Profitability is the end goal for any business. There are no two ways about that.
Sure, you could keep pumping in money from an external source in hopes of improving your small business ROI. But eventually, cash burns will catch up.
What makes things even glummer are the ever-increasing budget cuts. In fact, big companies such as Google slashed their marketing budgets by as much as 50% in 2020.
With dwindling resources and mounting pressure, how are you to keep up?
We are well aware of the stresses of chasing a good marketing ROI. And so, we’re going to share with you some tried and tested ways to magnify your revenue.
Here you go.
1. Create a Healthy and Realistic Budget
It is essential to spend wisely if you want to see real improvements in your small business ROI—even more so if you’re tied to a small budget.
This does not imply that you need to have the perfect recipe for your spending. However, it does mean that you need to approach things strategically.
Here are three quick tips to guide you in case you’re feeling lost:
Find Out What’s Working in Favor of Your Small Business ROI
Unfortunately, there is no one-size-fits-all solution when it comes to planning a business budget.
Experiment your way through the process. Try out different marketing channels, different ad copy, and different types of content until you figure out what’s best suited for your small business ROI.
Budgeting isn’t an activity you can undertake once and forget about. Just like your business needs keep evolving, market trends, revenues, and your customers’ expectations are also subject to change.
It is crucial to monitor these changes and amend your budget accordingly.
Spend Some, Save Some
One of the biggest mistakes business owners make is to blow their whole budget without saving any. This could mess up with your small business ROI.
It’s always a good idea to have a reserve of money that will act as a safety net in unforeseen situations.
2. Perfect Your Email Marketing Strategy
That email marketing is just for the big guys is a myth. The truth is, businesses of all sizes can benefit hugely from this timeless strategy.
If you’re still doubtful, here are some numbers for you. Marketers in the UK report a return of over £42 for every pound spent on email marketing. And it is safe to assume that things aren’t any different in other parts of the world.
Email marketing can help you kill more than just two birds with one stone. It can help you foster healthy customer relationships, build better brand recognition, and of course, boost your small business ROI. In short, there are many ways to monetize your email marketing.
A good practice while sending emails to your customers or leads is to encourage your receivers to respond. This is a great way to nurture meaningful conversations. It is also crucial to make your emails visually appealing.
If you don’t know how to write emails to your customers, don’t hesitate to rely on help. There are tons of online tools—both free and paid, to help you build a powerful email marketing strategy.
3. Work Smart, Not Hard
Let’s admit it. Running a small business is hard. We can’t do everything by ourselves.
Luckily, investing in the right digital tools can make a world of difference. There are tools to generate leads, automate email marketing, and manage SEO for your small business.
By using them, you save resources, reduce your overheads, grow your business multifold, and eventually, maximize your small business ROI.
That’s impressive, right?
Here are some examples of tools that can help you automate certain responsibilities:
- : A robust platform for your email marketing needs
- : A suite of affordable SEO tools
- : One of the best lead generation software
While the cost of these tools may seem like an avoidable expense for startups, the investment will pay off in the long run. So, don’t think twice and grab the best tools for your business.
Investing in SEO courses will also pay off by allowing you to learn skills and make better use of available resources.
4. Leverage Personalization to Boost Small Business ROI
You want your customers to pause and pay attention to your brand, right?
Amidst the cut-throat competition—thanks to the ever-increasing number of brands, doing so is becoming harder.
However, personalized marketing can kick these problems to the curb.
Every consumer wants to feel valued. In fact, a whopping 90% of them are willing to share their behavioral data if that means an individualized shopping experience for them.
So, give your customers what they want. Include their name in email subject lines, develop personalized promotions, and build customized landing pages.
Remember—personalization requires planning, time, and agility. But it will truly magnify your small business ROI.
5. Don’t Underestimate the Power of Effective Content Marketing
In most probability, you’re already creating online content for your small business.
But are you seeing the results you expected?
If not, here are some creative hacks to ramp up your content marketing strategy:
Repurpose Existing Content
If you’re looking for a smart and practical way to boost your small business ROI, consider content repurposing.
This strategy stems from the idea that different content formats work for different audience personas and different platforms. Repurposing content will help enable you to broaden your overall audience reach, which is something you can easily capitalize on.
So go on, turn your blog posts into podcasts. Give your e-book new life as a paid webinar, or chop it up into multiple blog posts. And should you need any help with the writing, feel free to use some writing apps.
Create Paid Webinars to Directly Boost Your Small Business ROI
Have expertise in a particular topic? Share your knowledge by means of paid webinars, and impact your bottom line directly.
If you’re unsure about the kind of content to include your webinar, here’s a simple tip:
Reach out to your business development team. Since they interact with prospective leads all the time, they’d be best aware of the most common pain points.
Improve Site Traffic with Optimized Content
What if potential customers aren’t able to find your website?
You’d be missing out on several opportunities to grow your small business ROI.
Don’t let that happen to you.
One of the most effective ways to boost traffic is to share high-quality optimized written content for your visitors. Here are some fail-safe ways to do the same:
- Create content that adds value to your visitor’s lives
- Optimize your content for relevant keywords
- Use visual content to your advantage
- Strengthen your link-building game
Pro Tip: You can do a partnership with an influencer who has large numbers of followers and a high engagement rate in the same niche as your brand; you can grow your business ROI. Additionally, you can achieve the same in an affordable manner as cost of influencer marketing is considerably low, especially if you partner with micro and nano-influencers.
Ready to Take Your Small Business ROI to the Next Level?
In a nutshell, the idea is to have a concrete plan instead of simply throwing darts in the dark.
While there’s no magic trick to improve your small business ROI overnight, following these tips will benefit you immensely.
I’m hoping you will get great results using my tactics. But if you have any concerns or challenges, don’t hesitate to drop a comment here. I’m always happy to help and guide my readers.