Social media marketing demonstrates its part of our DNA to find others with similar interests and bond with those who buy the same brands. There have been destinations on the...
8 reasons content is king for SEO
Most people consider SEO (Search Engine Optimization) a scientific and process-proven way to raise search rank and drive traffic to a website, like the chart...
Who owns social media? PR? Advertising? Digital? Or you?
A picture tells a 1000 words, and the chart below says social media is here to stay. It's from Google Trends and...
2 most important words in social media, thank you, and 7 ways to put them to work
Like many of you, social media occupies a portion of each day. I think I have made peace with it...
7 social media listening tools that stand the test of time
As a sign social media is coming of age, two blogposts on social media measurement have made a strong impression. They were...
31 strategy tips for your blog in 2011 (thanks to #blogchat)
If you want to know the value blogs have for a business, company, brand and your personal brand, consider these facts: 95%...
Advertising or Advocates? How to invest in the right places.
Where should money be invested these days? Advertising or Advocates? The Harvard Business Review, in this December's issue, says the...
7 best practices from 67 social media ROI case studies
To answer the #1 question (according to Social Media Examiner), "How do I measure social media return on investment?," we found...
67 case studies that prove social media ROI
Last week, we published, 34 Case Studies that Prove Social Media ROI. This week, we've added another 33 to bring us to 66...
34 case studies that prove social media ROI
"How do I measure social media ROI?" is the #1 social media question people ask according to Social Media Examiner. Recently, at...