BarnRaisers


10 influencer marketing case studies get to real results 0

Posted on September 18, 2017 by Rob Petersen

sInfluencer Marketing Case Studies

Influencer marketing is the fastest growing customer acquisition channel according to a poll by Tomoson.

  • 88% of customers trust online reviews and recommendations from people they don’t know as much as from friends (Bright Local)
  • 84% marketers have at least one influencer marketing campaign planned for 2017 (Smart Insights)
  • 51% of marketers believe they acquire better customer through influencer marketing (Tomoson)

What are the results driving this interest. Here are 10 influencer marketing case studies that get to the real results.

  1. ABSOLUT: Wants to create awareness and engagement in 8 key countries. They use Brand Ambassadors to create posts for #AbsolutNights. Each post begins the phrase “You know those #AbsolutNights when…” and then a sentence with a beautiful image explaining the content. 225+ posts are created in 8 countries over 17 weeks. They generate a reach of 2,800,000, 65,000 interactions for an engagement rate of 2.34%.
  2. ADDIDAS: Wants to push content to their German sportswear market during Summer Olympic Games in Rio in the first ‘Influencer Games’. For the campaign, Adidas sent 20 popular influencers to Rio. The team includes fashion bloggers and celebrity models – such as Germany’s Next Top Model winner and top Instagrammer, Lena Gerke. In Rio, the influencers producd social media content promoting the Olympics. Over 54 million Germans go on the watch the Olympics.
  3. BEAUTYCON (L’OREAL): Has become an iconic convention and event where the most daring and bold individuals. L’Oreal sponsors 9 macro influencers, each a heavy-hitter in the digital beauty community. One of the top performers in L’Oreal’s campaign is Chantel Jefferies. Known by her 3 million fans for her sun-kissed aesthetic and fashionable outfits, Chantel’s single post found over 225,000 likes, 1,100 comments, and an engagement rate of 15% among these influencer marketing case studies.
  4. BIGELOW TEA: Wants to promote their products, and encourage healthy living. Influencers incorporate Bigelow tea into their content in different ways. Some create original recipes using it, and others turn the packaging into DIY art. Blogger Ashley Thurman, of Cherished Bliss, provides her readers with a recipe to make iced tea with Bigelow tea and lemonade ice cubes. Jess, of A Million Moments provides her readers with a guide to creating beautiful flower pots from the tea packaging. The bloggers manage to generate more than 32,000 blog page engagements for their sponsored posts. Total media value for Bigelow Tea increases more than threefold, and the brand experiences an 18.5% increase in sales.
  5. BONOBOS: A men’s clothing line, wants to promote their Summer 2016 Collection through social media, and digital marketing campaigns. They launch, among these influencer marketing case studies, the #BetterThanAC campaign to promote the idea that the new Bonobos collection is designed to keep men cool. To leverage this campaign, they work with Foster Huntington, an influential videographer and photographer. The influencer creates several posts showcasing Bonobos clothing in the midst of outdoor summer moments. The campaign yields 5.1 million impressions, and more than 68,200 engagements in the form of likes, shares, and comments.
  6. IKEA: Launches their first influencer campaign for IKEA Germany with YouTubers. The brand hopes that stars’ fans would respond positively to the social content. Celebrity YouTubers from Germany – including Klein aber Hannah and beauty guru Sara Desideria – set an interior design challenge by IKEA. Their task is to transform a blank canvas into a stylishly decorated living space – all within their 180 minute time limit. The vlogs capturing these challenges were uploaded to YouTube, where they quickly gain over 300,000 views and received thousands of audience engagements.
  7. HULU: Wants to promote their new show, “Casual,” and reach their existing audience, as well as the audience of  Thrillist, a men’s digital lifestyle brand among these influencer marketing case studies. They need someone influential to get the word out. So they decide to work with TV personality Andi Dorfman, who previously starred in, “The Bachelorette.” She is invited to the show’s event premiere. She then entices her social media fans with images from the event, through which she shared her experience. Her posts include hashtags like #keepitcasual and #casualonhulu to promote the new show. These images and other images from the event are then added to a landing page on Thrillist. Through just one influencer, Hulu is able to reach more than 1.3 million people. The influencer’s content generates high levels of engagement, with over 13,000 likes, 81 comments, and 96 shares. Andi’s appearance at the event helps build hype for the new TV show, enabling Hulu to achieve their goal.
  8. LEESA.COM: The direct-to-consumer mattress company, Leesa, wantes to win the trust of their target audience through unbiased reviews. Since they only sell online, online reviews sre the best way for the company to prove that their products are worth the investment. They work with influencers who could generate high levels of engagement. To find the right influencers for their campaign, the brand focuses on follower engagement rates rather than number of followers. Blogs like Sleepopolis review the mattresses from Leesa, and provide their readers with their unbiased reviews, The bloggers also provide their readers with a coupon code to help them save money on their purchase. Leesa was able to drive more than 400 mattress sales, and 100,000 clicks to the brand’s website.
  9. NORDSTROM: To promote its Anniversary Sale, Nordstrom partners with 22 Instagram influencers to create 46 sponsored posts on Instagram. The vast majority of the influencers involve were millennial females with fashion-focused feeds. They range from up-and-coming fashion Instagrammers with around 100,000 followers to some of the most well-known fashion influencers in the industry. The Instagram influencer campaign has generated 1.1M likes and 10K comments, with a total engagement rate of 6.3%.
  10. PEDIGREE: Wants to humanize their brand by standing up for a cause. The brand runs, “Buy a Bag, Give a Bowl,” campaign to support a national effort, and amplifies it with the help of influencers. The influencers promote the campaign through their social media content, blog posts, and video content. Influencers like Kristyn Cole help promote the campaign on Instagram by sharing touching stories about their pets to appeal to their followers’ emotions. The campaign helps Pedigree increase their total media value 1.3 times, and generates more than 43 million impressions, and 62,800+ content views. The campaign drives 9,300 blog page engagements, and helped Pedigree win the love of their target audience.

Are you convinced from the results of these influencer marketing case studies? Does your company need help with influencer marketing?

 

 

10 inspiring social media case studies in disaster response 0

Posted on September 11, 2017 by Rob Petersen

social media case studies in disaster response

Social media case studies in disaster response show social media as a vital communication vehicle and database to government agencies and communities. And how they use both the networks and technology available in life saving ways.

Consider these facts for people who have survived a disaster:

  • 76% contact friends to make sure they are safe
  • 37% use info on social media to buy supplies and seek shelter
  • 35% post a request for help on a first responder’s Facebook page (Source: Emergency Management)

To view more facts, there is an infographic at the bottom of these social media case studies in disaster response.

Here are 10 inspiring social media case studies in disaster response.

  1. AMERICAN RED CROSS: The Red Cross has been at the forefront of social media case studies in disaster response using its social media accounts to serve communities in an emergency. BLOG: The Red Cross blog covers many topics related to the organization and its mission. During active disasters, the blog is the primary tool for sharing disaster-related information. FACEBOOK: The Red Cross’ Facebook page, which has more than 830,000+ Likes, serves as a community forum for providing information, sharing and discussing current issues, and learning how to take action and donate funds. FLICKR: The Red Cross’ extensive volunteer network operating in many locations provides a substantial database of photos of impacted communities and relief efforts. PINTEREST: The Red Cross uses Pinterest to give visitors the ability to pin Red Cross-related images to their own pinboards and share information through social media platforms.
  2. CITY OF NEW ORLEANS, HURRICANE ISSAC (2012): Early on, reports indicated that Florida would be in the storm’s path during the same week as the scheduled Republican National Convention. As the storm changed its path and headed toward New Orleans, official organizations such as the National Hurricane Center, the National Weather Service, FEMA, and the City of New Orleans used #Isaac and #NOLA consistently on social media networks to clarify alerts and warnings. The New Orleans mayor’s Twitter account was used to respond directly to community members’ Twitter messages and to correct misinformation. Community members posted eyewitness videos and photos of damages and reported utility outages, flooding locations, and road closures. FEMA and the City of New Orleans used this information to plan their response efforts.
  3. CITY OF SAN FRANCISCO: The city uses a text-based notification system, AlertSF, and encourages its Twitter followers to sign up for those alerts and AlertSF subscribers to use Twitter. More information is pushed onto Twitter, such as traffic and weather details. AlertSF is used solely for emergencies because officials do not want to clutter people’s cell phones with messages, Dudgeon said. The city also uses an outdoor public warning system.
  4. FEMA APP: With hurricane season continuing through November 30, the FEMA app is an essential tool to help your family weather the storm, nationwide. Receive weather alerts from the National Weather Service for up to five different locations anywhere in the United States. Learn what to do before, during and after emergencies with safety tips. This is a free app.
  5. MAKE AMERICA SAFER THROUGH SOCIAL MEDIA COMMUNITY: The Make America Safer through Social Media community, led by Hal Grieb of Plano, is collecting the best practices of the different social media tools available, DHS’ Vazquez said.Members of the network can engage in specific forums, contribute to blogs and wikis, post documents, share calendars, and bookmark content from the Internet. Members also have profiles that give details about their accreditations, association memberships, credentials, training, and areas of interest related to job activities, such as social media. “They have a level of trust that we, the government, can verify that the people there are also first responders and have a need to know information” related to emergency management, Vazquez said.“In many ways, it gives [first responders] a social collaboration tool similar to Facebook and LinkedIn,” he said, “but the difference is that this is a controlled environment.”
  6. PORT-AU-PRINCE, HAITI, 2010 EARTHQUAKE (2010): After the Haiti earthquake, hundreds of volunteers around the world, dubbed in the media as “digital humanitarians.” As part of the effort, the volunteers first completed the digital mapping of the country using satellite imagery. An open source interactive mapping solution called Ushahidi Platform was then used to map geotagged Twitter messages and other mappable content from hundreds of other online sources. Another successful venture during the Haiti crisis, the American Red Cross’ charity text message campaign, took advantage of smartphone and SMS messaging technology. The campaign raised more than $22 million for Haiti relief within only a few days of the earthquake, thereby demonstrating the power of mobile technology. The charity’s previous record for a text-based campaign was $400,000.
  7. QUEENLAND FLOODS (2010): Long lasting and intensive rainfalls over large areas of north eastern Australia during the wet season of 2010 led to large flooding in Queensland. Nearly seventy-eight per cent of the state of Queensland had been declared a disaster zone in this example of social media case studies in disaster response. The QPS used Social Media streams during the 2011 flood disaster mostly to get information and warnings out to their following community and the public. They wanted to act as a centralised clearing house for disaster-related information. The need for verified informations two significant boosts of “Likes” on Facebook. The first boost occurred in December 2010 and doubled in number. About 14,000 people followed the QPS Facebook account by the end of December 2010. The second more powerful boost occurred after the flash flooding events of Toowoomba and the Lockyer Valley on the 10th of January 2011, and at the beginning of the flooding of Brisbane on the 11th January. “Likes” of the QPS Facebook page increased from 14,000 to over 160,000
  8. TORONTO POLlCE SERVICE: The Toronto Police Service (TPS) has taken an aggressive approach to social media. By mid-2012, it had trained 300 staff to use networking tools such as Twitter, Facebook and blogs. One example of this strategy emerged when police were conducting a manhunt in a residential community. The suspect was regarded as armed and dangerous; as a precaution, some schools were locked down and homes secured. By following keywords and hashtags (a symbol used tomark keywords or topics), the TPS were able to monitor what the community was saying about the incident. In doing so, they were able to correct misinformation, dispel rumors and provide assurance that police were on the scene.
  9. U.S. GEOLOGICAL SURVEY: The U.S. Geological Survey is developing a prototype site that monitors Twitter feeds to provide scientists with real-time data about earthquakes in this example of social media case studies in disaster response. The goal of the Twitter Earthquake Detector effort is to demonstrate a way to rapidly detect earthquakes and provide an initial damage assessment. TED taps into the Twitter API and searches for keywords such as “earthquake.” It then pulls and aggregates the information, including photographs, to give USGS scientists a map based on the number of tweets coming from a geographic area. That information is useful because there is a time lag between an earthquake and its official verification.
  10. VIRGINIA DEPARTMENT OF EMERGENCY MANAGEMENT (VDEM): Launched an emergency management system — the Virginia Interoperability Picture for Emergency Response — that has transformed how it prepares for emergencies and responds to disasters. VIPER is a geospatial information system-based enterprise platform that integrates with numerous information systems and links with approximately 250 data feeds. It supplies a Web-based common operating picture and numerous analysis tools. Emergency commanders; first responders; and police, fire and government officials can tap into a single information resource to gain an accurate understanding of events.

Do these case studies convince you of the value of social media in disaster response. To help your understanding, here is an infographic of the ways that it is used.

15 eCommerce case studies show big results from small changes 0

Posted on September 04, 2017 by Rob Petersen

ecommerce case studies

eCommerce case studies show how regular audits and improvements to a website produce big results from seemingly small changes.

That’s because most of us now prefer to buy online, especially Millennials. And businesses that make the process easier, simpler and more seamless are going to see the benefits. Consider these facts:

  • 85% of customers start a purchase on one device and finish it on another. (Google)
  • 67% of Millennials and 56% of Gen Xers prefer to shop on online rather than in-store. (Big Commerce)
  • 51% of Americans prefer to shop online. (Big Commerce)

Just what happens?

Here are 15 eCommerce case studies that show big results from small changes.

  1. BANDAGES PLUS: Is an eCommerce site that sells compression therapy supplies, bandages, tapes, ready-made kits and more. Bandages Plus serves a unique audience specifically looking for their products. They segmented products into categories that included best sellers, high-margin items and others. The segmentation was reflected in their Paid Search ad campaigns which targeted ads by user groups. The improvements resulted in a 50% increase in both transactions and revenue.
  2. COMPANY FOLDER: Makes custom folders and wanted to remedy their online quote function. This was a vital step in their marketing funnel, so making the process as smooth as possible was essential to ultimately driving more sales for the business. They took a cumbersome single step process with lots of options and broke it up into a multi-step bite size process. Doing this resulted in a whopping 67.68% increase in total quotes.
  3. DIAMOND CANDLES: Is a company that features rings beneath the wax of its candles. By utilizing customer-contributed photos on its Facebook page, Diamond Candles upped conversion rates and attracted more than 290,000 new Facebook fans.
  4. DIVA: Is a fashion retail chain based in Australia with more than 160 stores worldwide. Slow load times and functional obstacles created challenges for conversions among eCommerce case studies. Site improvements were implemented such as: 1) Removing obstacles and diversions to the Shopping Cart when the user wanted to keep shopping, 2) speeding up the site via site enhancements and Google Page Speed Service and 3) improving social sharing and proof. The results was average revenue per visitor was up 92%
  5. EDIBLE ARRANGEMENTS: Offered customers a same-day delivery option but people weren’t taking advantage of the offer because they didn’t know about it. To educate customers about this option they significantly increased visibility with a large banner in an extremely prominent position on the homepage, just below the navigation bar and featured a countdown timer to the deadline for same day delivery. It was impossible to miss or misunderstand. What is the result of this simple countdown feature among our eCommerce case studies? An increase in same-day sales by 8%.
  6. ENVELOPES.COM: Wanted to see if they could “rekindle the flame” and land some sales from hot leads using target followups. So they tested out email sends at two alternate time lapses post cart abandonment; the first group sent the following morning at 11 am and the second group 48 hours post cart abandonment.  Although both did well, the emails sent 48 hours later delivered the best conversion rate and sales with: 1) An open rate of 38.0%, 2)  a click-through rate of 24.7% and 3) a conversion rate of 40.0%
  7. EXPRESS WATCHES: Debated whether to communicate a lowest price guarantee versus a stamp of authenticity on their website. They tested variants with both, each telling a different story about the clientele: bargain hunters vs aficionados. The results were pretty surprising. By labeling the site with a badge of authenticity, Express Watches saw an increase in online sales of 107%. A huge differential from the price based messaging, simply from a little seal of authenticity.
  8. HOUSEPLANS.NET: Is an eCommerce site that sells ready-designed house plans direct to consumers. The audit revealed some issues that could be addressed with a thorough link audit and cleanup. A Content Audit found opportunities to improve the site quality as a whole and clean up indexation in Google. That process involved pruning underperforming content on the site, which turned out to be close to 80% of all product pages. This resulted in a 434% increase in organic traffic revenue over the previous year.
  9. LILGADGETS HEADPHONES: Sold its headphones exclusively on Amazon. The idea was to offer parents a choice they didn’t previously have in the children headphones market — a simple and clean look with amazing sound and premium components. But to stand out and create a competitive advantage, Lilgadgets needed to build a brand, which meant developing a site of their own. They made sure to offer a custom checkout experience where customer could see where they were in the process and what was left to complete. The result was: 1) A 38.3% lift in peak conversions, 2) an average conversion rate of 8% and 3) conversions have risen despite advertising campaigns that have increased site traffic by 80%.
  10. MODERN COIN MART: The self-described “Modern Coin Superstore” added a simple trustmark to its eCommerce site to ease customers’ anxieties about the purchasing process. A tiny graphic produced monumental results among our eCommerce case studies, boosting sales conversions to 14%.
  11. PAPERSTONE: Is a small paper company that competes with large brand big box stores like Staples and Viking. With most people defaulting to the brands they know best, Paperstone needed to find a way to leverage their strengths against the competition; lower prices.
  12. RADICALGOLFCARTS.COM: Is an eCommerce store selling aftermarket golf cart parts and accessories. They overhauled their website with changes such as: 1) Fix a SSL Certificate Issue on the site, which caused some browsers to prompt users in the cart with a warning the site was susceptible to hackers, 2) use a Favicon, the little icon seen at the top of tabs and in browser bookmarks is the unsung hero on online branding and conversions, 3) increase the presence of Free Shipping on the site and 3) elevate the presence of Trust Factors in the Cart and Checkout. When the pieces came together, sales were up 66%,
  13. TOTAL HOME SUPPLY: Is an eCommerce site that specializes in selling products for private homes and businesses, such as air conditioners, heaters, fireplaces and appliances, as well as other home and business needs. There was no call tracking to determine where conversions were coming from, and lack of tracking made it hard to determine the full value of their ad campaigns. Call tracking was implemented to better understand conversion. The call tracked increased cost 9%, but revenue increased 199%.
  14. UNDERWATER AUDIO: Had a problem with visitors who were in the middle of their sales funnel, researching specific products but then dropping off at the comparison page. When they noticed this leak they decided to get to the bottom of it. The new version did away with the data tables, streamlined the text, and put everything above the fold. The redesigned page had an increase in online sales of 40.8%
  15. WINE ENTHUSIAST: Put content into play to earn trust with consumers. The company’s website features wine reviews, articles and videos to help build an audience. The content helped yield a 50% increase in monthly email opt-ins.

Do these eCommerce case studies convince you of the big results possible from small changes? Does your eCommerce business need to be examined to see you can improve?

Facebook Ads and Google Adwords: 9 key differences to know 0

Posted on August 28, 2017 by Rob Petersen

facebook ads and google adwords

Facebook Ads and Google Adwords account for 57% of all digital ad spend in the U.S. this year. And 74% of growth in all U.S. ad spend.

Facebook Ads and Google AdWords are both huge networks with massive reach. And they don’t require a particularly big investment by any business to prove if they produce results.

If your business advertises or plans to advertise on the internet, Facebook Ads and Google Adwords are going to be players in your media plan.

The best solution is to get experience with both. There are some areas where one does better or work differently than the other.

Here are 9 key differences to know between Facebook Ads and Google Adwords.

  1. REACH: Facebook has over 1.6 billion users, and Google has about 77% of global search volume. With over 180 billion Google searches per month, the potential reach of Google Adwords is far higher than that of Facebooks.
  2. TARGETING: Google doesn’t know people like Facebook does. Knowing what you Like, who you Like, who your friends and followers are and what you share has big advantages. On Facebook, you can choose the audience for your ads by using filters. They allow you to target your audience by demographic, interests, behavior and geography. Google Adwords, can trigger ads based search terms, affinities, topics of interest and geography. But Google can’t see what users “Like” or follow, nor can Google see data from their personal profile.
  3. AD CREATION: Facebook ads are created around what people like; Google Adwords around what they search: the Facebook ads creation process is different from AdWords. You target interests and behaviors with Facebook Ads. You target search phrases and needs on Google Adwords.
  4. COST PER CLICK (CPC): Facebook Ads on average cost less than Google Adwords. The average CPC on Google Adwords is between $0.35 to $5.00 with some industries like insurance as high as $54.17. With Facebook Ads, CPC’s are generally under $1.00 with retail industry averages at $0.45.
  5. CUSTOMER SUPPORT: Google Adwords is much more personal than Facebook Ads. Google Adwords has a support desk where a person can help you through the set up of your campaigns, explains resources, provide suggestions or act as sounding board. If your ads are having approval issues, their customer support people can tell you the reason. With Facebook Ads, although the dashboards are clear and easy to use, there is no personal support or interaction.
  6. BRANDING: Google Adwords has stronger branding opportunities. With AdWords, a click takes you to a company’s landing page, where branding, design and sales copy send a strong signal to the user. Google Adwords also has option to hype brand name in ads and use ad extensions to provide additional links to a website or callouts explaining other benefits to the brand that are not mentioned in the ads.
  7. SOCIAL PROOF: Facebook Ads own this area. On Facebook, you can see who Likes your ads, shares your ads and comments on your ads. Since 55% of consumers use Facebook to learn about brands the validation of others can be a very persuasive influence.
  8. ANALYTICS: Google Adwords is a more end-to-end solution. With Google Adwords, your ads can be linked through Google Analytics to determine the direct effect your advertising to desired action on your website and to understanding the consumer journey of your visitors to your website.
  9. ROI: As with any marketing strategy you’ll need to consider your return on investment. Google Adwords has a higher average conversion rate than Facebook ads. The average conversion rate on Google Adwords is 2.35%. On Facebook Ads, it is between 1-2%.  Since conversion rate is one of the strongest precursors  of ROI Google Adwords can be used to more precisely show ROI than Facebook ads.

Given the growth rate of Facebook Ads and Google Adwords, our advise for and digital advertiser is to get experience and understand the benefits of both for your business.

Do these key difference help explain Facebook Ads and Google Adwords to you? Does you need help determining how Facebook Ads and Google Adwords can produce results for your business?

 

 

 

9 surprisingly simple steps to social selling success 0

Posted on August 21, 2017 by Rob Petersen

social selling success

Social selling success is giving your target prospects information that they value, appreciate and remember so you distinguish yourself from your competition and gain their attention and trust.

Although rewards are great, most salespeople are still  in the dark about how to effective use of social media for sales.

  • Only 26% of salespeople say they how to use social media to sell.  (HubSpot)
  • 31% of reps incorporate social media into their sales process. (HubSpot)
  • 78% of reps who use social selling practices outsell their peers. (PeopleLinx)

Technology has changed but human nature hasn’t. Social selling success but the social before the sell but still requires the key skills most salespeople have been trained for:

  • Business Acumen
  • People Skills
  • Social Skills
  • Social Media Savvy

Here are 9 surprisingly simple steps to social selling success,

BUSINESS ACUMEN

1. IDENTIFY YOUR TARGETS: Social networks are also search engines. Start with some research. Go to Twitter, Facebook, LinkedIn, YouTube or any social network where customers hang out and explore names in the search box. Use it see the profiles of customers, prospects, industry leaders, companies, professional groups and events. Look at their number of followers, Likes, connections and members. Create a list of the people you believe would be in your best interest to track and follow.

2.BUILD YOUR AUDIENCE: Start following, Liking, connecting and joining. In very little time, you’ll have an audience. This is going to be one of your most important social media assets. You may even want to use a monitoring tool like HootSuite or TweetDeck to see what your audience is saying, what people say about you and what your most important customers, prospects or competitors. If you build an audience, a certain percentage is going to become customers.

PEOPLE SKILLS

3. PRESENT YOURSELF WELL: Fill out your profiles on social networks. Takes advantage of all the fields. Use photos that look professional and friendly. Tell your story in the allotted character so it is clear who you are, what you do and why people should find you interesting and like you. Almost everyone should be on Facebook, Twitter and LinkedIn – that includes lawyers, finance companies and pharmaceuticals.

4. JOIN IN THE CONVERSATION: According to a report published by Texas Tech University, brands who engage on social media channels enjoy higher loyalty from their customers. Every post you make on a social media platform is an opportunity for customers to convert. When you build a following, you’ll simultaneously have access to new customers, recent customers, and old customers. Not every interaction with your brand results in a conversion, but every positive interaction increases the likelihood of an eventual conversion.

SOCIAL SKILLS

5. GIVE VALUABLE INFORMATION AND ADVICE: Create posts that you want your followers to see. Provide information that shows why are you in business and how you serve people. Give advice that can solve problems. Use URL shorteners to link to articles. Include images and videos. 4X as many consumers would prefer to watch a video about a product than read about it. Identify messages on a specific topics with hashtags to increase reach and relevance. Don’t just post and walk away. If you do that, you are missing prime opportunities to engage with your audience and convert them when they respond or share to what you’ve written.

6. SHARE INFORMATION AND SUCCESSES OF OTHERS: Sharing can be just as effective as creating your own content in bringing value to others and growing and nourishing  relationships. 78% of people share information online because it lets them stay connected to people they may not otherwise stay in touch with. 68% share to give people a better sense of who they are and what they care about. 49% say sharing allows them to inform others of products they care about and potentially change opinions or encourage action. Since it’s relatively easy to pass along good information and advice from peers, get in the habit of doing it.

SOCIAL MEDIA SAVVY

7. BE IN THE RIGHT PLACE AT THE RIGHT TIME: If you’ve been following our advice, you probably already have a sense of when your audience is on their social network pages and when your content is shared. Tracking tools like HootSuite and TweetDeck, discussed earlier, show when your audience is most active. They can also be used to schedule your posts in advance for the days and times when your audience is most active. Below is an infographic from Contently showing what are the best days and times to post on social networks.

8. MEASURE AND MANAGE: See how you are progressing and what is creating business value. Avinash Kaushik of Google has an effective way to determine the business value of social media efforts called Conversation, Amplification and Applause. Simply put, Conversation is the # of conversions that come from your posts. Amplification is the rate that your content is shared and commented. Applause is how fast your audience is growing.. These categories are not mutually exclusive and the benefits range from awareness to sales.

9. KNOW WHEN TO TAKE IT OFFLINE: Most sales still do occur offline. By this time, you have reached key targets and gained their attention and trust, messaging tools are available of all social networks to reach out when the time is right. If you’ve done social selling right, you’ve distinguished yourself so your audience would be willing to engage with you and help you out.

Do the steps to social selling success seem simple enough to you. Do you need help taking your social selling success to the level it should be at.

social selling success - infographic

  • About

    BarnRaisers builds brands with proven relationship principles and ROI. We are a full service digital marketing agency. Our expertise is strategy, search and data-driven results.



↑ Top