Great content always has takers. Even on saturated platforms, stand-out content shines through. It is what differentiates mediocre brands from super successful ones, at least in the digital space.
With content occupying center stage in most digital marketing plans, it’s natural that you want to ace content marketing.
But there’s a catch.
What, you wonder?
Content marketing has many micro-processes that should work in harmony. Without them, your content can fall flat, and your investment can go down the drain.
But that doesn’t mean marketing novices can’t leverage content marketing. You just need to break the entire content marketing process into manageable stages.
The 5 Stages of Content Marketing
Here are the five main stages you need to follow, in sequence:
1. Content Research and Planning
The first step to creating engaging content is to align it with your target audience’s needs and interests. So, research your audience and create accurate buyer personas. In this process, survey tools can help you get accurate information about your audience. After that, formulate a content strategy with SMART goals and KPIs.
2. Content Creation
The next step is to create engaging content that offers value to your audience. Or, you can curate relevant content and customize it for your audience and brand. Chalk out a content calendar so that you can keep up your posting frequency.
3. Content Scheduling and Publication
Schedule your content for publication. Publish it at times when your audience is most active. Don’t forget to optimize the content for different platforms.
4. Content Promotion and Distribution
To boost your content’s visibility and ranking, promote it on content syndication platforms like Medium and SlideShare. Share content links on your social media pages. Include links in your social bios and email signatures. The aim is to drive traffic to your great content.
5. Analysis and Strategy Revision
Keep an eye on your content’s performance. Evaluate your content marketing ROI in terms of the KPIs you determined. Identify the most resultful content, platforms, and promotion tactics. You can replicate them in future campaigns.
Ready to Leverage Content Marketing?
As you must have guessed, there’s more to content marketing than what meets the eye. With practice, you will master these technique. In the meanwhile, gather as much knowledge about content marketing that you possibly can. Check out the infographic below to learn more about the above five-step process.