As a small business owner or marketer, you know social media is crucial. But making sense of all that data?...
6 Ways to Improve Your Social Media Marketing ROI in 2025
Companies allocate significant resources to social media marketing to increase brand awareness and customer interaction. With over 100 million buyers...
5 Social Media Trends That Will Transform Digital Marketing
2024 promises to be an exciting year for digital marketing, with social media leading the charge through some transformative trends....
8 Practical Steps to Boost Your Average Order Value (AOV) to Increase Sales ROI
Average order value (AOV) is the average amount spent each time an order is placed. It is calculated by dividing...
ROI-Driven Scheduling: How to Make Every Meeting Count
As working professionals, we all know the struggle of balancing a full schedule with the need to get meaningful work...
How to Boost Your Startup Business ROI: Best Expert Tips
Starting a company can be one of the best decisions of your life, but it also demands a lot of...
How to Boost Your Social Media Marketing ROI
While most marketers now use social media, it doesn’t necessarily mean they generate high social media marketing ROI (return on...
Top 10 social media metrics that matter most (free webinar)
92% of marketers say social media is important to their business (Social Media Examiner) 73% plan to increase spending on...
7 case studies show social media analytics pay off
If you can't measure it, you can't manage it - Peter Drucker 87% of marketers want to know how to...
10 studies show writing helps health and well-being
This is my 239th blogpost; that may be more than some, but not as many as other bloggers I know....