Spray and pray marketing Spray and pray marketing is the exhaustive oversaturation of as many marketing and advertising channels as...
26 stats show CMOs facing crossroads. 4 key takeaways
CMOs (Chief Marketing Officers) CMOs (Chief Marketing Officers) are the corporate executives responsible for an organization’s marketing activities and innovation....
How to Use Instagram Data Tracking to Increase ROI
As social media shows no sign of getting out of the mainstream, Instagram remains a relevant platform for businesses of...
6 Actionable Strategies to Track Your Influencer Campaigns ROI
Why should you track your influencer campaigns regularly? The answer is simple. Tracking your influencer campaigns helps you determine if...
21 vanity vs actionable metrics every marketer needs to know
Vanity vs actionable metrics Knowing the difference between vanity vs actionable metrics clears up a lot of confusion about the...
6 Effective Ways to Introduce Your Product to an Online Audience
People spend an average of 401 minutes a day online. During those six-ish hours, they are bombarded with product after...
8 Practical Steps to Boost Your Average Order Value (AOV) to Increase Sales ROI
Average order value (AOV) is the average amount spent each time an order is placed. It is calculated by dividing...
ROI-Driven Scheduling: How to Make Every Meeting Count
As working professionals, we all know the struggle of balancing a full schedule with the need to get meaningful work...
20 good, bad and ugly facts about ChatGPT
What is ChatGPT? Developed by OpenAI, ChatGPT is an innovative artificial intelligence chatbot based on the open-source GPT-3 natural language...
7 steps solve and resolve why half your ad spend is wasted
Why half your ad spend is wasted “Half the money I spend on advertising is wasted. The trouble is I...