In today’s oversaturated market, building brand awareness is an absolute imperative. In other words, the process of making sure your brand is known should be your top priority.
You’re probably wondering how you can increase your brand awareness, right?
You are not alone. In fact, a study by Campaign Monitor Research of 1,000 small business owners revealed that email marketing was actually ranked as the second most effective medium for building brand awareness, (after social media) in cost-effective due to low marketing expenses.
The even better news is that it’s something you can start doing immediately. There are numerous techniques that you can implement to position your brand for the kind of attention that will get it ahead of the curve for maximum exposure.
One of your greatest weapons is the simple power of the pop-up:
It’s an effective way to grow your marketing list, drive conversions, and prevent website abandonment. At its core, it’s an instant go-to strategy to engage more visitors and build some much-needed authority for your brand.
And trust me, you’ll be surprised at how much pop-ups can help with this.
I am here to show you how pop-ups can increase relevant exposure of your brand to your target audience… without being annoying. I’ll pinpoint all the strengths of pop-ups that you can leverage to reach the stars in no time.
So, without further ado, let’s dive right in!
Here’s how you can make pop-ups work for you:
1. Build an Extensive Email Subscriber List to Drive Engagement
Therefore, this is a significant area in which pop-ups can play a major role because they serve as on-screen interactions that can help you grow your email list with the right CTA (call-to-action).
But keep in mind that there are a few things you need to know to make these pop-ups truly actionable:
- Choose the right timing – The exact moment you display your pop-up depends on the needs of your business. There is no universally right or wrong time. To figure out when this should be, do some testing to find the optimal time to approach your visitors without interrupting them. Getting the timing just right on this can pave the way for successful information collection.
- Ask for the right information – Keep your pop-up form short and simple. You don’t want your visitors to leave your site because they’ve been asked to spend their time filling out a long form. Focus on the basics – name and email address. The rest can wait.
As you can see in the following image, Urban Outfitters did a great job at both getting the visitor’s email address and gender.
This image was taken from smartinsights.com
- Emphasise the benefits – Don’t leave your visitors with too many questions about what they’re getting into. You need to be clear, concise, and provide details about what your email newsletter will entail and how frequently they will receive it. The rule of three is a great technique to follow here. List three benefits of signing up, and leave it at that.
By following these tips, you will be able to deliver the right content to the right people by using a self-service knowledge base, capture more emails, and turn more leads into new customers.
As an added benefit, you’ll focus your users’ attention on your brand and ultimately increase your business revenue.
2. Increase Your Social Media Following
If you want your brand to become recognizable, then you need to leverage the immense power of social media. And pop-ups can definitely help you on this journey.
Instead of having to think about the appropriate placement of your social media buttons on your website, try easing that workload by using pop-ups.
Social proof, for example, is an excellent way to create trust between your brand and your visitors and users. One of the ways you can do this is to show them that their peers follow your brand on social media networks.
Here are a few examples that you may find useful:
* “[number of followers] social users are enjoying our posts. Come and join them by connecting with us on Twitter and Facebook.”
* “[number of followers] of your peers have reached out to us for insights in [your industry].”
* “We only post awesome stuff on Facebook. Join [number of followers] of our followers here!”
Image was taken from conversionmonk.com.
Finally, make sure the visitor has spent enough time on your site that they understand what value regular updates regarding your business will bring them. Only then, allow a pop-up to appear.
The bottom line is this:
Taking the steps to “stick” in your readers’ minds can increase credibility, searches, and visibility as well as both traffic and conversions.
3. Increase Your Conversion Rate with More Context
Even if you’re producing amazing content, your message will die if the context is not right for it. Context helps your visitors truly understand your message, in the right place and at the right time.
Once your webpage establishes value, a pop-up appears to build on that value. Where it appears depends entirely on you, and its correct placement can make a big difference.
An annual report is not something you would want to offer to every visitor on just any random page of your website. That’s why this pop-up is placed on a specific page that provides insights into the company’s performance and numbers.
The secret of its success lies in the context.
So, before you decide where to place your pop-up, you need to visualize the process of conversion:
What will the customer have just finished looking at? This way, your visitors will interact and engage more naturally and intuitively with your site.
For example, if you require your visitors to interact with a random pop-up on your homepage as soon as they land, your marketing efforts will fail. But if you ask for something in a particular context, then your conversion rate will be higher.
Here are a few pop-ups that can be paired with a certain type of context to help you boost your brand visibility:
- Newsletter signup on blog post
- Discount on product page
- Content upgrade on specialized page
Also, make sure your content is dynamic as visual content, text context etc:
Give your visitors something to respond to. For example, you can add pop-ups in places where visitors might have questions and provide answers and CTAs that will further engage them.
And, remember – if content is king, then context is God.
4. Get Instant Customer Feedback and Let Visitors Know You Care about Them
One of the best things about collecting customer feedback is that it lets your customers know that you care about their views and attitudes. This increases the feelings of credibility that you give them, builds trust between you and customers, and helps ensure their long-term loyalty.
And once your customers know that you want to serve them better, they will come back for more.
Pop-ups play a major role in collecting customer feedback. For instance, you can set them up on your FAQ page where visitors can instantly and easily find detailed information about your service or a product you sell.
Doing this provides you with invaluable insights into what people think about your product or your company in general.
Additionally, you can then target specific users with unique messages. For instance, let’s say you want to target visitors who want to leave your site after browsing for less than a minute. You can integrate your messaging tool with VoIP tools to secure your messages.
In that case, you can simply ask them: “Is there any other topic you’d like to read more about?”
You can achieve this with exit-intent pop-ups which are used to retain visitors who are about to leave your website. The information you receive through that feedback can help you learn about which articles and topics have the strongest impact on your visitors.
Then, you can feature those products or articles to make your visitors feel more engaged the next time they visit your site.
Image was taken from conversionmonk.com
5. Achieve Greater Visibility
Probably the biggest and the most obvious benefit of pop-ups is their ability to grab readers’ undivided attention.
As they usually appear right at the center of the page, they literally can’t be ignored. Unlike a sidebar subscription prompt or one in the footer, a pop-up demands to be seen.
Since they literally pop up in readers’ faces, visitors can’t help but read the message. Pop-ups have a 100% view rate, which significantly contributes to your brand’s visibility.
If you design them with the help of professional website maker or logo maker to stay on top of the open website window, then readers will simply have to glance at them before closing the window. The important thing to remember is that even if they choose to close it, the pop-up has still communicated the message.
Take advantage of your landing pages as well to capture and hold your visitors’ attention. Once again, think about your customers’ needs and their curiosity for what you have to offer. Remember, this curiosity is what brought them to your landing page in the first place.
Use this information and hit them with a relevant pop-up, such as an exclusive pitch for a freebie in order for you to collect their email address. Or promote something that will drive direct revenue such as a sales webinar, sales meeting, or an inexpensive offer.
Engaged users who are aware of your brand’s value are much more likely to convert.
The Bottom Line
To review, here are 5 surprisingly effective ways to boost your brand awareness and build authority in no time by using pop-ups:
- Build an extensive email subscriber list to drive engagement,
- Increase your social media following,
- Increase your conversion rate by pairing relevant pop-ups with appropriate context.
- Get instant customer feedback and let visitors know you care about them.
- Achieve greater visibility.
Tweak them, test them, or abandon them… but don’t ignore them. These tactics will absolutely help you streamline your business, upgrade your product, cut through the noise, and stand out from the crowd.
Remember, pop-ups can situate you squarely on the road to success. Don’t waste your time experimenting with techniques that do deliver positive results. Get ready to leverage the power of pop-ups and reach new heights.
See you there!