For many business, Return on Investment (ROI) is like a search for the Holy Grail. Maybe that's why the reason,...
Does Big Data = Better Decisions? 15 experts weigh in
“Big Data” is a catchy term. It's shorthand for the collection of large amounts of data from places like web-browser...
21 stats show it's leap before you look for CMOs and ROI
With all of the data out there now, many expect greater accountability from CMOs to demonstrate strong analytic skills and...
6 case studies prove ROI of Big Data
Big Data gets its name because that's what it is - data that exceeds the processing capacity of conventional databases....
11 definitions of ROI reveal a simple solution
We looked at 11 definitions of ROI to see if we could find common agreement. We found they led to...
6 viral marketing case studies teach sharing skills
Successful viral social media campaigns deliver big media exposure and buzz for relatively little amount of investment. One of the...
11 case studies prove social media ROI for nonprofits
In a tough economy, it's even tougher if you're a nonprofit because people have less to give. And people -...
11 case studies prove content marketing ROI
Content marketing works by offering help rather than selling; by telling stories and teaching something new instead of self-promoting and...
Secrets 166 social media ROI case studies reveal
166 Cases Studies Prove Social Media Marketing ROI is complimentary eBook you can download on the sidebar with just a...
How 15 experts define Agile Marketing
Faced with all of the changes in marketing over the last few years, marketers are under increased pressure to produce...