One of the steadiest trends in social media is the adoption rate of company blogs. By 2012, 44% of companies...
6 case studies that prove mHealth ROI and better healthcare outcomes
mHealth is a broad definition as any kind of device or service that facilitates the seamless flow of information over...
5 reasons the best thing about Google+ is it's a new-old idea
For people interested in social media, the question asked most often these days is: "What do you think of Google+?"...
Social Commerce FAQ: Are more consumers going to websites or Facebook to do business?
For any business, a lot of time and attention is put into the company website. It's understandable but do you think most businesses...
8 social media targeting tools worth knowing about and why
There are great social media targeting tools worth knowing about. Why? They identify people on social networks who need your product or service...
5 lessons in fan relationship marketing from a music business leader
Here are 5 lessons in fan relationship marketing from a hip hop producer and why they matter to your business.
What the Top 20 words people use on Twitter tell us
E.B. White said, "Use the smallest word that does the job." In looking at the Top 20 words people use...
10 reasons Social Media RFP's aren't there yet
I have great respect for the RFP (Request For Proposal) process. At the early stage of the procurement process, it brings structure to decision making. ...
16 case studies that prove Social CRM
Many expect Social CRM to be a hot phrase in 2011. It should be because the three most influential factors a person uses to decide...
6 social media ROI case studies with something in common, courage
I've been to a good number of companies this year where there has been management resistance to social media. The most...