Whether you read or write articles, blogging is an inseparable part of our daily routine. It contributes to many aspects of our lives. It’s no surprise that there are over nearly 32 million active bloggers in the USA.
The fact is, businesses need high-performing online marketing campaigns to promote their brands and attract new customers. Through active blogging, you can develop a varied set of skills that can make you a promising candidate in the eyes of hiring managers and recruiters.
So, here are some top blogging skills that your resume must have, regardless of the resume template you use:
1. Your Writing Prowess
To prepare an outstanding blog post, you have to write well. You should know the ins and outs of English grammar, punctuation, rules, and also own a vast vocabulary.
In your resume, list all major topics you’ve written about such as finance, travel, lifestyle, technology, marketing, politics, and so on.
Additionally, you should list all the tools that you’ve worked with for content writing. Familiarity with content writing tools can play a major role in the decision-making process of your potential employers too. You can take the help of proposal software to create a great business tender letter.
Make sure you include a few links to your writing so that you have some proof to back up your claims in the resume.
Writing skills develop with time and consistency making them a valuable asset for digital marketing campaigns, especially SEO and content marketing. They’re also useful for email, social media, retargeting ads, product descriptions, and the list goes on.
2. Research Skills
To create an informative and useful blog post, you often need to do extensive research on the topic. It’s crucial to have an eye for detail and an ability to tell the difference between fake and real facts.
Being good at research means you are internet-savvy and know your way around Google. You are familiar with search operators and fine-tuned keywords to get the most relevant results. Additionally, you know how to find authoritative sites to cite as reputable sources.
Fact checks are crucial in the battle against fake news. So any trust-worthy company would love to have you on board as their ally.
3. Brand Building Experience
It’s relatively easy to create a blog and fill it with content. The hard part is to get that content in front of your target audience and get them to engage with it. To achieve that, you need a powerful brand.
Showcase your experience in this field by providing information in your resume about your blog’s brand recognition, citations, or interviews on authoritative websites. Mention if you have created and promoted any branded materials such as ebooks, infographics, research, merchandise, etc.
Remember to insert a link to the blog in your resume so the potential client or employer can check it out on their own.
4. Social Media Experience
Every successful brand needs successful social media profiles. They are essential for promoting various types of content and gaining popularity.
List any significant experience that you have with platforms such as Facebook, Twitter, Instagram, LinkedIn, YouTube, Snapchat, TikTok, Pinterest, etc. Mention if you have moderated an online community regarding the topic of your blog. It’ll help show that you are a niche expert.
- Gained 40,000 subscribers on my blog’s YouTube channel.
- Managed a Facebook group about embroidery with 15,000 users.
5. Web Design
Many bloggers build their own sites without the help of a developer and having this experience does raise the bar immensely.
Additionally, you should also list the Content Management Systems (CMS) that you’ve used. They are an important part of the content writing industry so basic understanding can open more opportunities.
It will pay off if you include these skills in your resume. Add information such as:
- The CMS you use
- Popular themes or page builders
When you create and maintain your blog, you learn about HTML, CSS, layout, colors, graphics, and more. All these skills present you as a tech-savvy applicant who hiring managers will appreciate.
6. Search Engine Optimization
SEO is an important ingredient in the digital recipe for success and the content you create influences it too. If you want to do blogging professionally, you are bound to learn something about SEO.
On your resume, list SEO skills and tools that have helped you reach the top positions on the search engine results pages (SERPs).
- On-site SEO: Meta titles and descriptions, sitemaps, website speed, etc.
- Toolset: SEMrush, Ahefs, etc.
Candidates with SEO proficiency stand out in the crowd to catch business. Employers seek these skills as they are essential for a business to survive in the digital era.
Nowadays, beautiful blog posts come together from both text and rich visual content. That’s why, as a blogger, you should also gain basic graphic design skills while preparing images, photographs, videos, infographics, diagrams, or illustrations.
These skills reveal that you are creative and know a thing or two about visual storytelling.
8. Photography and Videography
A blog post goes a long way when accompanied by high-quality photos, especially for fashion or food blogs. And such photos require a lot of hard work, dedication, and even professional gear.
With stunning images, you can develop a brand identity and beautiful social media feeds. It is a true competitive advantage in the digital marketing world.
Photography as a resume skill also shows that you have a sense of aesthetics and an eye for good composition and lighting. Additionally, list all photo editing software you use.
9. Experience in Influencer Marketing
When you put a lot of effort into your blog and build a highly-engaged audience, it’s only natural that you’ll influence them and become an influencer. If you’ve partnered with brands for any influencer campaigns, then you’ll know how to build a solid marketing plan for them too.
Among many others, influencer marketing teaches you how to:
- Collaborate with companies and other influencers.
- Create appealing visual content by following brand guidelines.
- Motivate your community and develop your brand voice.
If you have taken part in any fruitful collaborations, share them in your resume. Influencer marketing is a highly sought after skill at the moment.
Ready to Write Your Resume?
When you create your resume, include these blogger skills in a dedicated section. Make sure that you give short examples of your work and achievements. These can be a dealbreaker for you.
Add links to a viral blog post, a photography portfolio, a video with loads of views, or something else that you’re proud of. Don’t forget to include a list of all the tools and CMS you have used in the past.
Do you have any questions about the blogger skills mentioned above? If so, let us know in the comments below.