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Tag: consumer relationship marketing

Posted October 14, 2011

In 2012, 1 out of 2 companies will have a blog. 23 reasons it should be in your business plan

One of the steadiest trends in social media is the adoption rate of company blogs. By 2012, 44% of companies...

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Posted August 14, 2011

6 case studies that prove mHealth ROI and better healthcare outcomes

  mHealth is a broad definition as any kind of device or service that facilitates the seamless flow of information...

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Posted July 19, 2011

5 reasons the best thing about Google+ is it's a new-old idea

For people interested in social media, the question asked most often these days is: "What do you think of Google+?"...

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Posted June 25, 2011

Social Commerce FAQ: Are more consumers going to websites or Facebook to do business?

For any business, a lot of time and attention is put into the company website.  It's understandable but do you think most businesses...

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Posted June 2, 2011

8 social media targeting tools worth knowing about and why

There are great social media targeting tools worth knowing about.  Why? They identify people on social networks who need your product or service...

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Posted May 1, 2011

5 lessons in fan relationship marketing from a music business leader

Here are 5 lessons in fan relationship marketing from a hip hop producer and why they matter to your business.

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Posted March 29, 2011

What the Top 20 words people use on Twitter tell us

E.B. White said, "Use the smallest word that does the job."  In looking at the Top 20 words people use...

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Posted March 20, 2011

10 reasons Social Media RFP's aren't there yet

I have great respect for the RFP (Request For Proposal) process. At the early stage of the procurement process, it brings structure to decision making. ...

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Posted January 13, 2011

16 case studies that prove Social CRM

Many expect Social CRM to be a hot phrase in 2011.  It should be because the three most influential factors a person uses to decide...

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Posted December 15, 2010

6 social media ROI case studies with something in common, courage

I've been to a good number of companies this year where there has been management resistance to social media.  The most...

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