A marketing audit is an analysis, done according to a plan, to support decision making based on facts, learning, insight,...
7 deadliest Google and Facebook ad mistakes to avoid
Google and Facebook ads account for almost 60% of digital ad spending. 37% are Google ads and 22% are Facebook...
30 online buying facts show how we pivot in pandemic
We all respond to a crisis in different ways. When faced with uncertainty, we gravitate to behaviors over which we...
My story (an entrepreneurial journey)
For anyone who pursues an entrepreneurial journey, it's anything but a straight line to success. Nobody is born an entrepreneur.
36 pertinent facts why podcasts are so popular
Podcasts are an episodic series of spoken word digital audio files that a user can download to a personal device...
30 inspiring quotes to make change management happen
Change management is a process that prepares, supports, and helps individuals, teams, and organizations change.
ROI results for the 7 best areas to invest in digital marketing
ROI results For many companies, the offline marketing channels they relied on for sales contacts like trade shows, events, and...
10 lead nurturing case studies show the ROI
Lead nurturing Lead nurturing is the process of developing relationships with buyers at every step of the buyer's journey. It requires...
35 lead generation facts every B2B marketer should know
The primary goal of virtually every B2B marketer is lead generation. But lead generation facts show that only 13% of...
11 most tried and true customer retention strategies
Customer retention strategies generate big returns. Frederick Reichheld, the inventor of the net promoter score, shows increasing customer retention rates...