Let’s kick off with a simple question before getting into the benefits of landing pages.
Why do people go online?
In most cases, it’s because they need something. It could be a service, a product, information, entertainment, or a distraction.
But there’s a lot of information posted online daily.
Worse of all?
Consumer attention spans keep decreasing.
How do you ensure customers who are seeking a service or product you offer see your page?
How do you capture and engage your target audience when they visit the online world?
Offer them customized solutions that meet their unique needs using landing pages.
But what are landing pages?
Let’s find out.
Landing Pages: Definition
Landing pages are the pages your visitors land on after clicking on a link in your email, ad, or post. They are standalone pages that direct your audience’s attention to one objective and with the sole purpose of getting them to take the next action.
For example, getting them to download your ebook, redeem a free trial, sign-up for your webinar, etc.
In essence, creating a landing page enables you to target your audience, give them something valuable, and convert them into leads.
But what are the benefits of landing pages?
Find out below:
Benefits of Landing Pages
Before we can get to the benefits of landing pages, let’s find out what makes them effective.
High converting landing pages do not have distractions and help visitors focus on the services or products offered.
They provide better user experience and boost your pages traffic as well conversions.
A landing page designer should keep in mind each element of users and a certificate in user experience management is a great add-on in his career. A landing page designer knows each aspect of a better user experience and he creates the landing pages as per them for better conversions.
They help convey all of the information your audience needs to decide in a summarized and to-the-point way.
They also feature other components, including
- Unique and memorable domain name
- Captivating headlines
- Great videos or images
- Clear descriptions offering value
- Social proof or trust indicators like statistics, reviews, testimonials, etc.
- Lead forms
Well, now that you know what and how to create them, the following are benefits of landing pages you need to know:
Generate More Leads
The first main benefit of landing pages is that they give you access and consent to contact those interested in what you offer and turn them into customers.
For example, a live shop landing page of eCommerce stores can increase instant online sales.
They represent the very beginning of your conversion funnel and your first point of contact with the audience.
However, for you to generate quality leads, you need landing pages optimized with specific information related to the offer. You can consult with a professional SEO expert to optimize your website landing pages for better results. This means ensuring your landing pages direct visitors to more information pertaining to the call-to-action that led them to click.
Improve Search Engine Optimization (SEO)
Why do we optimize websites?
To increase organic traffic.
Now, what if you used the same approach for your landing pages?
This way, you have the answers to questions your target audience asks online.
And if they find the answers using your landing page, they may become your subscribers, downloaders, or buyers.
You can integrate your landing pages with a CRM tool for better data management and access for decision-makers. The CRM process can help your business strategy makers.
But how can you optimize your landing pages?
Start with an audit of your current landing pages. You can follow best lead generation tips to get qualified leads through landing pages such as putting the right CTAs, keeping customer convince in priority, etc.
Then hire a content marketing expert to help you leverage the full benefits of landing pages. They can help you target relevant keywords, create quality content, and build backlinks.
Fuel Content Strategies
Landing pages are powerful additions to your content arsenal.
You can easily share them via social media, make them the focus of your sales email campaigns, link to them in your ads, or use them to get found through organic search.
They can help you gain thought leadership and grow credibility.
However, you need to create great descriptions of the products or services on offer for this to happen.
- Detail what the product or service does and how the audience can benefit from it.
- Don’t stuff keywords, but instead ensure the text provides value and is easy to understand.
- Add images, infographics or videos that help explain your offer better.
- Have relevant content and update it regularly.
- Link to authoritative sites.
- Have testimonials describing how people who’ve used your offer benefited.
Boost Paid Search Campaigns
The success of your paid search campaigns depends on the click-through rates you get.
And guess what?
Landing pages can influence your click-through rate.
By creating landing pages for your ad campaigns, you can get people who click on your ad directed to a page detailing all they need to know about the offer. Doing this then increases the likelihood of those visiting the page acting on your call-to-action.
However, to maximize the benefits of landing pages that boost your paid search campaigns, you need to choose page builders that allow you to optimize and run ongoing tests. This way, you can A/B test and optimize variations of your ad landing pages for better performance.
Access Data and Insights
Access to valuable data and insights is one of the biggest benefits of landing pages. You can collect emails of your visitors through email base access to your data.
Tracking them enables you to know which topics interest your audience most, what channels bring in quality leads, and which campaigns perform better. A/B testing your pages also tells you what design elements lead to more conversions.
Forms you have on your landing pages give you more information about your audience’s challenges, preferred consultation times, demographics, etc.
Boost Website Speed
Website landing pages are core components of a website; they should optimize to get better results such as better website speed.
As we know a good website should load in 3 seconds or less to keep visitors happy – and you’ll find it helps SEO rankings in Google as well. You can leverage the content delivery network, media compression tools and optimize your website to fast load.
The best SERP rank tracker can help to understand that fast-loading websites are in top ranking and trending websites.
Ready to Leverage the Full Benefits of Landing Pages?
It’s an amateur blogging mistake to not use landing pages to support your business goals?
As you’ve noted from the benefits of landing pages listed above, creating them can help you support your business goals. They can help you get new customers, promote products, boost sales, and so much more. Do you need help creating landing pages that help you achieve your business goals? Comment below, and we can offer tips that will help you leverage the full benefits of landing pages.