"A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to...
11 signs when you don't have a strategy
“If you want something new, you have to stop doing something old” ― Peter F. Drucker A strategy is a...
5 ways for marketers to win with Millennials (Infographic)
Millennial consumers had to absorb the impact of the 2008 financial crisis characterized by massive student loan burdens and recession....
20 data-driven metrics every content marketer should know
70% of consumers prefer to get to know a company or brand through original articles rather than through ads. (Entrepreneur)...
21 surprising facts on companies with Social CEOs
Social CEOs are different than CEOs in general. And, as a result, so is their public perception. How do Social...
6 insights into the social media paradox
50% of business owners have increased their time on social media 55% state they use Facebook, Twitter and the other...
Strategy or tactic? 21 ways to tell the difference
Strategy or Tactic? In 500 B.C., Sun Tzu, the Chinese military general, strategist and philosopher who wrote The Art of...
How to build a strategy for social influence in 8 steps
Social influence is a reason companies turn to social media. But, to get desired results, there has to a strategy...
35 data points show how content marketing works
90% of marketers use content marketing (source: e-Strategy Trends) 44% have a documented content marketing strategy (Source: Flip Creator) 42%...
47 facts about Christmas that will surprise you
The Christmas Spirit is about expressing extra tolerance, charitableness and giving, especially to those who have had a difficult year...