Super Bowl commercials are measured mostly by media metrics - Reach, GRP's and Nielsen Ratings. But, because "Like," "Buzz" and...
12 case studies prove social and traditional media work better together
It makes sense social and traditional media would work better together but, as with any new form of marketing, social...
12 reasons Pinterest is the social network to watch in 2012
Do you think there are enough social networks already? There's room for one more when the social network hits upon...
12 digital and social media case studies that prove Customer Service ROI
Digital and social media are held to highly accountable standards when it comes to return on investment (ROI). Within this...
42 reasons every brand needs a content marketing strategy in 2012
The spark that keeps the customer relationship alive is relevant content. It's the simplest and most fundamental way to create...
7 inspiring insights about our social media behavior
The Pew Research Center released findings about our social media behavior from a survey of over 2200+ this month. The...
6 foundational faults with Klout
When Klout was launched in 2009, it quickly became the authority for Who's Who for social media. It used data...
12 charts to explain the sales benefits of Social Commerce to your boss
Social commerce is the merger of social media and ecommerce. It aligns human behaviors with buying behaviors
How to explain the social media ecosystem to your boss with 7 compelling charts
An ECOSYSTEM is s a biological community where living organisms interact with their physical environment. In digital marketing, it is...
12 case studies that prove Social Commerce ROI
Social commerce is the merger of social media and ecommerce. It's a marketing combination that's here to stay because it aligns with our buying behaviors....