I've been to a good number of companies this year where there has been management resistance to social media. The most...
Why it should called it Black 'Social Media' Friday (5 stats/2 graphs)
Last year, Deloitte reported on how Americans find deals during the holiday season. They said: 40% turn to print 29% look at...
How to make money blogging (and earn trust worth more). A personal story.
The #1 way to build trust in social media is to blog, according to eMarketer. This is a personal story that substantiates...
7 best practices from 67 social media ROI case studies
To answer the #1 question (according to Social Media Examiner), "How do I measure social media return on investment?," we found...
67 case studies that prove social media ROI
Last week, we published, 34 Case Studies that Prove Social Media ROI. This week, we've added another 33 to bring us to 66...
34 case studies that prove social media ROI
"How do I measure social media ROI?" is the #1 social media question people ask according to Social Media Examiner. Recently, at...
The bloggers' gene. 3 essential things to learn; 5 things unique to you.
Estimates are roughly 2,800,000 people in the world are bloggers. Enough to wonder, is there a gene that makes us blog? Based on the bloggers...
Forbes tells advertisers, "wanna buy a blog?" Is this a good idea?
Forbes announced last week they are selling Forbes-sponsored blogs to advertisers. With an global online circulation of 18 million and roughly 6 million visitors each...
10 reasons social media builds business; 4 things it doesn't do
There are reasons why social media works, but, given certain demands, it won't work. Here are the principles at play...
7 reasons social media agencies are like advertising agencies; 8 reasons they're not
Before starting BarnRaisers, I worked at well-known advertising agencies. I was fortunate to have worked on major brands, some at times of...