Great content always has takers. Even on saturated platforms, stand-out content shines through. It is what differentiates mediocre brands from...
8 surprisingly simple steps to conduct a content audit
Content audit is an analysis of the all the content your organization is responsible for. A content audit is a cornerstone for...
10 inspiring company blogs with ideas for yours
Blogs certainly seem to bring big benefits to business. But, to see these benefits, it helps if the company blog...
10 surprisingly simple ways to create unique content
How to create unique content? Where are resources available? Right in front of you. Here are the 10 surprisingly simple...
36 stats spot signs between content marketing success or failure
Content marketing is now used by 88% of organizations and 76% plan on producing more content this year than...
20 data-driven metrics every content marketer should know
70% of consumers prefer to get to know a company or brand through original articles rather than through ads. (Entrepreneur)...
15 B2B case studies show how content marketing drives ROI
Here are 15 B2B case studies. They show how content marketing drives ROI when B2B businesses: Know their audience Don't...
35 data points show how content marketing works
90% of marketers use content marketing (source: e-Strategy Trends) 44% have a documented content marketing strategy (Source: Flip Creator) 42%...
30 hard facts on content marketing to drive ROI
Content marketing is the marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a...
How content marketing improves the buyer journey. 7 ways
80% of people appreciate learning about a company through custom content (source: Demand Metric) 67% of the buyer’s journey is...