“How big can we get before we get bad?” asked advertising executive Jay Chiat of his leading edge agency in...
6 viral marketing case studies teach sharing skills
Successful viral social media campaigns deliver big media exposure and buzz for relatively little amount of investment. One of the...
20 ways David Ogilvy would use social media (if he was still with us)
David Ogilvy is known for expanding the boundaries of advertising. This is demonstrated in his quotes, all are still...
An adman's journey into social media marketing
Sometimes, the best person to tell your story is someone else. At a recent PRSA (Public Relations Society of America)...
6 social media ROI case studies with something in common, courage
I've been to a good number of companies this year where there has been management resistance to social media. The most...
Advertising or Advocates? How to invest in the right places.
Where should money be invested these days? Advertising or Advocates? The Harvard Business Review, in this December's issue, says the...
7 reasons social media agencies are like advertising agencies; 8 reasons they're not
Before starting BarnRaisers, I worked at well-known advertising agencies. I was fortunate to have worked on major brands, some at times of...
Kim Kardashian gets $25K a tweet. Is she worth it? Ask Armani.
Social media/PR maven and friend, Sarah Evans, let me know Armani paid Kim Kardashian $25K for 1 Tweet. It drove...
Forbes tells advertisers, "wanna buy a blog?" Is this a good idea?
Forbes announced last week they are selling Forbes-sponsored blogs to advertisers. With an global online circulation of 18 million and roughly 6 million visitors each...
10 reasons social media builds business; 4 things it doesn't do
There are reasons why social media works, but, given certain demands, it won't work. Here are the principles at play...