90% of all purchase decisions begin on the internet. 75% of us shop online before we buy offline. $33.3...
5 reasons the best thing about Google+ is it's a new-old idea
For people interested in social media, the question asked most often these days is: "What do you think of Google+?"...
12 ways Klout helps us influence; 7 ways it enourages us to manipulate
Wikipedia describes Klout as "an analytics tool that measures a users influence across their social network." Klout describes Klout...
An adman's journey into social media marketing
Sometimes, the best person to tell your story is someone else. At a recent PRSA (Public Relations Society of America)...
How to make money blogging (and earn trust worth more). A personal story.
The #1 way to build trust in social media is to blog, according to eMarketer. This is a personal story that substantiates...
34 case studies that prove social media ROI
"How do I measure social media ROI?" is the #1 social media question people ask according to Social Media Examiner. Recently, at...
10 reasons social media builds business; 4 things it doesn't do
There are reasons why social media works, but, given certain demands, it won't work. Here are the principles at play...
100 ways to measure social media
Social Media Examiner in their 2010 Social Media Marketing Industry Report says the #1 question people ask is "How do...