Social media marketing is one of the most cost-effective techniques that can be used to achieve multiple marketing objectives. Probably that is what makes it so popular among marketers.
It is especially important for ecommerce businesses as social media can act as another sales channel due to the visual nature of these platforms. You can use social media to showcase your products and attract prospective customers to your ecommerce website.
Customer engagement statistics for retail show that social media marketing helps retailers to increase their customer engagement with great social media strategies.
Want to learn more about the benefits of social media marketing for your business?
Ready to get started?
Here you go.
1. Spread Brand Awareness
The first aspect where social media marketing can help your ecommerce business is creating brand awareness.
Social media marketing can help you reach your target market in a way that is more engaging than any other form of marketing. People are more likely to engage with your content on social media than an unsolicited email or advertisement.
So, make use of that to find and reach out to your target audience on social media.
The first thing you need for that is to find relevant hashtags for your business. Most social media platforms allow users to follow hashtags just like they follow accounts. This means that by using the right hashtags, your social media content can be visible to the people who follow each hashtag.
Hashtags are one of the best ways to reach out to a wider, yet targeted audience, on social media and spread brand awareness. You can use one of the numerous available tools to find hashtags for your social media content.
For example, If you use #tiktok #tiktokbusiness #funny, etc. hashtags for your post on TikTok then it will increase your post reach. You can refer to a TikTok guide to better understand TikTok marketing.
Another great way to use social media marketing for brand awareness is to leverage influencer marketing. Influencers can mention your brand, write great product reviews, and inform their audience about your brand.
2. Boost Customer Service and Engagement
Social media is no longer just a marketing channel for ecommerce brands. It is also a way for consumers to connect with brands and vice-versa.
Your customers would like to know more about your brand and ask questions on social media. They might even share their concerns and seek help. Or, they simply might appreciate your content and comment on your posts.
You need to respond to all such customer questions and communications promptly. This will help you provide a good customer experience as well as build solid customer relationships.
Another benefit of social media marketing is that it can help you keep your existing customers and prospects engaged. Create useful and relevant content for your social media audience to drive social media engagement.
3. Drive Website Traffic and Conversions
Now, coming to the most important marketing goal for any ecommerce business: conversions.
One of the biggest wonders of social media marketing for ecommerce is that you can practically link both to create one smooth sales funnel.
Not clear how?
Well, there are many ways in which you can attract and engage customers on social media and then drive them to your website for conversions. Here are a few examples of how social media marketing can help you drive traffic and conversions:
- Use shoppable posts to draw people’s attention to your products and then make it easy for them to purchase the product directly from the post by clicking on it.
- Create an Instagram shop using a link in your bio, so that users can find products shown in each post in your shop and can make a purchase.
- Follow the right strategy while reacting to messages on Instagram to build good relationships with your followers.
- Simply add your website link in your bio and drive social media traffic to your website.
- Provide unique discount codes to influencers and ask them to promote your products and drive traffic to your website.
These are just a few of the ways in which you can use social media marketing to drive traffic and conversions for your ecommerce business. It has never been easier to seamlessly connect two marketing platforms together to form one smooth sales funnel.
4. Get Higher ROI From Advertising
The previous points covered organic social media marketing, but this point is about the benefits of paid advertising on social media.
Unlike traditional advertising, which is expensive and often wasteful, social media advertising is much more efficient at generating leads for ecommerce businesses.
For one, it is very targeted and will ensure that your ads are shown only to the most relevant audiences. This, in itself, is enough to save you a lot of money that would have been wasted on showing your ads to irrelevant people.
Second, if designed well, social media ads can pass for native content and get more views and engagement than traditional ads. This means that these are more potent and likely to get clicks and conversions.
Third, and most importantly, a lot of people come to social media in search of new brands and products. Social media platforms like Instagram and Facebook have now become product discovery platforms for many consumers worldwide.
Use that to your advantage and invest in social media advertising to achieve all your marketing goals simultaneously. You can use it to reach new audiences, create brand awareness, drive traffic to your site, and drive more sales and conversions. Additionally, you can leverage Instagram insights and Facebook analytics to further understand your audience and develop content that they’ll connect better to. This, in turn, can help you drive better results.
Want to know the best part?
You can start with any budget that you’re comfortable with and run your ads for any number of days. No matter what your requirements are, social media advertising is within everyone’s reach and is not reserved for cash-rich businesses.
You need to opt for the latest advertising tactics such as data-driven advertising to get maximum return from your advertising campaign.
While social media marketing can drive traffic to your site, conversions still happen on the site. Therefore, use good platforms for your ecommerce site and make sure that it is optimized for conversions.
Social media marketing is one of the best ways to give a boost to your ecommerce business and get more sales and conversions. So, if you’re not yet using social media marketing to your advantage, it’s high time that you start doing that.
Use this post as your guide and start reaping the benefits of social media marketing for your ecommerce business right now.