30 surprising video content facts. 5 key takeaways

video content

Video Content

82% of content creation this year will be video. That’s 15 times higher than 2017. Why is video content growing so fast? What should marketers know?

Here are 30 surprising facts and 5 key takeaways.

Video content is a more effective learning tool

Sharing is more likely with videos

  • Social video generates 1200% more shares than text and images combined.
  • 82% of global internet traffic now comes from video streaming and downloads.
  • 69% say they’d be more likely to watch a video ad their friend have shared.
  • Forrester Research found that video increases the chance of a front-page Google result by 53 times.
  • #1 source of information for 66% of people is videos.

Video content drives more conversion activities

  • Video in an email leads to 200-300% increase in click-through rates.
  • Leads for videos are reported by 84% of marketers.
  • Including a video on your landing page can boost your conversion rate by up to 80%.
  • More than three-quarters (76%) of users have visited a company’s website after watching one of their video ads on social media.
  • 72% of businesses who use video believe that it has improved the conversion rate of their website.
  • Personalized video increases retention by 35%.

Video marketing has higher ROI

More likely to be even more preferred in the future

  • 86% of marketing professionals use video as a marketing tool.
  • 85% of Facebook video is watched without sound.
  • More than 75% of all video views come from mobile devices.
  • 75% of viewers prefer watching videos horizontally.
  • Almost 75% of brands use video ads on Facebook.
  • 61% of companies say that video content is a major part of their marketing plan. 
  • 60% of people prefer online video content to TV.

Are these facts and takeaways relevant to your business? Do you need help creating video content?

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