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Tag: advertising

Posted August 2, 2013

Has the ad biz gotten so big it's bad? 9 say yes; 5 no; 1 maybe

“How big can we get before we get bad?” asked advertising executive Jay Chiat of his leading edge agency in...

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Posted October 16, 2012

6 viral marketing case studies teach sharing skills

Successful viral social media campaigns deliver big media exposure and buzz for relatively little amount of investment. One of the...

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Posted September 27, 2011

20 ways David Ogilvy would use social media (if he was still with us)

  David Ogilvy is known for expanding the boundaries of advertising.  This is demonstrated in his quotes, all are still...

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Posted May 9, 2011

An adman's journey into social media marketing

Sometimes, the best person to tell your story is someone else.  At a recent PRSA (Public Relations Society of America)...

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Posted December 15, 2010

6 social media ROI case studies with something in common, courage

I've been to a good number of companies this year where there has been management resistance to social media.  The most...

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Posted November 29, 2010

Advertising or Advocates? How to invest in the right places.

Where should money be invested these days?  Advertising or Advocates? The Harvard Business Review, in this December's issue, says the...

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Posted November 3, 2010

7 reasons social media agencies are like advertising agencies; 8 reasons they're not

Before starting BarnRaisers, I worked at well-known advertising agencies.  I was fortunate to have worked on major brands, some at times of...

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Posted October 11, 2010

Kim Kardashian gets $25K a tweet. Is she worth it? Ask Armani.

Social media/PR maven and friend, Sarah Evans, let me know Armani paid Kim Kardashian $25K for 1 Tweet.  It drove...

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Posted September 27, 2010

Forbes tells advertisers, "wanna buy a blog?" Is this a good idea?

Forbes announced last week they are selling Forbes-sponsored blogs to advertisers.  With an global online circulation of 18 million and roughly 6 million visitors each...

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Posted September 14, 2010

10 reasons social media builds business; 4 things it doesn't do

There are reasons why social media works, but, given certain demands, it won't work.  Here are the principles at play...

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