The fact is every business turns to social media to save money versus other marketing channels; many hold it accountable...
27 reasons case studies always make great content
Many people have opinions on what makes great content. One is case studies. But case studies usually aren't at the top of the list. They are generally...
6 social media ROI case studies with something in common, courage
I've been to a good number of companies this year where there has been management resistance to social media. The most...
7 best practices from 67 social media ROI case studies
To answer the #1 question (according to Social Media Examiner), "How do I measure social media return on investment?," we found...
7 reasons social media agencies are like advertising agencies; 8 reasons they're not
Before starting BarnRaisers, I worked at well-known advertising agencies. I was fortunate to have worked on major brands, some at times of...