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37 fascinating facts about Facebook advertising (Infographic) 0

Posted on October 09, 2017 by Rob Petersen

Facebook advertising

Facebook advertising is a big and growing business. Companies spent more than $9 billion on Facebook ads in the second quarter of 2017 alone. That’s an increase of 47 percent (Nearly $3 billion) from the same period in 2016.

Is your company one of them? Should it be? It helps to be well informed.

Here are 37 fascinating facts about Facebook advertising. And an INFOGRAPHIC to explain the types of ads available.

  1. Facebook boasts the broadest, deepest, and most comprehensive data set of human information, interests, and activity ever collected. (TechCrunch)
  2. Facebook is the second largest digital advertising company after Google. (The Motley Fool)
  3. Facebook is the sixth-most-valuable public company in the world. (Forbes)
  4. Facebook reported advertising revenue of $9.16 billion in the second quarter of 2017, a 47 percent increase over the same quarter last year. (Ad Week)
  5. 450,000,000 buy and sell things on Facebook each month (DMR)
  6. 16,000,000 local business pages had been created as of May 2013 which is a 100 percent increase from 8 million in June 2012. (Facebook).
  7. 4,000,000 businesses advertise on Facebook. (DMR)
  8. 2,000,000 websites that have a Facebook tracking pixel on them so that the website owner can retarget its website visitors. (Cision)
  9. At least 98 data points are available for targeting purposes on Facebook ads. Click the source to view what they are. (The Washington Post)
  10. 93% of social marketers regularly use Facebook ads (Social Media Examiner)
  11. 90% of all ad growth in digital advertising is coming from Facebook and Google. (Fortune)
  12. 84% of Facebook advertising revenue is from mobile. (Mediakix)
  13. 75% of brands promote their posts on Facebook. (DMR)
  14. Watching 10 Seconds Of Video On Facebook Generates 72% Of Total Campaign Value In Purchase Intent. (Mediakix)
  15. 70% of Facebook advertisers come from outside the U.S. (DMR)
  16. 69% of Facebook ads link to a landing page (Ad Expresso)
  17. 65% of digital advertising revenue last year came from Facebook and Google. (Fortune)
  18. 64% of social marketers plan on increasing Facebook ad activities (Social Media Examiner)
  19. 57% of Facebook advertising budgets are dedicated to mobile. (DMR)
  20. 50% growth in the number of Facebook advertisers occurred in 2016 from 2015. (DMR)
  21. 50 minutes a day is the average amount of time peoples spend on Facebook every day (NY Times)
  22. 42% of marketers report that Facebook is critical or important to their business. (Zephoria)
  23. 42% of millennials can’t last 5 hours without checking their Facebook feed. (eMarketer)
  24. Only 42% of marketers feel their Facebook efforts are working (Social Media Examiner)
  25. 41% of small businesses use Facebook (BarnRaisers)
  26. 32% increase in share for Facebook per year since its IPO. (The Motley Fool)
  27. Carousel Ads Are 10x Better At Getting Clicks Than Static Posts On Facebook. (Mediakix)
  28. 15% drop in user engagement on Facebook in 2016 from 2015. (DMR)
  29. 9.21% is the average conversion rate for Facebook ads. (Kient Boost)
  30. 9% increase in the average price of a Facebook ad year over year. (Mediakix)
  31. 6% of all pages on Facebook advertise.(DMR)
  32. 0.9% is the average Facebook Click-Through Rate (CTR). (DMR)
  33. 2.85X increase in Facebook Click-Through Rate when Facebook Call-to-Action buttons are added. (Mediakix)
  34. $0.64 is the average Facebook Cost-Per-Click (CPC). (DMR)
  35. 3X higher Cost-Per-Click (CPC) on Instagram than Facebook. (The Motley Fool)
  36. $0.26 is the average Cost-Per-Like for Facebook Like campaigns (Ad Expresso)
  37. Facebook video ads have a Cost-Per-Click of $0.18. (Kinetic Social)

Do these facts help determine if Facebook advertising is right for your business? Or how, if you are doing Facebook advertising, you might do it better?

facebook advertising

15 case studies prove ROI of Facebook ads 1

Posted on February 15, 2015 by Rob Petersen

 

 

Facebook ads case studies

1,500 stories are waiting to be seen every time a person visits their Facebook News Feed according to Facebook.

Facebook also says their algorithm prioritizes them to users so they see what they’re most likely to be interested. Do they?

For these 15 brands, the right ad was served to the right person at the right time.

But much of the credit belongs to the brands who are featured. They set measured investments, tested a variety of Facebook ad properties and used the media channel to engage and interact with their Fan base. From strategies that had a specific plan and purpose, they saw a return that exceeded expectations.

Here are 15 case studies that prove the ROI of Facebook ads.

  1. 1-800-FLOWERS: Began to use its Facebook page during the Valentine’s Day season to extend its social community and help consumers pick and purchase flowers with ease. The flower company used Facebook ads to give fans 15% their purchase and 50 Facebook Credits to be used on Facebook Games. They implemented Shared Stories that allowed friends of consumers see what they were buying. 4,000 transaction are directly attributable to the effort and Likes doubled to 120,000+.
  2. ANA (ALL NIPON AIRWAYS): used a creative grouping of keywords to target advertising to users specifically interested in traveling and Japanese culture and developed ad creative that resonated with their audience. Facebook ads resulted in a 25%  CTR. Conversion resulted in positive ROI which is unique for ANA considering their product is not an impulse purchase for most people and Japan is not traditionally seen as a leisure destination.
  3. ARIA RESORT AND CASINO: decided to make its Facebook Page, where it has more than 200,000 fans, the hub of its campaign. ARIA ran a Facebook Offer that included a $110 resort credit plus VIP passes to its Haze nightclub, available to all customers who booked two nights on select dates. ARIA used Premium Facebook Ads and sponsored stories driving to its booking site featuring the promotion. ARIA saw more than 1,500 room nights booked for a nearly 5X ROI.
  4. ARTLOG: A social platform allowed people to connect with the international art scene. The company decided to use Facebook Ads to promote events and sell tickets to art events like exhibitions, tours, and discussions. For $75 Artlog spent on Facebook, it saw $200 in ticket sales
  5. BASEBALL ROSE: Offered artificial roses made from real baseballs and softballs. They spent $200.00 to grow their fan base, and made $1,000 in Facebook revenue from that investment.
  6. BOOKIT.COM: A private booking company for vacations wanted to grow its connections to its Facebook page and engage more with its existing fans. The company promoted a giveaway called “Trip a Day in May Giveaway” where it gave away a free trip each day during the month of May. It also targeted friends of fans and used Sponsored Stories to get more connections. There was a 30% month over month revenue increase in June and a 1400% increase in revenue for the quarter.
  7. CANVAS PEOPLE: wanted to drive brand recognition and establish a presence on Facebook to: 1) Increase fan engagement to build a dedicated Facebook community and 2) drive Facebook fans to purchase directly from
  8. CIL: A Canadian paint company, created a Facebook app and invited people to create more ‘manly’ paint colour names. Notable examples include ‘beer foam’; ‘razor burn’; ‘hockey puck’; and ‘pansy violet’. Over a 45-day period and on a small budget, the campaign generated well over $1,000,000 in earned media exposure, 100 million online impressions and most importantly, a 10% increase in sales.
  9. GRAVITY DEFYER: A shoe retailer, used Facebook ads, promoted and boosted to directly talk to customers and make sure any customer service issues are addressed through the channel. The opportunity for direct response and customer interaction doubled revenue attribution from Facebook in the past 10 months and drove one-fourth of its overall website traffic from Facebook. As a result from their efforts on Facebook, the team saw an average ROI of 450%, with campaigns ranging from 300% to 600% ROI.
  10. HUBSPOT: The all-in-one marketing software platform wanted to promote its brand in a 3-month campaign as a thought leader in the B2B field on Facebook to: 1) Lead fans to its Page and ultimately engage them with other content and 2) drive customer engagement and generate more leads. HubSpot saw a 71% sales increase coming from Facebook and a 15% increase in ROI.
  11. LUXURY LINK: Ran Facebook Ads that offered travel packages for people interested in upscale getaways. They marketed a live chat with a Caribbean travel expert. The ads were targeted at married people interested in Chanel, Fendi official Page, Prada and Starbucks. Here is a sample of the ad copy used: “Get 65% offa luxury vacation. Book your dream getaway today!” 100% increase in sales for travel packages coming from Facebook
  12. NILA WAFERS: showed sales increase of +9% in test market locations among consumers who saw Facebook ads versus a control group of consumers over the course of a five-month campaign. The Facebook ad campaign for Nilla Wafers also was able to reach 11.3 million households through 190 million total impressions (16.8 impressions per household).
  13. ROSEWOOD KENNEL: Breed German Shepherds. They spent just $30.00 growing their fan base before they sold their first puppy. Each puppy goes for $1,350. They saw a 4400% ROI
  14. TOUGH MUDDLER: The 12-mile obstacle course events company wanted to use Facebook to spread the word about its series of obstacle course challenges that take place in different cities around the world. They saw a 24X  increase in sales in just two years, with Facebook being the primary advertising and engagement channel for the company; a 5-10X return on advertising spend on Facebook and a 5-8X higher click-through rate (CTR) for ads in news feed vs. traditional ad displays.
  15. VAMPLETS: A small business that makes baby vampire dolls introduced Facebook ads as a new channel for driving revenue. Despite a fairly small Facebook ad budget of $250 per month, they’re generating an additional $1,000 in revenue, directly tracked to the ads themselves. This gives them a positive ROI of 300% and shows how cost-effective Facebook ads can be, particularly when you’re going out to a more unique or targeted audience.

Does your business use Facebook ads? Do you have a strategy and plan for them? Do these case studies convince you of the ROI that’s possible if you do?

 

20 Facebook ad tips for the holiday season 5

Posted on November 17, 2013 by Rob Petersen

 

 

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With the holidays approaching, gift gifting is about to increase, significantly, and so are advertising costs on social networks. Social sharing can have big sales impact, especially on Facebook.

In fact, if last year’s is any indication, within a couple of weeks, costs for Facebook ads are about to rise 20%-40% versus the rest of the year on the primary spending metric – CPC (Cost Per Click).

How do you make Facebook ads work harder when costs are higher.

Here are 20 Facebook ad tips for the holiday season.

  1. BE CLEAR ABOUT CONVERSION GOALS: Conversion means getting people to take the action you want. Do you want Facebook users to buy something on your site? More Likes on your Facebook page — knowing that Facebook fans tend to be valuable customers in the long run?  Enter a sweepstakes or contest? RSVP to a Facebook event?
  2. KNOW YOUR AUDIENCE: Use Facebook’s robust targeting options to focus on specific groups. The more specific your advertising segment, the more clicks your ad will get. The better the Click Through Rate, the more you save on Cost Per Click (CPC).
  3. OPT FOR “PRECISE INTEREST OPTIONS“: Get connected with people who share specific interests analogous to your brand.
  4. GET HIGHER CONVERSIONS TO SAVE ON CPC WITH HYPER-TARGETING: Start with a core, solid fan base first and engage them to get better ad conversions…without breaking the bank!
  5. CREATE “CUSTOM AUDIENCES”: With the addition of the “custom audiences” feature, advertisers are reporting higher conversion rates.  An auto company saw a 24x return using custom audiences in combination with Offers).
  6. REACH MORE FANS THROUGH THE NEWS FEED: 60 percent of all users are visiting Facebook on their mobile phones and tablets. Facebook mobile ads earn up to 2.5X more than desktop-only ads according to a study from SocialCode 
  7. HAVE FANS SHARING WITH “LIKE” ADS” “Like Ads” work just how they sound. Viewers can “Like” you ad at the bottom. They do well when they appear in the right-hand column in addition to the News Feed.
  8. GET MORE EYEBALL FROM YOUR AUDIENCE WITH PROMOTED POSTS: Promoted Posts work best with one audience: yours. Your fans already know you, trust you, and want to engage with you. Target Fans first becaue Promoted Post can  a lot like spam, especially the sponsored story that is created with it. If your Promoted Post is reported as spam, it’ll be running a lot less.
  9. MAKE COPY “SUCCINCT, FRIENDLY AND CONVERSATIONAL”: This is what Facebook recommends too. You have a headline of 25 character and body copy of 90 characters to do it.
  10. CREATE HOLIDAY URGENCY: Put holiday clues in your copy and let people know whatever you’re offering has a limited time to take action
  11. FOCUS ON KEYWORDS: Make use of the related words as close as possible. It will give you an edge against your competitors and rivals.
  12. PUT IMPORTANT CONTEXT IN YOUR IMAGE OR VIDEO: You get one shot and one image or video to make a first impression. Put important copy in your image or video so you don’t waste it. Facebook has standards so don’t make the copy take up more than 20% of the image space.
  13. PUT HOLIDAY IMAGERY IN YOUR AD: Why not create added relevance with images of the holiday that can boost relevance and time to act?
  14. TEST MULTIPLE ADS: Even the smallest change can have a a impact on the click-through rate for your ad, so it’s best to create multiple versions and test. Facebook makes this process easy: Once an ad has been created, you have the option to “Create a Similar Ad” and simply swap in a new picture or text.
  15. UPDATE YOUR WALL. NOT JUST YOUR ADS: Your ads are only as good as your Wall. If you spend a $100 on ads, but the last update on their fan page was a month ago, that’s not a smart spending strategy.
  16. KNOW YOUR BIDDING OPTIONS: A CPC strategy is all about getting the biggest bang for the buck. With the Advanced Pricing feature in the Campaign and Budget window, you can then use the CPC (cost per click) model, as well as set your own bids for the CPM model.
  17. KNOW THE BEST TIME TO RUN YOUR ADS: Make sure your updates are going out during peak hours – the time zone of your fans (for promoted & sponsored posts); he time zone of the demographic you are targeting (for display ads & sponsored posts)
  18. RUN YOUR ADS FOR THE RIGHT AMOUNT OF TIME: Continually assess the ROI (Return on Investment) of your ad so that you can remove or revise it before it starts to really cost you. Watch your CTR and when it starts to dip, it is time to change your ad up
  19. DRIVE PEOPLE TO AN OPTIMIZED LANDING PAGE OR DESTINATION: Make sure the ad directly leads to your website page that tells the potential customer what to do next.You will be throwing your money in a trash can if you do not have a converting landing page to direct the targeted Facebook traffic.
  20. HAVE ONE CLEAR CALL TO ACTION: A comprehensible call to action must be established in the Facebook advertisement itself and also on the landing website page.

We want your business to be successful this holiday season and share some practical advice on how it can be.

Were these holiday tips on Facebook ads helpful? Will you be using any of them?

 

 

 

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    BarnRaisers builds brands with proven relationship principles and ROI. We are a full service digital marketing agency. Our expertise is strategy, search and data-driven results.



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