing plan that will build your business?

 

 

 

15 powerful facts to guide your social media strategy 0

Posted on August 17, 2015 by Rob Petersen

 

 

social media strategy #1

Guest post from Nora Flint at TruConversion.

If you think you’re going to hit the social media jackpot just by setting up a Facebook page and creating a Snapchat account, you’re fantasizing.

The landscape has evolved; there’s way too much noise, and users are tired of constant self-promotion.

The good news is, the social media platforms are bigger than ever before. That means, there’s much more you can potentially achieve in terms of reach and brand awareness.

Some brands are doing amazing things in social media. They’re the ones who get it right. So while social media got huge, the rules to succeed changed. Showing up is just not enough.

To help you develop the right social media strategy, we looked in some of the most recent statistics and here’s what we learned.

1. Weekend Posts Generate a Far Better Engagement on Facebook

Sounds obvious, right? Well, the surprising thing is that only 18% of all Facebook posts are shared over the weekend, according to TrackMaven.

The website analyzed over 1.5 million Facebook posts from 6000 brands and the results shown that weekend posts generate 25% higher engagement.

2. Facebook Engagement Levels Vary by Industry

Here’s an interesting data. Interaction levels vary by industry as it all comes down to the type of content people like to talk about.

Depending on what kind of industry you’re in, you may find it harder or easier to create and engaging content, according to SocialBakers.

social media strategy #2

3. Facebook Posts With Hashtags Get 60% More Interaction

When we say ‘hashtags’ people automatically think of Twitter or Instagram. It’s a feature that Facebook introduced just recently (in June 2013), so people don’t expect to see them as much as they do when they’re on Twitter.

The same study from TrackMaven revealed that posts with hashtags see 60% more interaction on average.

To get the most out of hashtags on Facebook, you should use them strategically and link your posts to trending topics and relevant discussions.

4. Video Dominates Otherwise Low Organic Reach on Facebook

Social media analytics company SocialBakers analyzed over 670,000 posts by 4,445 brands and found that native video content has the best organic reach of all types of content on Facebook.

social media strategy #3

However, the data from Ogilvy show that you can only expect to reach about 6% of your followers on Facebook. That’s a major decline compared to 50% reach a year before the study was conducted.

In other words, it makes sense to pay Facebook to boost your content through advertising if you want to reach someone. Obviously, this has a lot to do with the fact that Facebook, now a public company, has to show profits to its shareholders.

5. Youtube Has the Highest Engagement and Lowest Bounce Rate

Speaking of engagement, here are some interesting stats. Shareaholic analyzed over 250 million unique visits coming from social media sites, and it concluded that YouTube drives the best traffic.

social media strategy #4

 

 

The traffic coming from YouTube shows the highest engagement and lowest bounce rate. A great example of integrating YouTube into your social media strategy is the #AskGaryVee show.

6. Instagram has the Highest Conversion Rate from Browser to Shopper

Engagement is a great metric. However, no level of engagement can beat the paying customer. At the end of the day, business with no customers is not really a business.

A 2014 study conducted by Olapic found that Instagram is not only the fastest growing social network, it’s also a leader converting your audience to paying customers.

And while Instagram is smaller than Facebook there are 2 more reasons why you should invest in your Instagram strategy.

social media strategy #5

The first one is the cross-posting feature. Once a user shares something related to your brand it can also reach all other networks of that user. The second is more simple; everyone understands pictures, no matter what language they speak.

7. Pinterest Converts Too, But it Takes Time

The first important thing to note about Pinterest is that it’s traffic is low engagement and high bounce rate.

The second thing is, it doesn’t work for every business. Your Pinterest strategy should to be aligned with it’s demographics (predominantly 24-35 y/o women) and the type of content that does well on Pinterest (fitness, travel, design, food, etc.).

The good news is, Pinterest converts pretty well. According to a study by Piqora, one pin is worth 78 cents in sales and the traffic from Pinterest is 10% more likely to convert than the one from Facebook.

But it doesn’t happen instantly. On average 50% of orders happen 2.5 months after the pinning.

8. Facebook Drives the Most Referrals

While data on Facebook reach isn’t too encouraging (unless you pay), it turns out that the users are more likely to click on the links in your post on Facebook than any other platform.

According to a study by Shareaholic Facebook is the top referral platform among all social media sites.

social media strategy #6

That’s an important information if you’re currently running a referral campaign. If you’re not, you should because referrals are the top way to bring down your customer acquisition costs. And as it turns out, Facebook can help.

9. Instagram Has the Highest Percentage of Viral Content

At the time when Facebook posts struggle to reach 6% of your own fans, Instagram is all about good news.

social media strategy #7

According to TrackMaven Instagram has the highest percentage of content going viral. Not only it outperforms all other social networks, it blows them away with 49% of photos and 60% of videos reaching 250+ interactions.

10. Your Top Promoters Have the Fewest Followers on Twitter

Focus on the super-users, the popular advice goes. Well, it turns out it may not be most viable strategy after all.

A social monitoring app Mention analyzed over 1 billion brand mentions on Twitter and on average 91% of those mentions came from users with less than 500 followers.

social media strategy #8

11. Content on LinkedIn Boast The Highest Level of Trust

And what about LinkedIn? It turns out it’s great for B2B. But that’s hardly surprising. What is surprising, however, is that the content published on LinkedIn can be quite effective.

According to a recent user study, LinkedIn users do not only value its content, they also actively seek it as a valuable source of industry news and professional advice. Especially men under 35.

As it turns out, LinkedIn can play a big role in your social media and content marketing strategy.

12. Twitter Users Expect a Quick Response

Twitter can be a great customer support channel. Among the companies using Twitter for customer service are the big brands like Tesco, Nike or Amazon.

It can also be a huge mistake if you don’t pay enough attention to it. According to Lithium study, 65% of Twitter users expect a response in less than 2 hours.

social media strategy #9

And not only that, 60% will take unpleasant actions to express their dissatisfaction if you don’t. In most cases these actions will include publicly shaming the brand on social media or spreading dissatisfaction in another way.

However, if you do respond quickly, you can expect to get a reward. For example, 34% are likely to buy from you, and 43% are likely to encourage friends and family to do so as well.

13. Seniors Are The Fastest-Growing Demographic on Facebook

More than 50% of U.S. adults over 65 are now using Facebook, according to Statista. Additionally, 63% of U.S. adults over 50-64 are also using it.

This makes Seniors 5x more likely to use Facebook than Twitter, where they represent just 12%.

social media strategy #10

Millennials age 18-24 represent the most users on SnapChat, Vine, and Tumblr. In general, the 25-34 age group is the most dominant on Facebook, Google+, Twitter, Instagram, and Pinterest. LinkedIn stands out with 35-44 year-olds leading the way.

social media strategy #11

Source: Social Media Week

According to BI Intelligence, YouTube reaches more adults aged 18 to 34 than any single cable TV network.

14. Social Media has Greatest Impact on the Middle of the Conversion Funnel

According to AOL research, social media interaction usually happens in the middle of the conversion funnel.

social media #12

 

This is basically the point at which your sales pitch happens. In other words, your strategy should be built around creating trust within potential customers and showing you can provide value to them.

The chart above also reflects that YouTube and Facebook are best for introducing new products to the market. They also show a greater impact on conversion than the other social media networks. Note that Instagram is excluded.

15. Email Totally Beats Social Media With an ROI of 4,300%

What has an email to do with social media? Well, it has a huge ROI. Much higher than any social media network.

According to a survey of the owners of e-commerce sites conducted by Custora, following chart is an overview of where these sites got their customers.

social media #13

The clear winners are organic search, CPC, and email. This statistic only confirms that social media marketing does belong to the middle of the funnel.

What’s even more surprising is that marketing performance of email is getting better and better. Who would have thought after hearing media declare email dead on multiple occasions?

There’s also another metric which email completely dominates. Namely the customer lifetime value (CLV). It turns out email marketing crushes social media by a huge margin.

social media strategy #14

What does it mean for your social media strategy?

It means you should definitely investing in email marketing and combine the two strategies together.

For example, use email marketing to stimulate social media referrals and sharing and likewise, use social media to grow your newsletter.

Summary

  • Weekend posts generate 25% higher engagement on Facebook.
  • Interaction levels vary by industry.
  • Use hashtags for better engagement on Facebook.
  • Native video content has the best organic reach of all types of content on Facebook.
  • YouTube traffic is the best in terms of engagement and lower bounce rates.
  • Instagram has the highest conversion rate from browser to shopper
  • Pinterest converts too, but it takes time.
  • Facebook is great for the referral campaigns.
  • Instagram is a clear winner in viral marketing.
  • Your top promoters have less than 500 followers on Twitter.
  • Content on LinkedIn comes with the highest level of credibility.
  • Twitter users are impatient, they expect an immediate reply.
  • Facebook is your social network if you’re selling to seniors.
  • Social media have the greatest impact on the middle of your conversion funnel.
  • Email is the clear winner in ROI.

So what do you think? Which of these statistics has the greatest potential to impact your marketing strategy? Why? Let us know of your views in the comments section below.

Many thanks to Nora and TruConversion for such a comprehensive post. TruConversion helps you turn your abandoned website visitors into leads and future, meaningful sales.Start your conversions with TruConversion today

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10 case studies where web analytics insights drove ROI 0

Posted on August 09, 2015 by Rob Petersen

 

 

web analytics

What good is data if you don’t know what to do with it?

Web Analytics is the measurement, collection, analysis and reporting of internet data for the purposes of understanding consumer behavior, improving user experience and optimizing web usage.

This might sound intimidating to some but the reason why companies do web analytics is simple: To find insights that help make better business decisions.

Who does it well?

Here are 10 case studies of companies that used insights from web analytics and drove ROI.

  1. BT FINANCIAL GROUP: Is a leading provider of superannuation, investment and insurance products. The BT website focuses on service and usability with an online application form as one of the key conversion points. Landing pages with different combinations of the design elements for testing are created to optimize the user experience and maximize conversions. With conversion testing, BT increases form completions by more than 60%.
  2. BUILDDIRECT: Does business in more than 100 countries with an expanding portfolio of building materials. Though the company is growing rapidly, management is eager to improve the efficiency of its online spending. Through web analytics, BuildDirect finds home buyers who purchase a sample have a 60% likelihood of returning to the site within the next 30 days and placing a full order,  BuildDirect uses GA’s A/B testing capabilities to perfect its marketing approach. With insights from web analytics, BuildDirect increases sales by 50%.
  3. HARVARD UNIVERSITY: To expand the digital reach of two established schools, Harvard Summer School and Harvard Extension School, Harvard ran a 12-month SEO and PPC campaign. They use web analytics as an audit to identify technical setbacks, content positioning, to create new landing pages for search traffic, and top-of-funnel paid search awareness campaigns. The result are: 1) 89% increase in visits from organic search, 2) 75% increase in registrations from organic search, 3) 30% increase in CTR with AdWords and 4) 124% increase in ROAS with AdWords.
  4. KEEN FOOTWEAR: Is an outdoor shoe manufacturing company based in Portland, Oregon. The company needs a better way to measure, analyze, understand metrics that mattered on their social network provide meaningful insight. A framework involving reach, engagement, influence, sentiment and effect is developed. Key Performance Indicators (KPIs) within each area are established. Using the metrics: 1) Page Likes increase by 92%, 2) Post Reach increase by 342%, 3) Post Engagement increase by 137% and Active Users increase by 213%.
  5. MOTOREASY: Is a company that sells extended auto warranties. Motoreasy’s Web site is re-designed to give you a quote for an extended auto warranty on your car. This involves: 1) Tell people what you want them to do (fill in the form) and 2) tell them the benefits of doing so(you’ll get a quote which could save you money). The telephone number is featured prominently at the top, making it easy for them to call if they found filling out the online form too tedious.  These changes reduce the drop out rate from 65 percent to 29 percent overnight. This increases the completion rate of the sign up page from 31% to 69%.
  6. NIKE GOLF: Is the golf-specific retail branch of Nike. Although there is the benefit of the Nike brand, there is also the lack of a focused keyword strategy on the Nike Golf website. It is very difficult for search engines to crawl for content. Research helps make decisions like whether target keywords should be “golf apparel”, “golf clothing”, “golf clothes” or “golf sportswear.” As a result of the research, Nike Golf sees a 169% in total increase in organic search traffic.
  7. ON THE BEACH: Offers value for money flights and hotels to the world’s most popular beach holiday destinations, providing consumers with a huge selection of travel products, including 50 million airplane seats and more than 30,000 hotels. On the Beach finds that their generic search is undervalued under last click reporting, a discovery that allows the company to build a custom attribution model and increase budget on generic campaigns. This helps drive a higher volume of site traffic, holiday sales and market share in the travel sector, which in turn led to a 25% increase in ROI.
  8. PBS: Helps individual PBS producers and local PBS stations create and promote each section within PBS.org. PBS wants to develop a coordinated approach to analysis and reporting that would inform their future strategic decisions. Analysis of search engine trends leads to an increase in PBS traffic by 30%. Web analytics is set up to allow PBS to evaluate the way users consumed video. As a result, PBS increases both conversions and visits by 30%.
  9. PUMA: Has rich, dynamic web site; but, just as PUMA constantly improves its products, it also believes in making site changes that help visitors easily achieve their goals. While testing its web site header, it finds a variation that increases online orders by 7.1%. Puma more than doubles the amount of time visitors spend interacting with PUMA brand content, such as news, videos, and photos. It results in 47% more traffic.
  10. RYANAIR: Is Europe’s largest low fare airline. 99% of Ryanair’s bookings are made through its website making it the company’s single most important marketing tool. Web Analytics helps understand email and visitor behaviour. Ryanir is able to increase click-through rates by 200%, decrease bounce rate by 18%, increase visitor traffic by 16% to strategic pages and double revenue generated from their email campaigns.

We, at BarnRaisers, are big believers in how data-driven results helps make better business decisions. Helping companies connect the dots between strategy, execution and results is a big part of what we do.

To these case studies help you see how insights from web anlaytics can drive your businsess’ ROI?

 

10 compelling characteristics of great case studies 0

Posted on August 03, 2015 by Rob Petersen

 

 

case studies

Case studies are a form of problem-based learning, where you present a situation that needs a resolution. Case studies are a great way to improve learning, gain involvement and encourage immediate use of newly acquired information and skills.

But case studies are also grounded in stubborn facts that must be faced in real life situations. A case study can be a couple of paragraphs or 20 pages or more.

Case studies may differ in length, depth of research and market situation, but great case studies share similarities.

Here are 10 compelling characteristics of great case studies.

  1. TELL A STORY: Case studies stories are told to make a point or teach a lesson. They explain a journey. One that has a clear beginning and end. In this journey, the audience learns of heroes, villains, obstacles, extraordinary actions and imaginative thinking. In the end, meaningful change results.
  2. HAVE A LOGIC FLOW: Instead of chapters, case studies follow an outline that establishes a logic flow. The right outline is one that teachs the lesson you want the audience to learn. It can be as simple as: Situation, Solution, Results or Customer, Challenge, Journey, Discovery, Solution, Implementation, Results or one that is more customized to your desired result.
  3. RESOLVE A PROBLEM: The logic flow explains a problem that is resolved. At the beginning, great case studies provide perspective and context that fully explain the problem. Who is company? What do they do? What is the problem they were facing? How is this situation different for the past? Why is this relevant to your business? This establishes credibility and relevance with the audience and makes the resolution have more impact at the end.
  4. FOCUS ON THE CUSTOMER: The problem and the resolution always has the customer at the core, especially their relationship with the company or brand. In most cases, the company’s relationship with the customer has changed. Maybe the company stopped listening or customer needs changed or they have outgrown the product or service the company offers. But there is something that has been lost that has to found in a new way.
  5. PRESENT INSPIRING ACTIONS: One of the most important part of case studies is the action the company takes to overcome their problem. It should be logical but profound; smart, imaginative and showld motivate the audience to do something similar for their company.
  6. AVOID JARGON: Case studies should avoid terms such as “market leading” and “unique.” No one believes them. They diminish credibility and relevance.
  7. ARE GROUNDED IN HARD FACTS: The conclusion for all case studies is results. They should include statistics to show the difference made and benefits gained. Hard fact demonstrate how the application of the actions produced real-life results. Ballpark figures and/or indexes (if figures are confidential) are fine.
  8. ARE SKIMMABLE: More than one case study is generally given to make a point and teach a lesson. You may be presenting them or your audience may read them without you. Organize and write case studies so it’s easy for your audience to get the information you want them to take away.
  9. WORK AS SALES TOOLS: Case Studies are not about praising past work as much as courting new prospects. Whether you are responsible for the case study or merely telling the story, case studies are a reflection of the type of challenge you rise to, thinking you admire and results you recognize as important.
  10. HAVE A CALL-TO-ACTION: The lessons in case studies are meant to inspire others to action. It’s best to help them take the first step with a call-to-action with what you or your company offers.

If you spend any time on the BarnRaisers website, you’ll see we are big believers in the power of case studies, In fact, we’ve written a book you invite to download our free ebook, 166 case studies prove Social Media ROI.

Were these components of great case studies convincing to you? Are there any other you would include?

12 experts explain what Internet of Things really means 0

Posted on July 26, 2015 by Rob Petersen

 

 

When major change occurs, likely to improve our lives in meaningful ways, a new phrase is born to capture its innovation and transformation.

But if the change doesn’t become reality or keep pace with expectations, the phrase turns into a buzzword meaning many different things and never being clear.

A phrase that could be in this category is the Internet of Things. Have you heard it? Do you know what it means?

Some experts are about to explain its meaning. They will tell you the Internet of Things (IoT) is about connectedness that will make our lives significantly better; that it is one of the most active areas of innovation and, in fact, is already here.

But you will also learn the Internet of Things is a phrase well over 10 years old and, if it ever really occurs, is going to put huge amounts of secure information into the hands of those where it doesn’t belong.

Is the Internet of Things the next level of technology or a terrible thing? Is it already here or never going to arrive? Here are 12 experts to explain what the Internet of Things really means.

  1. The Internet of Things (IoT) is a computing concept that describes a future where everyday physical objects will be connected to the Internet and be able to identify themselves to other devices. The term is closely identified with RFID as the method of communication, although it also may include other sensor technologies, wireless technologies or QR codes. – Techopedia
  2. Simply put this is the concept of basically connecting any device with an on and off switch to the Internet (and/or to each other). This includes everything from cell phones, coffee makers, washing machines, headphones, lamps, wearable devices and almost anything else you can think of.  – Jacob Morgan, Forbes
  3. At its core, the Internet of things means just an environment that gathers information from multiple devices (computers, vehicles, smartphones, traffic lights, and almost anything with a sensor) and applications (anything from a social media app like Twitter to an e-commerce platform, from a manufacturing system to a traffic control system). – Galen Gruman, Infoworld
  4. The Internet of Things (IoT) is a scenario in which objects, animals or people are provided with unique identifiers and the ability to transfer data over a network without requiring human-to-human or human-to-computer interaction. – Shashi Kiran, SAP
  5. Instead of most data on the Internet being produced and consumed by people (text, audio, video), more and more information would be produced and consumed by machines, communicating between themselves to (hopefully) improve the quality of our lives. – Geoff Duncan
  6. I could be wrong, but I’m fairly sure the phrase ‘Internet of Things’ started life as the title of a presentation I made at Procter & Gamble (P&G) in 1999. Linking the new idea of RFID in P&G’s supply chain to the then-red-hot topic of the Internet was more than just a good way to get executive attention. It summed up an important insight—one that 10 years later, after the Internet of Things has become the title of everything from an article in Scientific American to the name of a European Union conference, is still often misunderstood. – Kevin Ashton, RFID Jounal
  7. There is no agreed-upon definition, but there is a test for determining whether something is part of the IoT: Does one vendor’s product work with another’s? Does a door lock by one vendor communicate with a light switch by another vendor, and do you want the thermostat to be part of the conversation? – Patrick Thibodeu
  8. There is also a dark side to the Internet of Things.  Security is a huge issue, and when that security is compromised the consequences can be absolutely horrifying.  The Internet allows us to reach into the outside world from inside our homes, but it also allows the reverse to take place as well. Do we really want to make ourselves that vulnerable? – Tyler Durden
  9. Much of the innovation in the Internet of Things is being fueled by young, dynamic companies, and the “maker generation.” Gartner research reveals the Internet of Things (IoT) as one of the most active areas for innovation — some 71 Cool Vendors in Gartner’s 2015 research are focused on IoT technologies. These recent startups are competing with traditional giants to bring IoT products to business and consumers. – Gartner
  10. As Internet of Things projects go from concepts to reality, one of the biggest challenges is how the data created by devices will flow through the system. How many devices will be creating information? How will they send that information back? Will you be capturing that data in real time, or in batches? What role will analytics play in future? – Patrick McFadden
  11. Marketers would then have access to vast amounts of consumer data the likes of which Google’s data crawling team could only dream of. All these items would have the potential to host screens from which they could deliver us adverts like a scene from an intrusive sci-fi movie. These already exist in a simpler form and include a person with a heart monitor implant, a farm animal with a biochip transponder and a car with built-in tyre pressure sensors. – Profoundry
  12. IoT is already here. According to technology research company Gartner, 4.9 billion connected “things” will be in use in 2015 which makes it up 30 percent from 2014. By 2020, a projected 25 billion devices will be part of the Internet of Things. – Business.com

Below is an infographic to explain the Internet of Things

Does this help you understand the Internet of Things?  Do you think Internet of Things is going improve the way we live or create more problems than it solves?

Internet of Things

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    BarnRaisers builds brands with proven relationship principles and ROI. We are a full service digital marketing agency. Our expertise is strategy, analytics and data-driven results.



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