While most marketers now use social media, it doesn’t necessarily mean they generate high social media marketing ROI (return on...
Top 10 social media metrics that matter most (free webinar)
92% of marketers say social media is important to their business (Social Media Examiner) 73% plan to increase spending on...
7 case studies show social media analytics pay off
If you can't measure it, you can't manage it - Peter Drucker 87% of marketers want to know how to...
10 studies show writing helps health and well-being
This is my 239th blogpost; that may be more than some, but not as many as other bloggers I know....
30 hard facts on content marketing to drive ROI
Content marketing is the marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a...
23 lessons in digital the C-Suite wants to learn
Can you teach an old dog new tricks? If the old dog is the C-suite and the new tricks are...
15 B2B case studies prove Social Media ROI
There are differences marketing to a business versus marketing to a consumer. When you market B2B: Decision making is based...
26 reasons companies can't figure out ROI
70% of CMOs report feeling unprepared to harness the power of their data to make intelligent marketing decisions. (source: HubSpot)...
166 case studies prove Social Media ROI (Free eBook)
"How do I measure the return on my social media investment? This question has been top of mind for marketers...
10 case studies prove the ROI of brand advocates
A brand advocate is a person, or customer who talks favorably about a brand or product, and then...