Twitter filed its IPO. It's now valued at $12.8 billion but has never made a profit. In fact, the filing...
Has the ad biz gotten so big it's bad? 9 say yes; 5 no; 1 maybe
“How big can we get before we get bad?” asked advertising executive Jay Chiat of his leading edge agency in...
How social media helped CPG company increase sales +35%
Founded in 1983, San Diego-based Circle Foods, LLC makes and markets TortillaLand, a fresh tortilla that cooks in 60 seconds,...
How 12 companies built trust using Twitter for customer service
AmEx also reports complaints addressed on social media result in 21% more sales with a company versus 11% for traditional...
Hey Avon. Join the Social Media party. Here are 10 actions to take
The Wall Street Journal, in a recent article, Avon Is Late to Social Media's Party, reported sales for cosmetic products...
21 ways blogs feed content marketing efforts
Content marketers use the phrase, "content curation," to describe the development of content and collection and sharing of it in...
20 ways David Ogilvy would use social media (if he was still with us)
David Ogilvy is known for expanding the boundaries of advertising. This is demonstrated in his quotes, all are still...
10 life lessons social media taught me about business a building and ROI
The fact is every business turns to social media to save money versus other marketing channels; many hold it accountable...
Social Commerce FAQ: Are more consumers going to websites or Facebook to do business?
For any business, a lot of time and attention is put into the company website. It's understandable but do you think most businesses...
4 lessons from Kim Kardashian to marketers about brand building
Here are some numbers on the Kardashian's Twitter followers: 7,891,004 - Kim 3,384,689 - Khloe 2,824,801 - Kortney That's 14,000,494, more than...