Peter Drucker (at right) said: The purpose of a business is to create and keep a customer. How would Peter say brands...
27 reasons case studies always make great content
Many people have opinions on what makes great content. One is case studies. But case studies usually aren't at the top of the list. They are generally...
6 rules of engagement for social media marketing that prove ROI
Social media marketing demonstrates its part of our DNA to find others with similar interests and bond with those who buy the same brands. There have been destinations on the...
8 reasons content is king for SEO
Most people consider SEO (Search Engine Optimization) a scientific and process-proven way to raise search rank and drive traffic to a website, like the chart...
Who owns social media? PR? Advertising? Digital? Or you?
A picture tells a 1000 words, and the chart below says social media is here to stay. It's from Google Trends and...
2 most important words in social media, thank you, and 7 ways to put them to work
Like many of you, social media occupies a portion of each day. I think I have made peace with it...
7 social media listening tools that stand the test of time
As a sign social media is coming of age, two blogposts on social media measurement have made a strong impression. They were...
4 charts that show how social media drives sales relationships
Needless to say, I am of the opinion social media and sales are not mutually exclusive. But my opinion aside, take a...
16 case studies that prove Social CRM
Many expect Social CRM to be a hot phrase in 2011. It should be because the three most influential factors a person uses to decide...
31 strategy tips for your blog in 2011 (thanks to #blogchat)
If you want to know the value blogs have for a business, company, brand and your personal brand, consider these facts: 95%...