Peter Drucker quotes prove he is the most enduring marketing guru of them all. His quotes and their wisdom are as relevant and applicable today as they were decades earlier when he first said them.
Peter Drucker (1909-2005) was the author of more than three dozen books, translated into almost as many languages. McKinsey Quarterly said: “In the world of management gurus, there is no debate. Peter Drucker is the one guru to whom other gurus kowtow.”
Drucker thought of himself as a loner, as someone well outside the mainstream of management education. “I have always been a loner,” he said once. “I work best outside. That’s where I’m most effective.” While he may thought himself as being on the outside, his succinct truths strike right at the heart of the matter and provide essential direction for today’s marketers and entrepreneurs.
Here are 12 Peter Drucker quotes on marketing and entrepreneurship to inspire and provide direction for you.
Drucker saw marketing as a core responsibility of management. He said that “marketing is so basic that it is not just
enough to have a strong sales department and to entrust marketing to it. Marketing is not only much
broader than selling; it is not a specialized activity at all. It encompasses the entire business. Concern and
responsibility for marketing must therefore permeate all areas of the enterprise.”
Drucker identified entrepreneurs as people who see “change” as the standard. “The only constant in life is change.”
He treated both innovation and entrepreneurship in the “new entrepreneurial economy” as practices, decisive duties that could be controlled best in a systematic work environment. Unfortunately for corporate America, the bureaucratic organization structure was not able to sustain an entrepreneurial spirit, and many of the proponents left to start their own ventures.
Do these Peter Drucker quotes on marketing and entrepreneurship inspire and provide direction for you? Are you ready to put them into practice?