I've been to a good number of companies this year where there has been management resistance to social media. The most...
7 best practices from 67 social media ROI case studies
To answer the #1 question (according to Social Media Examiner), "How do I measure social media return on investment?," we found...
Forbes tells advertisers, "wanna buy a blog?" Is this a good idea?
Forbes announced last week they are selling Forbes-sponsored blogs to advertisers. With an global online circulation of 18 million and roughly 6 million visitors each...
10 reasons social media builds business; 4 things it doesn't do
There are reasons why social media works, but, given certain demands, it won't work. Here are the principles at play...