5 top ways influencer marketing works for business (infographic)

• 93% of professionals say influencer marketing is effective for building brand awareness
• 76% say influencer marketing is effective for generating customer loyalty
• 73% say influencer marketing is effective for lead generation

These are just some of the stats and facts from Shane Barker’s infographic below. And, as the graph from Google Trends shows above, influencer marketing is on the rise
Influencer marketing can be loosely defined as a form of marketing that identifies and targets individuals with influence over potential buyers.
When a brand identifies influencers, they often look at number of followers that identity has on social platforms. Influence isn’t just having a lot of followers. It’s also driven by expertise and credibility on subject matter and the relationship between the influencer and his or her followers.
Is influencer marketing right for your business? How do you go about it. Here in an infographic on the 5 top ways influencer marketing works for business from a number of vantage points.

We’re grateful to Shane Barker for this thoughtful and well-researched infographic.
Does this explain if influencer marketing is right for your business?

Shane Barker is an accomplished digital marketing consultant. From working with celebrities on digital reputation management to obtaining a #1 national ranking with PROskore as a social media consultant, Shane has built an impressive list of accomplishments in digital marketing. As a regular contributor to publications like Salesforce, Yahoo Small Business, Marketing Profs and others, he continues to grow and share his knowledge.