The need to keep a community informed, connected and calm in a crisis has not been felt more this year...
How social media helped CPG company increase sales +35%
Founded in 1983, San Diego-based Circle Foods, LLC makes and markets TortillaLand, a fresh tortilla that cooks in 60 seconds,...
The 4 stages of social media marketing
"If you don't know where you're going, you'll probably end up somewhere else," said Laurence Peter, the educator and creator...
How to effectively overcome 5 social media pain points
To see results using social media, you don't need a social media strategy. You don't need to know all the...
21 stats/5 charts: Don't do SEO/SEM without Social Media or visa versa
The cornerstone of Search (both SEO (Organic) and SEM (Paid)) is relevant keywords; the cornerstone for Social Media is relevant...
30 questions to ask agencies on how they practice social media
People like to do business with people they know. This is one of the most valuable lessons I've learned from...
Hey Avon. Join the Social Media party. Here are 10 actions to take
The Wall Street Journal, in a recent article, Avon Is Late to Social Media's Party, reported sales for cosmetic products...
9 case studies where social media took out the middleman
Build it or buy it? This is a foundaional question for any business, especially as it relates to marketing and...
8 steps to demystify Social Media ROI
"How do I measure social media return on investment?" This is the #1 question over 3,300 marketer ask Social Media...
7 social media measurements that matter for Super Bowl commercials
Super Bowl commercials are measured mostly by media metrics - Reach, GRP's and Nielsen Ratings. But, because "Like," "Buzz" and...