"If you can't measure it, you can't manage it." - Peter Drucker. AI ROI Over 50 years ago, one of...
What is ROI of AI? Higher and lower than you might think
ROI of AI 77% of companies are either using or exploring AI this year. With an adoption rate this high,...
Homepage Must-Haves: How to Ensure Your Site Engages First Time Visitors
Your homepage is likely the first point of contact a lead will have with your brand. This is your chance...
25 Best Digital Marketing Tools to Increase Your Business ROI
Digital marketing is a big umbrella term under which many marketing strategies take shelter. Be it social media marketing, content...
33 experts explain why failure is prerequisite to success
Failure is prerequisite to success Failure is prerequisite to success is the conclusion Dashun Wang and his colleagues at Northwestern...
80/20 Principle. 31 examples. 5 key takeaways for business and life
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How to measure ROI of AI. 3 important ways
Measure ROI of AI 83% of companies claim AI is a top priority in their business plans. 64% of businesses expect...
4 reasons spray and pray marketing won’t work. 2 solutions
Spray and pray marketing Spray and pray marketing is the exhaustive oversaturation of as many marketing and advertising channels as...
26 stats show CMOs facing crossroads. 4 key takeaways
CMOs (Chief Marketing Officers) CMOs (Chief Marketing Officers) are the corporate executives responsible for an organization’s marketing activities and innovation....
How to Use Instagram Data Tracking to Increase ROI
As social media shows no sign of getting out of the mainstream, Instagram remains a relevant platform for businesses of...