5 social analytics benefits that help build any business 0

Posted on February 19, 2018 by Rob Petersen

social analytics benefits

If you can’t measure it, you can’t manage it. – Peter Drucker

Social Analytics benefits any company by helping them better measure and manage their business. Social Analytics benefits come in the form of competitive intelligence, targeting, customer support, predicting behaviors and course correction. They help build any business.

Social analytics is the collection and analysis of statistical, digital data on how users interface with an organization, particularly online. It is an analysis of the tweets, blogs and other postings on the social web, with a focus on a particular subject area.

This does not negate the importance of traditional research, where focus groups give you a private view on possibly sensitive topics or a questionnaire is filled out by 500 people in a designated age group or profession. Social analytics provide access to data and conversations about a topic or subject occurring right now and the opportunity to listen, learn, filter, measure and put them to use for business benefits.

Why is this relevant? Here are 5 social analytics benefits that help any business.

COMPETITIVE INTELLIGENCE: Is collecting and analyzing actionable information about competitorand the marketplace to form a business strategy. Its aim is to learn everything there is to know about the competitive environment to make the best possible decisions. Here’s what can be accessed through social media.

TARGETING: Every effective audience profile starts with a fundamental understanding of who your audience is. There is an incredible amount of information about your ideal customers in social media. Social analytics helps you identify and target them to find them. For example:

CUSTOMER SERVICE: Social media is one of the most effective channels for customer support in today’s digital world. Whether they have questions, complaints, or compliments, people are increasingly using social to connect with businesses.  Here’s are some of the finding social analytics reveal:

PREDICTING BEHAVIORS: Given this enormous volume of social media data, Social analytics benefits business using data, statistical algorithms and machine learning techniques to identify the likelihood of future outcomes based on historical data. Here’s how it’s working:

  • 70% of executives consider predictive intelligence the most critical data insight
  • Facebook accounts for 53.1% of social logins made by consumers to sign into the apps and websites of publishers and brands
  • On average, businesses are only analyzing 12% of their data, leaving a lot of untapped opportunities and critical insights
  • 29% of patients viewing health information through social media are viewing other patients’ experiences with their disease

COURSE CORRECTION: Even the best business strategy can require connection. Social analytics benefits business by connecting the dots from what people say, do, act and are likely to behave in the future. Here’s how it can help overcome challenges you may be facing.

  • When social media is part of their buyer’s journey, customers tend to convert at a 129% higher rate, and they are four times as likely to spend significantly more than those without a social component
  • 80% of CEOs say that mobile technology and analytics are key to their strategy
  • 72% of business leaders say that their organizations will be susceptible to threats from digital market disruptions in the next three years
  • 69% of organizations that have used an external partner to gain better data insight report positive results from that decision

Are these social analytics benefits useful for your business? Do the facts help? Are you ready to get get started?

10 best social analytics tools for 2018 0

Posted on January 08, 2018 by Rob Petersen

social analytics

Social analytics refers to the collection, analysis and interpretation of online data to show how users interact  with an organization, company or brand. Over the last decade, social analytics has become a primary form of business intelligence, used to identify, predict, and respond to consumer behavior.

Any organization interested in social analytics is going to need a good social analytics tools. There is so much content and so may social sites to account for.

Most social analytics tools work by crawling sites continuously and indexing them. Once they sites are indexed, they can then be searched. Most tools use queries, or search strings, that the user writes to find mentions of specific words and phrases on those pages.

What are the best ones? Why?

Here is our list of the top 10 social analytics tools for 2018.

Social Analytics - Brandwatch

BRANDWATCH: Has an interface designed to let the data gathering and analysis shine through. The tool’s coverage includes news sites, forums, blogs, and social networks like Twitter and Facebook. You can then search social media data for terms they are researching, before using categorization, sentiment analysis, charting, and other analytic features that will give you further insight. It also allow users to engage with target communities, responding to, assigning workflow, as well as handling social media mentions.

Social Analytics - Buzzlogic

BUZZLOGIX: Is very intuitive and renders a user interface that is simple and quick to set up and use. The ability to monitor various streams from a number of social media platforms all in one place, with accompanying statistics presented in a clear, visual format is great, and makes analyzing campaign results easy. Buzzlogix allows customization and is always improving features. The founding team pays attention to any feedback on Twitter and Facebook. Buzzlogix is a smart and simple, all-in-one social media management, monitoring and engagement platform.

Social Analytics - Visible Intelligence

CISION/VISIBLE INTELLIGENCE: Cision operates Visible Intelligence, a social media platform designed to deliver marketing ROI and smarter customer insights. Cision is in it to win in social analytics. In 2014, Cision, acquired Visible Technologies, a worldwide market leader in social media listening and analytics, In the same year, Cision and Vocus merged. In 2015, Cision acquired Viralheat, a top social media engagement platform. And, in 2016, Csion acquired PR Newswire. While ii might Cision is a company on a mission to buy as many social analytics companies  as they can, they are focused on developing the best social analytics software so it is “best in class” whether it is used for analysis, marketing or PR. Their history also shows how big and far reaching the social analytics business is and will be in the future.

Social Analytics - Digimind

DIGIMIND: Is a social media intelligence software platform for brands and agencies to facilitate insight-driven digital transformation. Key features include social media monitoring, keyword monitoring, reputation management and reporting and analysis. The Digimind platform tracks both earned and owned media. Digimind has managed to create a product that is incredibly powerful and at the same time incredibly simple to use.

Social Analytics - Keyhole

KEYHOLE: Tracks real-time social media and historical data. What is different about Keyhole is they break their data by URLs, hashtags, keywords, Klout scores and @usernames on Twitter and Instagram. Because hashtags and usernames have a unique importance in social media, Keyhole is a particularly effective social analytics tools for quickly getting to hot topics and influencers. Keyhole is the only social analytics tool in our list that offers a free service, without a trial sign up, to give people the opportunity to sample how they work. We hope they stay that way.

Social Analytics - Meltwater

MELTWATER: Has historically been known as a journalist database (aka Influencers) that makes it quick and easy to find and send content to relevant writers that may be interested in your material. You can search for journalists by topics they’ve written about and easily add them into categorized lists. You can personalize and send a message in a matter of minutes. The user interface is also clean and intuitive. Meltwater has recently expanded the scope and scale of their social universe and is making a decided effort to take on bigger players, particularly Cision. We look forward to seeing how this plays out.

Social Analytics -Nuvi

NUVI: Is able to track hashtags, influencers, and key words across various social networks. NUVI can also compare monitors side by side, which is helpful when comparing brands and topics. To execute comparisons, NUVI graphs out all activity during any time frame you select, which allows you to see trends and peak activity. The social stream is very unique and in real-time. So as mentions occur, you can see them pop up immediately. Many users of this service believe the customer support from their reps has been exemplary.

Social Analytics - Salesforce Social Studio

SALESFORCE SOCIAL STUDIO: Is a product under the Salesforce Marketing Cloud that deals with offering effective social media marketing solutions. Social Studio enables global collaboration, letting you organize teams quickly and easily around campaigns, events, and regions on the right social platforms. Social Studio offers a module called Analyze which provides pre-built reporting and dashboard templates for social listening use cases. Other key features include: global collaboration, ROI tracking, analytics module, content calendar, and quick workflow management.

Social Analytics - Simply Measured

SIMPLY MEASURED: Is able to consolidate metrics into a single, easy-to-use reporting dashboard. The aesthetics behind the reporting also make things easier to digest when sharing metrics across the organization. Results are presented in a easy to understand way and look nice enough to present directly to clients without reformatting. Simply Measure was acquired by Sprout Social in 2017.

Social Analytics - Synthesio

SYNTHESIO: When it comes to complete social content analysis and reporting from one centralized management hub, large enterprises with the money to spend can’t do better than Synthesio. It is a high-end tool that cleans data with the help of humans. It is aimed at organizations that are looking for structured data in a clean manner and in a way that the data is useful to them. It also offers a customized dashboard and helps businesses in keeping track of things according to their needs. Synthesio sets up its software as per your requirements and human monitoring is done at the backhand. Synthesio acquired Social Karma in 2017.

A good social analytics tool is going to require an investments, training on use and on-going customer support. We can tell from out experiences.

Do one of these social analytics seem right for your business?




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