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Author: Rob Petersen

ROI of AI case studies
Posted June 20, 2025

10 ROI of AI case studies show results

ROI of AI case studies 78% of organizations will use AI in at least one business function this year. Only...

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ROI of AI
Posted June 12, 2025

25 facts on ROI of AI every business should know

Facts on ROI of AI Only 25% of AI initiatives deliver the expected ROI (Return on Investment) over the last...

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ROAI
Posted April 27, 2025

ROI of AI. 6 steps to a successful ROAI

ROAI is the Return on Artificial Intelligence. It's the ROI of AI (Artificial Intelligence). Here's what studies show and steps...

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Marketing Attribution
Posted December 16, 2024

7 reasons marketing attribution models don’t work

Marketing Attribution Marketing attribution identifies the marketing channels and campaigns that drive sales, leads, and conversions from different touchpoints. For...

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Posted September 18, 2024

Integrating Virtual Reality into Brand Experiences

Do you recall those science fiction films where screens would instantly materialize at a mere touch? If you used to...

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AI ROI
Posted June 6, 2024

10 reasons why every business needs to know AI ROI

"If you can't measure it, you can't manage it." - Peter Drucker. AI ROI Over 50 years ago, one of...

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roi of ai
Posted April 2, 2024

What is ROI of AI? Higher and lower than you might think

ROI of AI 77% of companies are either using or exploring AI this year. With an adoption rate this high,...

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Posted March 6, 2024

Homepage Must-Haves: How to Ensure Your Site Engages First Time Visitors

Your homepage is likely the first point of contact a lead will have with your brand. This is your chance...

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25 Best Digital Marketing Tools to Increase Your Business ROI in 2022
Posted February 16, 2024

25 Best Digital Marketing Tools to Increase Your Business ROI

AI in digital marketing is transforming how strategies evolve under the broad umbrella of digital marketing, where many marketing techniques...

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failure is prerequisite to success
Posted January 7, 2024

33 experts explain why failure is prerequisite to success

Failure is prerequisite to success Failure is prerequisite to success is the conclusion Dashun Wang and his colleagues at Northwestern...

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