Social analytics refers to the collection, analysis and interpretation of online data to show how users interact with an organization, company or brand. Over the last decade, social analytics has become a primary form of business intelligence, used to identify, predict, and respond to consumer behavior.
Any organization interested in social analytics is going to need a good social analytics tools. There is so much content and so may social sites to account for.
Most social analytics tools work by crawling sites continuously and indexing them. Once they sites are indexed, they can then be searched. Most tools use queries, or search strings, that the user writes to find mentions of specific words and phrases on those pages.
What are the best ones? Why?
Here is our list of the top 10 social analytics tools for 2018.
BRANDWATCH: Has an interface designed to let the data gathering and analysis shine through. The tool’s coverage includes news sites, forums, blogs, and social networks like Twitter and Facebook. You can then search social media data for terms they are researching, before using categorization, sentiment analysis, charting, and other analytic features that will give you further insight. It also allow users to engage with target communities, responding to, assigning workflow, as well as handling social media mentions.
BUZZLOGIX: Is very intuitive and renders a user interface that is simple and quick to set up and use. The ability to monitor various streams from a number of social media platforms all in one place, with accompanying statistics presented in a clear, visual format is great, and makes analyzing campaign results easy. Buzzlogix allows customization and is always improving features. The founding team pays attention to any feedback on Twitter and Facebook. Buzzlogix is a smart and simple, all-in-one social media management, monitoring and engagement platform.
CISION/VISIBLE INTELLIGENCE: Cision operates Visible Intelligence, a social media platform designed to deliver marketing ROI and smarter customer insights. Cision is in it to win in social analytics. In 2014, Cision, acquired Visible Technologies, a worldwide market leader in social media listening and analytics, In the same year, Cision and Vocus merged. In 2015, Cision acquired Viralheat, a top social media engagement platform. And, in 2016, Csion acquired PR Newswire. While ii might Cision is a company on a mission to buy as many social analytics companies as they can, they are focused on developing the best social analytics software so it is “best in class” whether it is used for analysis, marketing or PR. Their history also shows how big and far reaching the social analytics business is and will be in the future.
DIGIMIND: Is a social media intelligence software platform for brands and agencies to facilitate insight-driven digital transformation. Key features include social media monitoring, keyword monitoring, reputation management and reporting and analysis. The Digimind platform tracks both earned and owned media. Digimind has managed to create a product that is incredibly powerful and at the same time incredibly simple to use.
KEYHOLE: Tracks real-time social media and historical data. What is different about Keyhole is they break their data by URLs, hashtags, keywords, Klout scores and @usernames on Twitter and Instagram. Because hashtags and usernames have a unique importance in social media, Keyhole is a particularly effective social analytics tools for quickly getting to hot topics and influencers. Keyhole is the only social analytics tool in our list that offers a free service, without a trial sign up, to give people the opportunity to sample how they work. We hope they stay that way.
MELTWATER: Has historically been known as a journalist database (aka Influencers) that makes it quick and easy to find and send content to relevant writers that may be interested in your material. You can search for journalists by topics they’ve written about and easily add them into categorized lists. You can personalize and send a message in a matter of minutes. The user interface is also clean and intuitive. Meltwater has recently expanded the scope and scale of their social universe and is making a decided effort to take on bigger players, particularly Cision. We look forward to seeing how this plays out.
NUVI: Is able to track hashtags, influencers, and key words across various social networks. NUVI can also compare monitors side by side, which is helpful when comparing brands and topics. To execute comparisons, NUVI graphs out all activity during any time frame you select, which allows you to see trends and peak activity. The social stream is very unique and in real-time. So as mentions occur, you can see them pop up immediately. Many users of this service believe the customer support from their reps has been exemplary.
SALESFORCE SOCIAL STUDIO: Is a product under the Salesforce Marketing Cloud that deals with offering effective social media marketing solutions. Social Studio enables global collaboration, letting you organize teams quickly and easily around campaigns, events, and regions on the right social platforms. Social Studio offers a module called Analyze which provides pre-built reporting and dashboard templates for social listening use cases. Other key features include: global collaboration, ROI tracking, analytics module, content calendar, and quick workflow management.
SIMPLY MEASURED: Is able to consolidate metrics into a single, easy-to-use reporting dashboard. The aesthetics behind the reporting also make things easier to digest when sharing metrics across the organization. Results are presented in a easy to understand way and look nice enough to present directly to clients without reformatting. Simply Measure was acquired by Sprout Social in 2017.
SYNTHESIO: When it comes to complete social content analysis and reporting from one centralized management hub, large enterprises with the money to spend can’t do better than Synthesio. It is a high-end tool that cleans data with the help of humans. It is aimed at organizations that are looking for structured data in a clean manner and in a way that the data is useful to them. It also offers a customized dashboard and helps businesses in keeping track of things according to their needs. Synthesio sets up its software as per your requirements and human monitoring is done at the backhand. Synthesio acquired Social Karma in 2017.
A good social analytics tool is going to require an investments, training on use and on-going customer support. We can tell from out experiences.
Do one of these social analytics seem right for your business?