With the holidays approaching, gift gifting is about to increase, significantly, and so are advertising costs on social networks. Social...
A 13 steps crash-course in digital marketing
If you're in marketing, the trends indicate it is worth your while to get up to speed in digital marketing.
11 convincing case studies prove the ROI of CRM
Customer Relationship Management (CRM) is a model for managing a company’s interactions with current and future customers. It involves technology...
ROI of an IPO. Why Twitter with no profits = $12.8 billion
Twitter filed its IPO. It's now valued at $12.8 billion but has never made a profit. In fact, the filing...
10 more company case studies prove ROI of LinkedIn
21 case studies is enough to hopefully find one that relates to what business. Regardless,you will find they all prove...
What is a KPI? 6 examples of KPI's from 5 industries
Key Performance Indicators (KPI''s) are quantifiable measurements, agreed to beforehand, that reflect the critical success factors of an organization. They...
10 signs social media peaked; 9 reasons to be glad hype is passed
Social networks exhibited mixed results last year after years of significant growth. It was bound to happen.
20 big questions to be asking about Big Data
“Big Data” is shorthand for the collection of large amounts of data from places like web-browsing data trails, social network...
21 companies use Gamification to get better business results
Gamification is the use of game thinking and game mechanics in a non-game context in order to engage users and...
How Google Trends helps any business grow in 8 simple steps
If there was a Library of Congress for keywords, it's be Google Trends. It's the largest catalog of keywords in...