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Author: Rob Petersen

spray and pray marketing
Posted September 19, 2023

4 reasons spray and pray marketing won’t work. 2 solutions

Spray and pray marketing Spray and pray marketing is the exhaustive oversaturation of as many marketing and advertising channels as...

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cmos
Posted July 4, 2023

26 stats show CMOs facing crossroads. 4 key takeaways

CMOs (Chief Marketing Officers) CMOs (Chief Marketing Officers) are the corporate executives responsible for an organization’s marketing activities and innovation....

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Posted June 29, 2023

How to Use Instagram Data Tracking to Increase ROI

As social media shows no sign of getting out of the mainstream, Instagram remains a relevant platform for businesses of...

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Posted June 15, 2023

6 Actionable Strategies to Track Your Influencer Campaigns ROI

Why should you track your influencer campaigns regularly? The answer is simple. Tracking your influencer campaigns helps you determine if...

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vanity vs actionable metrics
Posted May 14, 2023

21 vanity vs actionable metrics every marketer needs to know

Vanity vs actionable metrics Knowing the difference between vanity vs actionable metrics clears up a lot of confusion about the...

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Posted May 12, 2023

6 Effective Ways to Introduce Your Product to an Online Audience

People spend an average of 401 minutes a day online. During those six-ish hours, they are bombarded with product after...

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Posted April 18, 2023

8 Practical Steps to Boost Your Average Order Value (AOV) to Increase Sales ROI

Average order value (AOV) is the average amount spent each time an order is placed. It is calculated by dividing...

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Posted April 3, 2023

ROI-Driven Scheduling: How to Make Every Meeting Count

As working professionals, we all know the struggle of balancing a full schedule with the need to get meaningful work...

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chatgpt
Posted March 15, 2023

20 good, bad and ugly facts about ChatGPT

What is ChatGPT? Developed by OpenAI, ChatGPT is an innovative artificial intelligence chatbot based on the open-source GPT-3 natural language...

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half your ad spend is wasted
Posted February 8, 2023

7 steps solve and resolve why half your ad spend is wasted

Why half your ad spend is wasted “Half the money I spend on advertising is wasted. The trouble is I...

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