Strategy and Brand Building Archives

Posted January 17, 2021

How has customer loyalty in COVID-19 been affected? The facts show more people are trying new brands, stocking up but...

Posted January 1, 2021

In a year where business moved from physical to digital contact, there are many lessons from 2020 digital marketing trends...

Posted December 13, 2020

Salesforce predicts that because of COVID-19 as much as 30% of global holiday retail sales will be online holiday shopping...

Posted November 30, 2020

SEO success stories show how businesses effectively use search engine optimization to improve the quality and quantity of website traffic.

Posted October 25, 2020

Google and Facebook ads account for almost 60% of digital ad spending. 37% are Google ads and 22% are Facebook...

Posted October 9, 2020

We all respond to a crisis in different ways. When faced with uncertainty, we gravitate to behaviors over which we...

Posted September 24, 2020

In today’s oversaturated market, building brand awareness is an absolute imperative. In other words, the process of making sure your...

Posted September 11, 2020

Podcasts are an episodic series of spoken word digital audio files that a user can download to a personal device...

Posted July 10, 2020

The primary goal of virtually every B2B marketer is lead generation. But lead generation facts show that only 13% of...

Posted July 1, 2020

Social media is a dynamic place with everchanging content and marketing trends. One day, marketers can’t stop talking about a...

Category: Strategy and Brand Building