Content marketing is the marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a...
How content marketing improves the buyer journey. 7 ways
80% of people appreciate learning about a company through custom content (source: Demand Metric) 67% of the buyer’s journey is...
How 15 brands create great content marketing that works
Many of these examples have been going for years. It proves, when there is relevant content that your audience gets...
21 social media listening metrics every marketer should know
Social media listening, also known as social media monitoring, is the process of identifying and assessing what is being said...
What is social media optimization? 12 tips to make it happen
just like there is Search Engine Optimization (SEO), the process of maximizing visitors to a web site by achieving a...
38 reasons Video content is king
Bill Gates, in 1996, predicted "content is king," Bill said content would revolutionize the internet because it "allows material to...
12 tips. How to write for your audience and search engines
But search engines don't buy what you sell, don't download and don't fill out requests for more information. People do....
The 4 stages of social media marketing
"If you don't know where you're going, you'll probably end up somewhere else," said Laurence Peter, the educator and creator...
11 case studies prove content marketing ROI
Content marketing works by offering help rather than selling; by telling stories and teaching something new instead of self-promoting and...
Content is King. 12 steps so your kingdom gets found
If there is a content marketing commandment, it's Content is King, with good reason. Relevant content for any brand doing...