Video Content

82% of content creation this year will be video. That’s 15 times higher than 2017. Why is video content growing so fast? What should marketers know?

Here are 30 surprising facts and 5 key takeaways.

Video content is a more effective learning tool

98% of users say they’ve watched an explainer video to learn more about a product or service.
95% of the information from the video is retained compared to 10% of information while reading the text.
84% of customers make a purchase after watching an explainer video.
80% of users can reca ll a video ad they viewed in the past 30 days.
79% of consumers would rather watch a video to learn about a product, than read text on a page.
59% of executives agree that if both text and video are available on the same topic, they are more likely to choose video.
54% of consumers want to see more video content from a brand or business they support.

Social video generates 1200% more shares than text and images combined.
82% of global internet traffic now comes from video streaming and downloads.
69% say they’d be more likely to watch a video ad their friend have shared.
Forrester Research found that video increases the chance of a front-page Google result by 53 times.
#1 source of information for 66% of people is videos.

Video in an email leads to 200-300% increase in click-through rates.
Leads for videos are reported by 84% of marketers.
Including a video on your landing page can boost your conversion rate by up to 80%.
More than three-quarters (76%) of users have visited a company’s website after watching one of their video ads on social media.
72% of businesses who use video believe that it has improved the conversion rate of their website.
Personalized video increases retention by 35%.

93% of marketers say they’ve landed a new customer thanks to a video on social media.
83% of businesses believe that video gives them a good ROI.
81% of marketers feel that video has a direct, positive impact on sales.
64% of companies claimed that a video posted on Facebook resulted in a new client for the past 12 months.
Businesses using video grow company revenue 49% faster, year-over-year, than organizations without.

86% of marketing professionals use video as a marketing tool.
85% of Facebook video is watched without sound.
More than 75% of all video views come from mobile devices.
75% of viewers prefer watching videos horizontally.
Almost 75% of brands use video ads on Facebook.
61% of companies say that video content is a major part of their marketing plan.
60% of people prefer online video content to TV.

Are these facts and takeaways relevant to your business? Do you need help creating video content?