Did you know that 75% of marketers planned to dedicate a special budget to influencer marketing in 2021? Considering the benefits of influencer marketing, it shouldn’t really come as a surprise.
If you are still on the fence about influencer marketing, you need a reminder of what all it has to offer for your business. In this post, let’s cover all the benefits of influencer marketing.
Influencer marketing is different from affiliate marketing, In affiliate marketing, marketers’ primary goal is making money while in influencer marketing marketers focus more on building relationships on social media and curating the best content for sharing.
What Are the Benefits of Influencer Marketing?
Before you take a look at the list, let’s be clear — not all benefits of influencer marketing are tangible. Influencers use graphics such as charts, banners, infographics, pie charts, images, and videos to get more attraction to their posts.
While you can easily check engagement rates and conversion rates, other benefits like increased brand reputation and gaining credibility are not measurable.
Now that we have it cleared, let’s check out all the benefits of influencer marketing.
Benefit #1: Increase Visibility and Brand Awareness
When influencers promote your brand, you get more online visibility. With brand mentions, contests, giveaways, and sponsored content, you can organically create some buzz around your brand.
Influencer marketing campaigns can help you highlight what you have to offer and amplify your brand message. All in all, influencer marketing can make your brand more recognizable and increase your brand recall.
This may not be one of the tangible benefits of influencer marketing but it can make a big difference to your business growth.
Benefit #2: Get More Credibility
Social media influencers regularly engage with their audience to build a genuine relationship with them. Because of the trust involved, their followers watch out for their product recommendations. In a nutshell, their opinions hold significant weight.
When influencers post favorable reviews about your products, it gives your brand some credibility. In fact, you can ask them for testimonials and showcase those on different social media platforms to improve your brand reputation.
Benefit #3: Reach a Targeted Audience
If you want more conversions, you need to make sure that you are reaching out to people who might be interested in your brand. Partnering with the right influencers can be a shortcut to reach a niche audience.
When you work with an influencer who has the same target audience as your brand, you can improve your chances of getting more sales and engagement.
To get the most out of this benefit of influencer marketing, you’ll need to invest some time in finding the best influencers in your niche. For a successful collaboration, you should ensure that your brand values align with that of the chosen influencer’s.
Benefit #4: Improve Your SEO Strategy
Mostly, the benefits of influencer marketing are related to content marketing. However, if you dig deeper, you’ll learn that influencer campaigns can also help you climb up in the SERPs.
When influencers talk about your brand in guest posts and sponsored review posts, you earn brand mentions and high-quality links.
This, in turn, can boost your referral traffic and engagement rate. All of these factors directly or indirectly impact your search rankings.
Want to learn more about the benefits of influencer marketing? You can read the infographic below by Americanoize.