Google and Facebook ads account for almost 60% of digital ad spending. 37% are Google ads and 22% are Facebook...
30 online buying facts show how we pivot in pandemic
We all respond to a crisis in different ways. When faced with uncertainty, we gravitate to behaviors over which we...
How Can Brands Use the Power of Pop-Ups to Improve Their Brand Awareness?
In today’s oversaturated market, building brand awareness is an absolute imperative. In other words, the process of making sure your...
36 pertinent facts why podcasts are so popular
Podcasts are an episodic series of spoken word digital audio files that a user can download to a personal device...
35 lead generation facts every B2B marketer should know
The primary goal of virtually every B2B marketer is lead generation. But lead generation facts show that only 13% of...
5 of the Most Popular Social Media Marketing Trends You Need to Know
Social media is a dynamic place with everchanging content and marketing trends. One day, marketers can’t stop talking about a...
11 most tried and true customer retention strategies
Customer retention strategies generate big returns. Frederick Reichheld, the inventor of the net promoter score, shows increasing customer retention rates...
Is It Safe to Invest in Influencer Marketing?
Influencer marketing has become a popular marketing strategy. Many brands like this strategy because it can help them increase brand...
10 CEOs explain their bounce-back strategy from the pandemic
A bounce-back strategy is a way to return quickly to a normal condition after a difficult situation or event. Synonyms...
28 facts on social media use and behavior during COVID-19
Social media use Social media use is surging during these trying times of COVID-19. People spend more time online researching...