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Tag: measurements

Posted October 19, 2014

10 best competitive intelligence tools from 10 experts

Sun Tzu's wisdom in The Art of War is as true today as it was in 500 B.C. Competitive Intelligence...

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Posted June 2, 2014

How content marketing improves the buyer journey. 7 ways

80% of people appreciate learning about a company through custom content (source: Demand Metric) 67% of the buyer’s journey is...

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Posted October 28, 2013

21 social media listening metrics every marketer should know

Social media listening, also known as social media monitoring, is the process of identifying and assessing what is being said...

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Posted October 20, 2013

21 reasons social media metrics are a waste of time

Why do so many brands say: "Like Us on Facebook." Does it builds relationships that lead to sales? Or is...

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Posted November 24, 2012

11 definitions of ROI reveal a simple solution

We looked at 11 definitions of ROI to see if we could find common agreement. We found they led to...

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Posted March 17, 2012

8 steps to demystify Social Media ROI

"How do I measure social media return on investment?" This is the #1 question over 3,300 marketer ask Social Media...

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Posted February 12, 2012

7 social media measurements that matter for Super Bowl commercials

Super Bowl commercials are measured mostly by media metrics - Reach, GRP's and Nielsen Ratings. But, because "Like," "Buzz" and...

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Posted September 27, 2011

20 ways David Ogilvy would use social media (if he was still with us)

  David Ogilvy is known for expanding the boundaries of advertising.  This is demonstrated in his quotes, all are still...

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Posted August 27, 2011

6 ways to demystify web analytics fast

"If you can't measure it, you can't manage it." That's what Peter Drucker said to establish measurement at the epicenter...

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Posted July 12, 2011

12 ways Klout helps us influence; 7 ways it enourages us to manipulate

Wikipedia describes Klout as "an analytics tool that measures a users influence across their social network."   Klout describes Klout...

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