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Tag: content marketing

Posted June 2, 2014

How content marketing improves the buyer journey. 7 ways

80% of people appreciate learning about a company through custom content (source: Demand Metric) 67% of the buyer’s journey is...

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Posted January 19, 2014

How 15 brands create great content marketing that works

Many of these examples have been going for years. It proves, when there is relevant content that your audience gets...

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Posted October 28, 2013

21 social media listening metrics every marketer should know

Social media listening, also known as social media monitoring, is the process of identifying and assessing what is being said...

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Posted August 10, 2013

What is social media optimization? 12 tips to make it happen

just like there is Search Engine Optimization (SEO), the process of maximizing visitors to a web site by achieving a...

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Posted June 17, 2013

38 reasons Video content is king

Bill Gates, in 1996, predicted "content is king," Bill said content would revolutionize the internet because it "allows material to...

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Posted May 12, 2013

12 tips. How to write for your audience and search engines

But search engines don't buy what you sell, don't download and don't fill out requests for more information. People do....

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Posted October 6, 2012

The 4 stages of social media marketing

"If you don't know where you're going, you'll probably end up somewhere else," said Laurence Peter, the educator and creator...

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Posted August 26, 2012

11 case studies prove content marketing ROI

Content marketing works by offering help rather than selling; by telling stories and teaching something new instead of self-promoting and...

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Posted May 6, 2012

Content is King. 12 steps so your kingdom gets found

If there is a content marketing commandment, it's Content is King, with good reason. Relevant content for any brand doing...

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Posted April 21, 2012

25 reasons to write for your audience before search engines

80% of people start their journey to a website through the query on a search engine. Once they type in...

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