Social media promotions refer to brand building incentives and offers that gain attention through social media sites, website traffic, buzz...
20 definitions of resilience
None of us ever ask to be put into situations that try our character, spirit, values and resources. But we...
11 case studies prove social media ROI for nonprofits
In a tough economy, it's even tougher if you're a nonprofit because people have less to give. And people -...
10 steps to build brands and ROI using social media promotions
Give and you shall receive. This life truth is also how social media works. In fact, it's what motivates consumers...
8 steps to demystify Social Media ROI
"How do I measure social media return on investment?" This is the #1 question over 3,300 marketer ask Social Media...
10 case studies prove ROI of social media promotions
Coupons are one of the most tried-and-true ways to encourage trial and build sales volume.When they are delivered in social...
In 2012, 1 out of 2 companies will have a blog. 23 reasons it should be in your business plan
One of the steadiest trends in social media is the adoption rate of company blogs. By 2012, 44% of companies...
5 reasons the best thing about Google+ is it's a new-old idea
For people interested in social media, the question asked most often these days is: "What do you think of Google+?"...
12 ways Klout helps us influence; 7 ways it enourages us to manipulate
Wikipedia describes Klout as "an analytics tool that measures a users influence across their social network." Klout describes Klout...
5 lessons in fan relationship marketing from a music business leader
Here are 5 lessons in fan relationship marketing from a hip hop producer and why they matter to your business.