1,500 stories are waiting to be seen every time a person visits their Facebook News Feed according to Facebook.
Facebook also says their algorithm prioritizes them to users so they see what they’re most likely to be interested. Do they?
For these 15 brands, the right ad was served to the right person at the right time.
But much of the credit belongs to the brands who are featured. They set measured investments, tested a variety of Facebook ad properties and used the media channel to engage and interact with their Fan base. From strategies that had a specific plan and purpose, they saw a return that exceeded expectations.
Here are 15 case studies that prove the ROI of Facebook ads.
- 1-800-FLOWERS: Began to use its Facebook page during the Valentine’s Day season to extend its social community and help consumers pick and purchase flowers with ease. The flower company used Facebook ads to give fans 15% their purchase and 50 Facebook Credits to be used on Facebook Games. They implemented Shared Stories that allowed friends of consumers see what they were buying. 4,000 transaction are directly attributable to the effort and Likes doubled to 120,000+.
- ANA (ALL NIPON AIRWAYS): used a creative grouping of keywords to target advertising to users specifically interested in traveling and Japanese culture and developed ad creative that resonated with their audience. Facebook ads resulted in a 25% CTR. Conversion resulted in positive ROI which is unique for ANA considering their product is not an impulse purchase for most people and Japan is not traditionally seen as a leisure destination.
- ARIA RESORT AND CASINO: decided to make its Facebook Page, where it has more than 200,000 fans, the hub of its campaign. ARIA ran a Facebook Offer that included a $110 resort credit plus VIP passes to its Haze nightclub, available to all customers who booked two nights on select dates. ARIA used Premium Facebook Ads and sponsored stories driving to its booking site featuring the promotion. ARIA saw more than 1,500 room nights booked for a nearly 5X ROI.
- ARTLOG: A social platform allowed people to connect with the international art scene. The company decided to use Facebook Ads to promote events and sell tickets to art events like exhibitions, tours, and discussions. For $75 Artlog spent on Facebook, it saw $200 in ticket sales
- BASEBALL ROSE: Offered artificial roses made from real baseballs and softballs. They spent $200.00 to grow their fan base, and made $1,000 in Facebook revenue from that investment.
- BOOKIT.COM: A private booking company for vacations wanted to grow its connections to its Facebook page and engage more with its existing fans. The company promoted a giveaway called “Trip a Day in May Giveaway” where it gave away a free trip each day during the month of May. It also targeted friends of fans and used Sponsored Stories to get more connections. There was a 30% month over month revenue increase in June and a 1400% increase in revenue for the quarter.
- CANVAS PEOPLE: wanted to drive brand recognition and establish a presence on Facebook to: 1) Increase fan engagement to build a dedicated Facebook community and 2) drive Facebook fans to purchase directly from
- CIL: A Canadian paint company, created a Facebook app and invited people to create more ‘manly’ paint colour names. Notable examples include ‘beer foam’; ‘razor burn’; ‘hockey puck’; and ‘pansy violet’. Over a 45-day period and on a small budget, the campaign generated well over $1,000,000 in earned media exposure, 100 million online impressions and most importantly, a 10% increase in sales.
- GRAVITY DEFYER: A shoe retailer, used Facebook ads, promoted and boosted to directly talk to customers and make sure any customer service issues are addressed through the channel. The opportunity for direct response and customer interaction doubled revenue attribution from Facebook in the past 10 months and drove one-fourth of its overall website traffic from Facebook. As a result from their efforts on Facebook, the team saw an average ROI of 450%, with campaigns ranging from 300% to 600% ROI.
- HUBSPOT: The all-in-one marketing software platform wanted to promote its brand in a 3-month campaign as a thought leader in the B2B field on Facebook to: 1) Lead fans to its Page and ultimately engage them with other content and 2) drive customer engagement and generate more leads. HubSpot saw a 71% sales increase coming from Facebook and a 15% increase in ROI.
- LUXURY LINK: Ran Facebook Ads that offered travel packages for people interested in upscale getaways. They marketed a live chat with a Caribbean travel expert. The ads were targeted at married people interested in Chanel, Fendi official Page, Prada and Starbucks. Here is a sample of the ad copy used: “Get 65% offa luxury vacation. Book your dream getaway today!” 100% increase in sales for travel packages coming from Facebook
- NILA WAFERS: showed sales increase of +9% in test market locations among consumers who saw Facebook ads versus a control group of consumers over the course of a five-month campaign. The Facebook ad campaign for Nilla Wafers also was able to reach 11.3 million households through 190 million total impressions (16.8 impressions per household).
- ROSEWOOD KENNEL: Breed German Shepherds. They spent just $30.00 growing their fan base before they sold their first puppy. Each puppy goes for $1,350. They saw a 4400% ROI
- TOUGH MUDDLER: The 12-mile obstacle course events company wanted to use Facebook to spread the word about its series of obstacle course challenges that take place in different cities around the world. They saw a 24X increase in sales in just two years, with Facebook being the primary advertising and engagement channel for the company; a 5-10X return on advertising spend on Facebook and a 5-8X higher click-through rate (CTR) for ads in news feed vs. traditional ad displays.
- VAMPLETS: A small business that makes baby vampire dolls introduced Facebook ads as a new channel for driving revenue. Despite a fairly small Facebook ad budget of $250 per month, they’re generating an additional $1,000 in revenue, directly tracked to the ads themselves. This gives them a positive ROI of 300% and shows how cost-effective Facebook ads can be, particularly when you’re going out to a more unique or targeted audience.
Does your business use Facebook ads? Do you have a strategy and plan for them? Do these case studies convince you of the ROI that’s possible if you do?