Marketing Attribution Marketing attribution identifies the marketing channels and campaigns that drive sales, leads, and conversions from different touchpoints. For...
21 vanity vs actionable metrics every marketer needs to know
Vanity vs actionable metrics Knowing the difference between vanity vs actionable metrics clears up a lot of confusion about the...
8 ways to choose the right KPIs for your business
Choose the right KPIs KPIs (Key Performance Indicators) are actionable metrics you choose to keep your business strategy on track...