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30 revealing facts on Facebook posts with higher engagement 0

Posted on January 15, 2018 by Rob Petersen

Facebook posts

Last week Mark Zuckerberg announced a major overhaul of Facebook’s News Feed algorithm that would prioritize Facebook posts to favor content from friends and families over publishers and brands.  Facebook said Facebook posts with “meaningful social interactions” would receive priority over “relevant content.”

Why did Facebook make this change?

  • Is Facebook trying to give engagement, a key Facebook metric, real legitimacy?
  • Are there too many spammy business posts?
  • Is there too much fake news on Facebook?
  • Should people who work at creating posts that get interactions be rewarded?
  • Organic reach of Facebook posts is 1% currently. Is any of this going to matter?

The change has people and businesses wondering.

To guide your content, here are 30 revealing facts on Facebook posts that get higher engagement and interaction.

  1. 1,000-3,000 word article used as links get the most interaction (Buzzsumo)
  2. 6X more interaction with directly embedded video vs YouTube videos (Buzzsumo)
  3. 300% more Facebook Live videos are watched compared to prerecorded videos (Sprout Social)
  4. 135% more reach for Facebook posts with video than posts with an image (Sprout Social)
  5. 100% increase in shares for Facebook posts with a video in 2015 (Sprout Social)
  6. 100% increase in comments when asking a question at the end of a post as opposed to the middle of the post (Jeff Bullas)
  7. 93% of the most engaging posts on Facebook contain photos (Fast Company)
  8. 87% greater interaction rate for Facebook posts with an image over plain-text posts (Sprout Social)
  9. 85% of people watch Facebook videos without sound (Sprout Social)
  10. 83% of parents are friends with their children on Facebook (Brandwatch)
  11. 53% more likes, 104% more comments and 84% more click throughs on posts with links than text-based posts (KISSmetrics)
  12. 78% of Facebook ad revenue comes from mobile ads (Brandwatch)
  13. 75% increase in video post per Facebook user in 2015 (Sprout Social)
  14. 75% of brands will pay to promote posts on Facebook (Brandwatch)
  15. 60% more engagement with shorter posts (Jeff Bullas)
  16. 49% of users like a Facebook page to support a brand they like (Brandwatch)
  17. 47% of Facebook users only access the platform through mobile (Brandwatch)
  18. 41% of people Like a Facebook Business page to receive regular updates from that brand (Jeff Bullas)
  19. 40% of users don’t like any brand pages – meaning paid Facebook ads are the only way to reach them (Brandwatch)
  20. 35% of Facebook users choose social media as their top choice for customer service (Sprout Social)
  21. 35% of people like a Facebook page to compete in a contest (Jeff Bullas)
  22. 33% of people go to a competitor if they are ignored by a brand on social media (Sprout Social)
  23. 32% more engagement from Facebook posts on weekends (KISSmetrics)
  24. 23% more engagement for post with images on Instagram (Buffer Social)
  25.  22% of the internet time Americans spend on mobile devices is taken up by Facebook; this compares to 11% on Google search and YouTube combined (Brandwatch)
  26. 19% of all mobile ad spend worldwide in 2015 was on Facebook (Brandwatch)
  27. Only 3% of content is videos, yet they have the highest engagement (Brandwatch)
  28. Average click-through rate for a Facebook ad is 0.9% (Brandwatch)
  29. If a call-to-action (CTA) button is added, it can lift click-through rate by 2.85 times (Brandwatch)
  30. Posts published on Thursday and Friday receive the highest engagement (Brandwatch)

Do they facts help you to think about how you can createFacebook posts with more engagement and interaction? Does your business need some guidance with its social media content?

10 best social analytics tools for 2018 0

Posted on January 08, 2018 by Rob Petersen

social analytics

Social analytics refers to the collection, analysis and interpretation of online data to show how users interact  with an organization, company or brand. Over the last decade, social analytics has become a primary form of business intelligence, used to identify, predict, and respond to consumer behavior.

Any organization interested in social analytics is going to need a good social analytics tools. There is so much content and so may social sites to account for.

Most social analytics tools work by crawling sites continuously and indexing them. Once they sites are indexed, they can then be searched. Most tools use queries, or search strings, that the user writes to find mentions of specific words and phrases on those pages.

What are the best ones? Why?

Here is our list of the top 10 social analytics tools for 2018.

Social Analytics - Brandwatch

BRANDWATCH: Has an interface designed to let the data gathering and analysis shine through. The tool’s coverage includes news sites, forums, blogs, and social networks like Twitter and Facebook. You can then search social media data for terms they are researching, before using categorization, sentiment analysis, charting, and other analytic features that will give you further insight. It also allow users to engage with target communities, responding to, assigning workflow, as well as handling social media mentions.

Social Analytics - Buzzlogic

BUZZLOGIX: Is very intuitive and renders a user interface that is simple and quick to set up and use. The ability to monitor various streams from a number of social media platforms all in one place, with accompanying statistics presented in a clear, visual format is great, and makes analyzing campaign results easy. Buzzlogix allows customization and is always improving features. The founding team pays attention to any feedback on Twitter and Facebook. Buzzlogix is a smart and simple, all-in-one social media management, monitoring and engagement platform.

Social Analytics - Visible Intelligence

CISION/VISIBLE INTELLIGENCE: Cision operates Visible Intelligence, a social media platform designed to deliver marketing ROI and smarter customer insights. Cision is in it to win in social analytics. In 2014, Cision, acquired Visible Technologies, a worldwide market leader in social media listening and analytics, In the same year, Cision and Vocus merged. In 2015, Cision acquired Viralheat, a top social media engagement platform. And, in 2016, Csion acquired PR Newswire. While ii might Cision is a company on a mission to buy as many social analytics companies  as they can, they are focused on developing the best social analytics software so it is “best in class” whether it is used for analysis, marketing or PR. Their history also shows how big and far reaching the social analytics business is and will be in the future.

Social Analytics - Digimind

DIGIMIND: Is a social media intelligence software platform for brands and agencies to facilitate insight-driven digital transformation. Key features include social media monitoring, keyword monitoring, reputation management and reporting and analysis. The Digimind platform tracks both earned and owned media. Digimind has managed to create a product that is incredibly powerful and at the same time incredibly simple to use.

Social Analytics - Keyhole

KEYHOLE: Tracks real-time social media and historical data. What is different about Keyhole is they break their data by URLs, hashtags, keywords, Klout scores and @usernames on Twitter and Instagram. Because hashtags and usernames have a unique importance in social media, Keyhole is a particularly effective social analytics tools for quickly getting to hot topics and influencers. Keyhole is the only social analytics tool in our list that offers a free service, without a trial sign up, to give people the opportunity to sample how they work. We hope they stay that way.

Social Analytics - Meltwater

MELTWATER: Has historically been known as a journalist database (aka Influencers) that makes it quick and easy to find and send content to relevant writers that may be interested in your material. You can search for journalists by topics they’ve written about and easily add them into categorized lists. You can personalize and send a message in a matter of minutes. The user interface is also clean and intuitive. Meltwater has recently expanded the scope and scale of their social universe and is making a decided effort to take on bigger players, particularly Cision. We look forward to seeing how this plays out.

Social Analytics -Nuvi

NUVI: Is able to track hashtags, influencers, and key words across various social networks. NUVI can also compare monitors side by side, which is helpful when comparing brands and topics. To execute comparisons, NUVI graphs out all activity during any time frame you select, which allows you to see trends and peak activity. The social stream is very unique and in real-time. So as mentions occur, you can see them pop up immediately. Many users of this service believe the customer support from their reps has been exemplary.

Social Analytics - Salesforce Social Studio

SALESFORCE SOCIAL STUDIO: Is a product under the Salesforce Marketing Cloud that deals with offering effective social media marketing solutions. Social Studio enables global collaboration, letting you organize teams quickly and easily around campaigns, events, and regions on the right social platforms. Social Studio offers a module called Analyze which provides pre-built reporting and dashboard templates for social listening use cases. Other key features include: global collaboration, ROI tracking, analytics module, content calendar, and quick workflow management.

Social Analytics - Simply Measured

SIMPLY MEASURED: Is able to consolidate metrics into a single, easy-to-use reporting dashboard. The aesthetics behind the reporting also make things easier to digest when sharing metrics across the organization. Results are presented in a easy to understand way and look nice enough to present directly to clients without reformatting. Simply Measure was acquired by Sprout Social in 2017.

Social Analytics - Synthesio

SYNTHESIO: When it comes to complete social content analysis and reporting from one centralized management hub, large enterprises with the money to spend can’t do better than Synthesio. It is a high-end tool that cleans data with the help of humans. It is aimed at organizations that are looking for structured data in a clean manner and in a way that the data is useful to them. It also offers a customized dashboard and helps businesses in keeping track of things according to their needs. Synthesio sets up its software as per your requirements and human monitoring is done at the backhand. Synthesio acquired Social Karma in 2017.

A good social analytics tool is going to require an investments, training on use and on-going customer support. We can tell from out experiences.

Do one of these social analytics seem right for your business?

 

 

 

23 ecommerce facts about this holiday season 0

Posted on December 25, 2017 by Rob Petersen

ecommerce facts

Ecommerce facts about this holiday indicate 2017 is going to be the greatest year ever for e-commerce gift giving and in some very important ways.

Because more than just the big numbers, ecommerce facts about this holiday season indicate more people now believe the benefits of shopping online are better than offline. They are proving it with their spending. And this is a trend likely to change holiday buying behaviors for many more years to come.

Here are 23 ecommerce facts about this holiday season.

  1. $107.4 billion is expected from ecommerce sales this holiday season (+14% vs year ago) (Forbes)
  2. $6.6 billion from Cyber Monday (+17% vs year ago) (Forbes)
  3. 3 hours on Cyber Monday (from 8 PM to 11 PM) account for more sales than the entire rest of the day (Forbes)
  4. For the 1st time, Cyber Monday sales are greater online than offline (Forbes)
  5. $5.0 billion from Black Friday (+16% vs year ago) (Forbes)
  6. 88% of people plan to spend money on Facebook marketing this season (Paradox Labs)
  7. 82% of people prefer delivery through shipping during the holiday (Ecommerce Nation)
  8. 81% of respondents reported free shipping as a primary motivator for doing more of their shopping online (Walker Sands)
  9. 80% of all transaction to occur from the 100 largest U.S. web retailers (Adobe)
  10. 78% of online shoppers want more images from ecommerce sites (Big Commerce)
  11. 75% for retailers in the probability of converting a desktop or laptop shopper during the holiday season (Deloitte)
  12. 66% of frequent online shoppers have used Amazon Prime in the past year (Walker Sands)
  13. 60% of all online sales are from Amazon this holiday season compared to 50% last year (Cuker)
  14. 59% of converting a smartphone shopper to purchaser for a retailer (Deloitte)
  15. 55% of ecommerce transactions on Thanksgiving and Black Friday were captured by Amazon (Bloomberg)
  16. 54% of visits to ecommerce sites from mobile this holiday (smartphone + tablets). This is the 1st holiday season where more ecommerce sales have come from mobile rather than desktop  (Forbes)
  17. 51% of holiday budgets are planned to spent online, compared with 42% in-store (Deloitte)
  18. 51% of Americans think shopping online is the best way to shop, with 49% preferring shopping in-store (Big Commerce)
  19. 51% of Millennials would be likely to make a purchase over social media; 36% of Gen Xers would be likely to make a purchase over social media; 14% of Baby Boomers would be likely to make a purchase over social media  and 3% of seniors would be likely to make a purchase over social media (Big Commerce)
  20. 48% of online shoppers have bought or spent more than planned when shopping online (Big Commerce)
  21. 40% anticipate using a retailer’s app on their smartphone (Deloitte)
  22. At 28% (-3% vs. last year), department stores placed a distant third behind the Internet and mass merchants as a shopping destination (Deloitte)
  23. 23% are influenced by social media recommendations (Big Commerce)

Do these ecommerce facts give you a good idea of people’s buying behaviors this holiday season. Is your business ready to take advantage of the opportunities in ecommerce for next year.

Do awareness months and days work? 6 best practices 0

Posted on December 18, 2017 by Rob Petersen

awareness months

Awareness months and days continue to grow each year because health awareness continues to grow.

The United States has almost 200 official awareness months and days. And that’s not counting all the unofficial ones. Here is a list of just the major months.

Like a birthday or anniversary, having a time set aside during the calendar year gives some assurance a topic will receive attention. Awareness months are a way for organization to stake a claim and establish “we’re here.”

Do awareness months and days work?

Here are 6 best practices for awareness months and days.

  1. DEFINE SUCCESS: National Breast Cancer Awareness Month raises an estimated $6 billion dollars a year. The ALS Association raised $115 million in one month with the Ice Bucket Challenge and helped scientists discover a new gene tied to ALS. Hearing Awareness Month is for the over 36 million American adults have some degree of hearing loss. The goal is to get them to have their hearing checked at an audiologist. Whatever your vision of success is, make sure you have established goals. And take a strategic approach to how you get there. Is it a big win? Or a series of small victories that add up?
  2. MAKE IT EASY TO PARTICIPATE: October is National Cyber Security Awareness Month from the Department of Homeland Security. They promote weekly education, a slogan (Stop. Think. Connect) and simple ways to participate with 10 best practices. They are: 1) Surf Only on Secure Connection, 2) make smarter passwords, 3) stay up to date on updates, 4) set up authentication, 5) utilize technology, 6) know fact from fiction, 7) don’t open sketchy files, 8) log out of everything, 9) back up information and 10) talk to your family. This are simple way to raise awareness and get involved.
  3. BE EXPLICIT ABOUT ACTIONS: Don’t assume an awareness month is going to create any actions unless you tell people exactly what you expect them to do. One of the reasons the Ice Bucket Challenge was such a success was the ALS Association was very explicit about what they wanted people to do by telling people: How do I participate in the ALS Ice Bucket Challenge?
    1. ACCEPT: Accept the challenge;
    2. RECORD: Take a video of yourself dumping a bucket of ice water over your head to increase awareness of ALS;
    3. UPLOAD: Upload your video to social media, tagging/challenging at least three of your friends;
    4. GIVE: Make a donation to support the ALS community.
  4. SECURE PARTNERS: Long standing awareness months can’t make it without partners. The National Breast Cancer Foundation, for example, actively solicits partners on an on-going basis by letting them know: 1) About NBCF, 2) our programs and 3) how you can help. The latter shows way individuals to corporate partners can get involved
  5. CREATE TOOLKITS: Healthfinder.gov provides toolkits for several National Health Observances. The toolkits provide resources for organizations like schools, healthcare providers, health departments, and more to raise awareness about critical public health issues, like the importance of early detection of breast cancer. Whether you have government resources or you’re doing it on your own, materials that can be given out to educate and instruct are a requirement.
  6. THINK INTO THE FUTURE: Awareness months are created for the long term. They require human capital, financial resources, support for many sources and measurement. As a result, you should be clear about what success looks like and how you apply learning to the next year.

If your organization is up for the task, awareness months can be an important annual addition to business planning. Do these best practices show you how awareness months work?

10 myths about Instagram for business (Infographic) 0

Posted on December 10, 2017 by Lucy Benton

Instagram for business myths

Over 2 million businesses use Instagram for business.

Known for photo sharing and fueled by the popularity of Instagram Stories, roughly six-in-ten online adults ages 18-29 (59%) use Instagram, nearly double the share among 30- to 49-year-olds (33%) and more than seven times the share among those 65 and older (8%) according to Pew Research.

Instagram is largely made up of urban, youthful demographics, with a significant skew toward women. Ben & Jerry’s Ice Cream, reached 9.8 million people in the U.S. aged 18 to 35 in eight days according to Business Intelligence.

Here are 1o myths about Instagram for business.

  1. Instagram is not for service-based businesses.
  2. Only professional photos should be used.
  3. Follow others to be followed.
  4. I don’t need a strategy for Instagram.
  5. Marketing results are not measurable.
  6. You don’t get leads from Instagram.
  7. Posting once a week is an effective strategy.
  8. A lot of images produces engagement.
  9. Small accounts cannot reach target audiences.
  10. Only businesses with a huge base of followers can make money.

Scroll down the infographic to learn why these myths are not realities about Instagram for business.

instagram for business

Instagram marketing is still a fairly new concept for brands and many businesses overlook its full potential. The reason for that might be the most common myths that stop businesses from using Instagram for marketing are not really realities at all.

Despite the fact that Instagram is now being used by 48.8% of brands  many businesses have yet to implement an Instagram marketing strategy. Unfortunately, there are still many myths that have created hesitation among businesses when it comes to using Instagram for marketing purposes.

Is your business one of these businesses? Do the explanations for these myth convince you of the the business building potential of Instragram? Does your brand need help with Instagram for business?

Lucy Benton - Facebook Ad Designs

Lucy Benton is a website content writer living in New South Wales, Australia.

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    BarnRaisers builds brands with proven relationship principles and ROI. We are a full service digital marketing agency. Our expertise is strategy, search and data-driven results.



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