30 straightforward facts why we are fed up with digital ads

• Digital ads are now blocked by 200 million people worldwide
• Lost revenue from ad blocking is estimated at 22 billion dollars
• Advertisers lose 7.2 billion dollars in digital ad revenue to bots
• 68% of marketers and agencies expect to see digital ad spend increase this year

Do the companies who pour more money into digital ads know less people are watching? And if they knew, do you think they might do something?

See if these statistics mirror your behaviors. Here are 30 straightforward facts why we are fed up with digital ads.

1. 083% of people say “not all ads are bad but I want to filter out the really obnoxious ones.”
2. 82% of people have closed a web page because of an autoplaying video ad.
3. 81% of consumers have closed a web page because of a pop-up.
4. 79% of people feel they are being tracked by ads.
5. 77% of people wish there was a way to ad filter instead of ad block completely.
6. 73% of people disapprove of pop-up ads.
7. 71% of people believe digital ads are more intrusive now than they were three years ago.
8. 63% of people say “most ads I see online don’t look polished or professional.”
9. 60% of online traffic is comprised of bots.
10. 57% of people say their pet peeve with digital ads are pop-ups that obstruct content.
11. 56% of consumers say “most ads are insulting to my intelligence.”
12. 51% of people use ad blockers because too many ads are annoying or irrelevant.
13. 50% of people use ad blocker because there are too many ads on the internet.
14. 50% of viewers are irritated by ads that take up the entire screen.
15. 51% of people think less of brands that use autoplaying video ads.
16. 51% of consumers believe websites should host fewer ads.
17. 50% of people use ad blocker because there are too many ads on the internet.
18. 50% of video ads aren’t seen by a real person.
19. 47% use ad blockers because ads are too intrusive.
20. 44% of internet users cite two ads as the limit for a website.
21. 42% of consumers are annoyed by pop-ups that interrupt their shopping experience on retail sites.
22. 40% use ad blockers because ads take up too much screen space.
23. 37% use ad blockers to speed up page loading time.
24. 36% of people would never visit a website or app again if it crashed.
25. 15% of people say “the ad tricked me into clicking.”
26. Only 9.3 and 7.5 percent of consultants and freelancers said PPC and social media advertising were effective ways to get new clients. 
27. Only 8% of display ads are viewable by real people.
28. 8% of internet users account for 85% of clicks on display ads.
29. Only 6% of people like ads that re-target them ay digital ads are more intrusive now than they were three years ago.
30. The average person is served over 1,700 banner ads per month but only half of them are ever viewed.

Does this sound like you? Do you think companies will start producing better ads or will there be better filters to weed out the one that offend us?

Does you company need help creating a better ad experience?