A brand voice is how a brand speaks to its audiences. It connects a vision, mission and values to a...
How content marketing improves the buyer journey. 7 ways
80% of people appreciate learning about a company through custom content (source: Demand Metric) 67% of the buyer’s journey is...
46 facts to know about Millennials before marketing to them
The numbers make them an obvious target for marketers - from new technology offerings looking for early adopters to brands...
18 reasons to listen before you leap into social media
Among companies that are "very successful" at achieving goals with social media, 47% make extensive use of social analytics Among...
31 business building benefits of Buyer Personas
Buyer Personas are examples of the real buyers who influence or make decisions about the products, services or solutions you...
How 15 brands create great content marketing that works
Many of these examples have been going for years. It proves, when there is relevant content that your audience gets...
12 insights for a new year from building stone walls
Even if you're an amateur or have no experience, you can build one. Regardless, it's an experience that's rich in...
21 social media listening metrics every marketer should know
Social media listening, also known as social media monitoring, is the process of identifying and assessing what is being said...
4 better mouse traps to build social media promotions
Social media promotions are events like sweepstakes, contests and coupons that take place on a brand's social network sites, especially...
12 best practices of successful social media promotions
Social media promotions refer to brand building incentives and offers that gain attention through social media sites, website traffic, buzz...